the power of conversions
TRANSCRIPT
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The Power of the Conversion Presented by: Justin Thorp
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• You have…
• Your website
• Your blog
• Your social media presence
Creating & sharing is easy and has
become ubiquitous with our daily
lives, but how do you get YOUR
visitors to do it in a way that benefits
YOU?
You’re Publishing Online You have created a presence online and you need to drive traffic to it
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“Every second, on average, around
6,000 tweets are tweeted on
Twitter…”
http://www.internetlivestats.com/twitter-statistics/
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• By sharing yourself, your
company, and your points
of view, you’re building a
relationship with your
website visitors
• Over time, your audience
starts to see you as an
authority on whatever you
write or share about
You’re Building a Relationship Visitors that you engage with trust that you have information/products they need
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The way that you interact with someone online is often not that different than how you’d interact with someone if you were sitting down with them for lunch.
The way that you interact with someone online is often not that different than how you’d interact with someone if you were sitting down with them for lunch.
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How It All StartsThere are over 3.5 Billion online searches a day
• Someone will find you and
your content through
• Search engines
• Social sharing
• Advertising/promotions
• They will establish a first
impression about you
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I need sleepWhich means my child needs sleep… and I need help.
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Recommended for you:
You’ve spent time, and money,
driving traffic to your site.
Once there, visitors should be
given a clear call to action in
order to get them into your
communication funnel and
continue the conversation
through various other marketing
efforts like email, social media,
promotions, etc;
But how do you convert them? Once a visitor is on your site, it’s time to take action
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What is a conversion?
Recommended for you:
● Conversions are when you put “an ask” in front of the user. For example:
o Follow me on Twitter
o Like me on Facebook
o Subscribe to my email list
o Share my content
o Click on this link
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Don’t Get Lost In the Noise
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There are 644 Million Active SitesVisitors have a lot to choose from… a LOT.
• Because it’s easy to publish, lots of people are publishing.
• It’s easy to get lost in the noise.
• Someone will come to your website and never come back.
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Make a good first impression After the first impression, advance the relationship.
• Someone just had a
positive first impression.
• Hopefully they found
additional articles that they
found useful.
• You want them to come
back.
• Ask them to subscribe via
email.
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• In time you want to be able
to take someone from
newbie to a brand advocate
• A brand advocate will share
your content with their
networks via social media
• It all starts with that initial
conversion
From Newbie to Brand AdvocateTurn first time visitors to repeat visitors and extensions of your marketing
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So… How Do You Get Conversions?
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• Enhance your site with the industry’s
best desktop and mobile tools.
• Engage new and existing audiences with
personalized content, conversion and
sharing options.
• Optimize your site with the Analytics &
Tools Dashboard to make informed
decisions.
• Get Priority Support -- including live chat
-- to help you resolve issues quickly.
Power Your Site With Smart ToolsOver 14 Million websites use AddThis tools
For more information, visit us as addthis.com
