the power of community engagement march23
TRANSCRIPT
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Rules of Community Engagement
Angela ConnorMarch 23, 2010Knight Community Information Challenge Boot Camp
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Make connections? Solve problems? Steady increase in membership? Crucial conversations? Move to action? Repeat visitors? Generate buzz?
What is your Goal?
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What is your Goal? “..where residents can
post problems, debate solutions, decide on a course of action.”
“…encourage users to contribute content and share links to information.
“…make their voices heard on issues of water quality.”
“To help strengthen community dialogue.”
“…creating an in-depth public interest online news service with discussion forums.”
“…discussions about the state’s government and public policy.”
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If you build it will they come?
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People will participate in my community because…
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Every community is different
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The Road to Engagement
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Ask Questions◦ “What are your top concerns about…?”◦ “What should we do about…?”◦ “What will happen when/if…?
Provide useful information and content◦ Live chats, Expert interviews, access to documents
Make it Personal
Complain
Conversations & Dialogue
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What is your Goal? “..where residents can
post problems, debate solutions, decide on a course of action.”
“…encourage users to contribute content and share links to information.
“…make their voices heard on issues of water quality.”
“To help strengthen community dialogue.”
“…creating an in-depth public interest online news service with discussion forums.”
“…discussions about the state’s government and public policy.”
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Stroke a few egos ◦ “Loved your recent post…”◦ “What great insight.”◦ “Your topics are always relevant and timely.”
Showcase and Acknowledge good work◦ Share across other social channels
Ask for Help
User-Generated Content
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Make connections
Accept and respond to criticism
Use your influence
Seek expert advice and opinions
Make small talk
Get to know the community
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Common Community Killers
Rudeness Arguing with visitors Stealing ideas, refusing to credit others Ignoring comments Being pushy and pompous
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Managing the Conversation
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Success Stories
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Who owns this community? Whose job is it to make this a living, breathing, interesting and active community?
Ask yourself….
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Takeaways Give people what they want
Be present
Talk to people WHERE they are
Become a user advocate
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Angela Connor ◦ Twitter: @communitygirl◦ Blog: Online Community Strategist
http://blog.angelaconnor.com◦ LinkedIn: Angela Connor ◦ Google voice: 919-374-0627◦ Email: [email protected]
Stay in Touch!