Life is good - let’s celebrate!Life after 50 is good in the Carolinas. The area is a magnet for Boomers and beyond looking for a vibrant lifestyle, affordable housing and the temperate Carolina weather. We aim to capture that spirit in Boom!

This new quarterly print and digital publication - and event series - from the Charlotte Observer is poised to become the dominant resource for 50-plusers ready to embrace the next stage of life. Each edition, we’ll provide a smart, local and fun take on living a full life after 50 in Charlotte. Our monthly

Boom! e-newsletter will be packed with quick tips and things to do.

Coming this fall, October 20, 2018: Be a part of our all-day Boom! Your Next Adventure Expo:Brewers at 4001 Yancey

THE POWER OF 50-PLUS

The Carolinas routinely rank as one of the most popular living destinations for 50-plusers. And Charlotte is a prime destination - Census figures place the Queen City in the top 10 of cities most attractive to a 50-plus demographic.

Scarborough data shows this population comes ready to embrace adventure. They love travel, especially to the Carolina coast and mountains, as well as to more far-flung places such as the Caribbean. Across the U.S., the median worth of those 55-64 is $143,964, giving this demographic the ability to try new things.

Full Page B/W COLOR $1,950.00 $2,250.00 Online presence is 95,000; ROS 300x250;Medium Rec

Half Page B/W COLOR $1,200.00 $1,400.00 Online presence is 60,000; ROS 300x250;Medium Rec

Quarter Page

B/W COLOR $650.00 $750.00 Online presence is 35,000; ROS 300x250;Medium Rec

Each quarterly section will feature:• A hand-crafted calendar of the must-do local events over the next three months

• A Charlotte regional senior housing guide

• Articles about where to eat/work out/have adventures/ learn more in Charlotte and beyond

• Recipes for wow meals and cocktails

• Financial advice geared toward the next phase of life

In addition, each quarterly publication will have a special themed section, where we delve a little deeper into a topic. Here’s what we have slated for the first four issues:

Home Sweet Home: Whether you’re looking for a new place to live or want to make improvements to what you already have, we’ll have savvy tips on how to put the Sweet into Home Sweet Home. Stories for this special package will include: • The Consumer Guide to Senior Housing• Understanding Age-Restricted Communities• Aging in Place: How to make your home livable for the long haul• The Do’s and Don’ts of Decluttering - and Where in Charlotte to Donate your Stuff • How to Make Your Outdoor Space a Slice of Heaven

The Best Trips!: 100 Things all 50-plusers MUST do this year, from travel to dining to love, fashion, entertain-ing, education and more. A great lead-in to our October Expo!

Living Well (January): Who doesn’t have the man-tra of a New Year, a New You on their lips in January? In this issue, we’ll explore fitness, nutrition, healthcare and caregiving.

Financial Savvy After 50 (July & October): Look here for great financial tips, whether you’re aiming to retire in the next decade, have just made that decision or are fully living the retirement life. Our stories will touch on investments, retirement, navigating work life, searching for your next job, entrepreneurship and smart financial moves after 50.

THE DETAILSCLT Boomer publishes on Wednesdays

July 18, 2018 & October 10, 2018

DEADLINES: July 10, 2018 & Oct. 2, 2018

• Tab format, 24 pages on Hi Brite paper

• Inserted in full distribution ofThe Charlotte Observer

*15% discount for adding one additional publicationand 20% discount to add all three future publications.

CLT BOOMER is all about experiencing the Queen City to its fullest.

CLT BOOMER IN PRINT

DETAILS: When: 10 a.m. to 3 p.m. Saturday, October 20th Where: Brewers at 4001 YanceyAudience: Geared toward 50-plus audience ready to leap into the next phase of lifeSpeakers: Booking now! These fun talks, which will take place at the top of each hour, 11 a.m. to 2 p.m.

SPONSORSHIP OPPORTUNITIES:

Title sponsor (2 available): • Name included in event title: “Boom! Your Next Adventure … powered by your company”• Logo inclusion on all marketing and event signage• Opportunity to include item in gift bags• Double booth in prominent location at event • Full page advertisement in October CLT Boomer section Investment: $12,500

Speaker sponsors (4 available):• Sponsor one of our talks at the top of the hour (for example: Kathy Purvis Cooking for Two, sponsored by your company)• Logo inclusion on all marketing and event signage• Opportunity to include item in gift bags• Booth at event• Half page advertisement in October Boom! section Investment: $7,500

Gift bag sponsor: (2 available)• Donate canvas bags with your company’s signage for the first 500 attendees• Logo inclusion on all marketing and event signage• Booth at event• Quarter page advertisement in October Boom! section Investment: $4,500

Vendor sponsors:• Full page ad in October CLT Boomer (print ad and 100K digital impressions) and booth at event: $2,500 • Half page ad in October CLT Boomer (print ad and 55K digital impressions) and booth at event: $1,650• Quarter page ad in October CLT Boomer (print ad and 25K digital impressions) and booth at event: $1,000• Booth only at event: $500

CLT Boomer Mingles: Quartly Mingles with apps and cocktails as our sponsors offer up advice and tips on topics ranging from fianances to travel! We’re booking talent and classes now - stay tuned. If you’d like to be a part of this ex-citing opportunity as the title sponsor, contact Zoe Gillespie, zgillespie@charlotteobserver.com or 704-358-5423.

CLT Boomer Singles Mingle: With over 50% of Boomers single, we think it’s time for a Singles Mingle! Watch for this event in July! Want to be a part of this event? Contact Zoe Gillespie, zgillespie@charlotteobserver.com or 704-358-5423.

CLT BOOMER Your Next Adventure will be an all-day Expo on October 20th at Brewers at 4001 Yancey. We plan for this event to be all about FUN, with vendors, pop-up shops and speakers every hour on topics ranging from cooking for one or two, travel, fashion and home design. Throughout the day, participants can enjoy food and drinks from food trucks and enjoy music in the spacious area.

CLT BOOMER EVENTS