THE CHALLENGE

In today’s climate of constant change and relentless competition, the key job of any individual is to make robust choices. The whole flow in processing information, options, and consequences — and rolling decisions off their personal tasks every day rarely run as smoothly as expected. This is due to the choices are varied, complex, and demanding.

To tackle strategically this whole issue, an individual need to think integrative in designing ideas and solutions that are innovative.

THE SOLUTION

In this Integrated Thinking Simulation Workshop, the participants will learn how to think like an ideapreneur and how they strategically think on various angle in generating ideas and produce results.

The participants are divided into four groups and given a land to plan, develop and run a theme park.

Each team are an organization by their own. The team is given a certain amount of loan to run their business. The team is required to purchase and build their own theme park. Once the theme park is ready a simulated customers will be using their park and thus generates income for the park.

QUICK INFO

Language: English and/or Malay Duration: 2 days Who Should Attend: SME Entrepreneurs

LEARNING OBJECTIVE

Integrated Thinking Engine. To understand the framework that builds the internal and external part of the Integrated Engine Framework. The 4 Steps Of Integrative Thinking. 1) Determining salience, 2) Analysing causality, 3) Envisioning the decision architecture, 4) Achieving Resolution. Formulating Strategy. To understand how to synchronizing strategy with market forces and stakeholders goals. Resource Planning & Management. To understand and experience how to prudently plan and manage resources by forecasting and strategizing the outcome. Being On The Edge. To understand and learn how to make tough decisions by considering concerns across functions Financial Impact Forecasting. To understand and learn how to forecast and anticipate financial impacts due to major decisions. Managing Change. To understand the dynamics of abrupt changes in the market and how to handle resistance. Innovation Process. To understand what are the market needs by analysing data, predict the outcome and design an innovative solution.

METHODOLOGY- USING Virtual Experience Simulator (VES)

Virtual Experience Simulator is a highly participative face-to-face experiential learning using a simulated environment. This Simulation Workshop is a rigorous experiential workshop designed for managers, and delivered by industry experts. The workshop combines a complex, realistic leadership simulation with debriefing and concept sessions to equip participants with the tools to effectively lead a team.

Compiles & Simulates

Daily Results

Strategizes Next Course

of Action

Financial & Resources

Impact Analysis

Teams repeat this cycle over many weeks variables, each with it’s own set of challenges and concepts.

DAY 1

DAY 2

ICE BREAKER & TEAM FORMATION

ENERGIZERS

PROGRAM BRIEFING

SIMULATION 3

FORMULATING STRATEGY

MANAGING CHANGE

SIMULATION 1

SIMULATION 4

RESOURCE PLANNING

CONFLICT MANAGEMENT

SIMULATION 2

INSIGHTS & DEBRIEFS

INSIGHTS & POST MORTEM DAY 1

RECAP, REVIEW & FEEDBACKS

WHAT HAPPENS IN THE SIMULATION WORKSHOP

PROGRAM FLOW

Cross Functional Teams of up to 6 Participants

Teams analyze previous results, discuss

departmental conflicts and take business

decisions

Other Teams

Volatile Market Forces

THE CHALLENGE

Whether you’re in advertising, high finance, technology, or any other field, every big idea that has ever helped your industry was the result of creative & innovative thinking.

Every solution to every real problem has come from a new idea. Every new product, service improvement, cost savings and efficiency idea has come from human creativeness.

To survive, to thrive in business in the twenty-first century you need to be a potent idea generator. Nevertheless, good ideas are wasted unless brought to market. That is why, the need for Innovation process is vital to give life to the ideas generated.

THE SOLUTION

The participant will learn a practical way in coming up with creative and innovative ideas. A whole new mind-set and methods are introduced in this program that will surely awaken the idea generating capability of everyone. At the end of the program, an innovative project is given to the team and the outcome is monitored.

METHODOLOGY

Interactive lectures, Fun Activities, simulation activities, case studies & Knowledge sharing.

QUICK INFO

Language: English and/or Malay Duration: 2 days Who Should Attend: SME Entrepreneurs

LEARNING OBJECTIVE Solution Consciousness. Understand the importance of changing the mind-set from problem conscious to “Solution Conscious”. Creative Thinking Fundamentals. Learn the 5 fundamentals of creative thinking which will turbo-charge your creative thoughts Idea Collection Process. Learn to use creative thinking techniques and tools to generate overflowing quality ideas. 4 Step Innovation Process. Understand how to use a strategic 4 step process in generating innovative ideas. Focusing The Thought. Understand how to focus the thought process so that we don’t get derailed from the objective. Concept Extraction. Understand how to extract the concept and generate more out of the box ideas. Idea Treatment . Understand how to treat a creative idea and suit it to the market. Idea Assessment. Understand how to use tool to assess the impact of the idea and establishing shields before bringing to the market

TOOLS & FRAMEWORKS

SCAMPER, Lateral Thinking, Concept Triangle, Idea Box, Association Trigger, FITA, Impact Analysis, Idea Treatments.

A) Understanding and demystifying creativity and innovation • Creativity & Innovation is not the same • Innovation – Putting Into Effect Something That Is New • Identify the personal thinking preferences & behaviour patterns • The Untold secret of Creative Thinking – Turbo charge the result with Less Effort • Dissecting the brain of a musician, an artist and a fashion designer. • The Fundamentals of Creativity & Innovation.

B) Idea Generation Process • Using various techniques to break the normal pattern of thoughts • Using Lateral Thinking to come up with creative ideas • Learn how to challenge the status quo in order to determine if better options exist • To have all output available for consideration and to make ideas practicable.

C) Idea Collection Process • Using various techniques in collecting and organizing ideas within normal thinking patterns • Learn How to use Association triggers to jump start into creative and innovative thinking • Learn how to use SCAMPER to systematically manipulate ideas • Learn how to use Idea BOX in focusing and coming with quality ideas

D) Taking Ideas to Market • The 4 Step Innovation Process • Using Focus method to ensure that we are directing our thinking towards the needed results • Constructing The Innovation ROAD MAP • Using Idea Treatment process to treat the ideas towards innovation. • 360o Idea Assessment Techniques

PROGRAM CONTENT

Organized by: Supported by:

DAY 1 0830 – 0900 REGISTRATION & BREAKFAST 0900 – 0930 ICEBREAKER & TEAM FORMATION 0930 – 1000 BOOTCAMP BRIEFING & PROGRAM SCOPING 1000 – 1030 SIMULATION PROGRAM BRIEFING 1030 – 1045 TEA-BREAK 1045 – 1200 PLANNING & FORMULATING STRATEGIES

1200 – 1230 BULDING STAGE 1230 – 1300 SIMULATION 1 1300 – 1400 LUNCH 1400 – 1530 RESOURCE PLANNING & SIMULATION 1530 – 1545 TEA-BREAK 1545 – 1630 SIMULATION 2 1630 – 1700 INSIGHTS & POST MORTEM

PROGRAM ITINERARY

DAY 2 0830 – 0900 REGISTRATION & BREAKFAST 0900 – 0915 ENERGIZER 0915 – 1000 SIMULATION 3 1000 – 1030 MANAGING CHANGE 1030 – 1045 TEA-BREAK 1045 – 1200 SIMULATION 4 1200 – 1300 CONFLICT MANAGEMENT 1300 – 1400 LUNCH BREAK 1400 – 1545 INSIGHTS & DEBRIEFS 1545 – 1600 TEA BREAK

1600 – 1700 RECAP, REVIEW & FEEDBACK

DAY 3 0830 – 0900 REGISTRATION & BREAKFAST 0900 – 0915 ENERGIZER 0915 – 1030 Nuts and Bolts of Technology Marketing 1030 – 1045 TEA-BREAK 1045 - 1130 Nuts and Bolts of Technology Marketing 1130 – 1300 Understanding and demystifying creativity and

innovation • Creativity & Innovation is not the same • Innovation – Putting Into Effect Something That Is

New • Identify the personal thinking preferences & behaviour

patterns 1300 – 1400 LUNCH

1400 – 1530 Understanding and demystifying creativity and innovation • The Untold secret of Creative Thinking – Turbo

charge the result with Less Effort • Dissecting the brain of a musician, an artist and a

fashion designer. • The Fundamentals of Creativity & Innovation.

1530 – 1545 TEABREAK 1545 – 1700 Idea Generation Process

• Using various techniques to break the normal pattern of thoughts

• Using Lateral Thinking to come up with creative ideas • Learn how to challenge the status quo in order to

determine if better options exist • To have all output available for consideration and to

make ideas practicable.

DAY 4 0830 – 0900 REGISTRATION & BREAKFAST 0900 – 0915 ENERGIZER 0915 – 1030 Idea Collection Process

• Using various techniques in collecting and organizing ideas within normal thinking patterns

• Learn How to use Association triggers to jump start into creative and innovative thinking

1030 – 1045 TEA-BREAK 1045 - 1200 Idea Collection Process

• Learn how to use SCAMPER to systematically manipulate ideas

• Learn how to use Idea BOX in focusing and coming with quality ideas

1200 – 1300 Taking Ideas to Market

• The 4 Step Innovation Process • Using Focus method to ensure that we are directing

our thinking towards the needed results 1300 – 1400 LUNCH 1400 – 1530 Taking Ideas to Market

• Constructing The Innovation ROAD MAP

• Using Idea Treatment process to treat the ideas towards innovation.

• 360o Idea Assessment Techniques

1530 – 1545 TEABREAK 1545 – 1645 IDEA PACKAGING & PROGRAM RECAPS 1645 – 1700 EVALUATION -END OF PROGRAM-