the popularity of mtv’s coke studio on social media is on a downward trend [report]
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A Report on the Coke Studio. The Popularity of MTV’s Coke Studio on Social Media is on a Downward TrendTRANSCRIPT
A SOCIAL MEDIA ANALYSIS OF
COKE STUDIOBy Simplify360
Period: Aug 20 to Sep 20, 2013
1
©SIMPLIFY360Slide No. 2
AR RAHMAN CLINTON CEREJO HITESH SONIKPAPONRAM SAMPATH SALIM SULAIMANAMIT TRIVEDI
1,083
891
742 692
482
16648
Ram Sampath AR Rahman Clinton Cerejo SalimSulaiman
Papon Amit Trivedi Hitesh Sonik
1 2 3 4 5 6 7
RAM SAMPATH IS THE MOST TALKED ABOUT
PRODUCER
Number of mentions for the producers
Source: simplify360, Aug 20 to Sept 20, 2013
©SIMPLIFY360Slide No. 3
AR RAHMAN CLINTON CEREJO HITESH SONIKPAPONRAM
SAMPATHSALIM SULAIMAN AMIT TRIVEDI
395262 238
58 27 36 9
597
575
466
596
423
120340
200
400
600
800
1000
Ram Sampath AR Rahman ClintonCerejo
SalimSulaiman
Papon Amit Trivedi Hitesh Sonik
Twitter Youtube Post Discussions
Blogs News Customsite
Google+ Facebook
1 2 3 4 5 6 7
FACEBOOK AND TWITTER ARE THE TWO MOST USED
PLATFORMS
Number of mentions for the producers
Source: simplify360, Aug 20 to Sept 20, 2013
©SIMPLIFY360Slide No. 4
RAM SAMPATH
1
ANALYSIS ON RAM SAMPATH
Kattey by Ram Sampath,
Bhanvari Devi, Hard Kaur is the
most shared video.
1,332,330views on YouTube
GENDER OF FANS
FEMALE MALE
22% 78%
1 Delhi 23%
2 Mumbai 15%
3 Pune 15%
4 Jodhpur 8%
5 Indore 8%
TOP 5 CITIES OF FANS
1 Maharashtra 28%
2 Karnataka 20%
3 NCT 10%
4 Tamil Nadu 8%
5 West Bengal 7%
TOP 5 STATES OF FANS
17% 47% 36%
Negative Positive Neutral
SENTIMENTS OF FAN
©SIMPLIFY360Slide No. 5
AR RAHMAN
2
ANALYSIS OF AR RAHMAN
Zariya is the most shared video
on social media.
GENDER OF FANS
FEMALE MALE
21% 79%
1 Chennai 24%
2 Mumbai 14%
3 Bangalore 13%
4 Delhi 10%
5 Pune 7%
TOP 5 CITIES OF FANS
1 Tamil Nadu 30%
2 Maharashtra 22%
3 Karnataka 16%
4 NCT 9%
5 Andhra Pradesh 7%
TOP 5 STATES OF FANS
9% 50% 41%
Negative Positive Neutral
SENTIMENTS OF FAN
1,752,994views on YouTube
©SIMPLIFY360Slide No. 6
CLINTON CEREJO
3
ANALYSIS OF CLINTON CEREJO
Pir Jalanai is the most shared
video.
GENDER OF FANS
FEMALE MALE
21% 79%
1 Mumbai 42%
2 Delhi 14%
3 Bangalore 8%
4 Pune 6%
5 Chennai 5%
TOP 5 CITIES OF FANS
1 Maharashtra 51%
2 NCT 14%
3 Karnataka 9%
4 Tamil Nadu 6%
5 Haryana 3%
TOP 5 STATES OF FANS
6% 69% 26%
Negative Positive Neutral
SENTIMENTS OF FAN
135,921views on YouTube
©SIMPLIFY360Slide No. 7
SALIM SULAIMAN
4
ANALYSIS OF SALIM SULAIMAN
Bismillah is the most shared
video.
GENDER OF FANS
FEMALE MALE
26% 74%
1 Mumbai 33%
2 Kolkata 14%
3 Bangalore 7%
4 Bandra 7%
5 Delhi 6%
TOP 5 CITIES OF FANS
1 Maharashtra 47%
2 West Bengal 15%
3 Gujarat 9%
4 Karnataka 8%
5 NCT 6%
TOP 5 STATES OF FANS
5% 65% 30%
Negative Positive Neutral
SENTIMENTS OF FAN
451,516views on YouTube
©SIMPLIFY360Slide No. 8
PAPON
5
ANALYSIS OF PAPON
Tauba is the most shared video
GENDER OF FANS
FEMALE MALE
27% 73%
1 Mumbai 18%
2 Bangalore 14%
3 Guwahati 13%
4 Pune 9%
5 Delhi 6%
TOP 5 CITIES OF FANS
1 Maharashtra 34%
2 Assam 23%
3 Karnataka 15%
4 NCT 5%
5 Tamil Nadu 5%
TOP 5 STATES OF FANS
3% 57% 40%
Negative Positive Neutral
SENTIMENTS OF FAN
154,196views on YouTube
©SIMPLIFY360Slide No. 9
AMIT TRIVEDI
6
ANALYSIS OF AMIT TRIVEDI
Kattey by RAM SAMPATHh,
Bhanvari Devi, Hard Kaur is the
most shared video.
GENDER OF FANS
FEMALE MALE
32% 68%
1 Mumbai 26%
2 Bangalore 11%
3 Delhi 11%
4 Chennai 7%
5 Pune 6%
TOP 5 CITIES OF FANS
1 Maharashtra 46%
2 NCT 11%
3 Tamil Nadu 11%
4 Karnataka 11%
5 West Bengal 5%
TOP 5 STATES OF FANS
10% 60% 30%
Negative Positive Neutral
SENTIMENTS OF FAN
38,603views on YouTube
©SIMPLIFY360Slide No. 10
HITESH SONIK
7
ANALYSIS OF HITESH SONIK
• His performance with Jyoti &
Sultana Nooran is the most
shared video.
• Videos in Season 2 is shared more
than season 3 videos
GENDER OF FANS
FEMALE MALE
16% 84%
1 Delhi 23%
2 Mumbai 15%
3 Pune 15%
4 Jodhpur 7.69%
5 Indore 8%
TOP 5 CITIES OF FANS
1 Maharashtra 40%
2 NCT 20%
3 Punjab 10%
4 Rajasthan 10%
5 Madhya Pradesh 10%
TOP 5 STATES OF FANS
9% 73% 18%
Negative Positive Neutral
SENTIMENTS OF FAN
516,897views on YouTube
©SIMPLIFY360 11
0
100
200
300
400
500
600
700
800
23-Aug 25-Aug 27-Aug 29-Aug 31-Aug 02-Sep 04-Sep 06-Sep 08-Sep 10-Sep 12-Sep 14-Sep 16-Sep 18-Sep 20-Sep
THE POPULARITY OF THE SHOW ON SOCIAL MEDIA IS
ON A DOWNWARD TREND
AIRING OF EPISODE 3
AIRING OF EPISODE 4AIRING OF EPISODE 5
Mentions of “coke studio” over time
Source: simplify360, Aug 23 to Sept 20, 2013
©SIMPLIFY360 12
HOW IS COKE STUDIO TALKED ABOUT?
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