the pokemon phenomenon

ThePokemon GOPhoenomeon

WhatPeopleThoughtARWouldLookLike

WhatARActuallyLooksLike

AppleAppStoreCharts

WhoisNiantic?

NintendoStockIsUp70%InOneWeek

ThePokemon Economy(<2weeksold)

Pokemon HasItsOwnWearable

Pokemon HasItsOwnDataPlan

Pokemon HasItsOwnProfessionals

L’inizio’s manager,SeanBenedetti,sayshepaid$10tohaveadozenofthePokémoncharactersluredtothestore.Itdrewinsomanyplayers,theshop’s businesswentup75percent.“Wehadpeoplecomedown,sitdownandgetacouplebeersandplaythePokémon game,”BenedettitoldThePost.http://nypost.com/2016/07/12/pokemania-runs-wild-through-city-causing-crime-accidents/

Pokemon IsHelpingToSellPizza

HowBusinessCanAttractPokemon Players

NextStep:SponsoredLocations

http://adage.com/article/digital/pokemon-s-ad-model-a-cost-visit-basis/304952/

WhatAllThisMeans• Augmentedrealityjustarrivedforthemasses,noheadsetrequired.

• ThesmartphoneisAR/VRlite.Installbaseforsmartphonewillbe>>headsetsfortenyears.• Snapchat,Pokemon Go=ARforthemassses• FB365photos /videos=VRforthemasses

• Smartphonegetsanewleaseoflife.Sensors,cameras,screensgaininimportance.

• Valueofmapping/realworlddataisgettingrealized• ThekeyenablerofPokemon GoisGoogleMapdata+Ingresslocatino specificdata

• Locationbasedadvertisting justgotreal• GoogleSearchAds,butfortherealworld• HugeboonforSMBs.USSMBadmarket=$50b.

• Gamingasathemecontinuestoblossom• PokemonGoisMMOmeetstherealworld• Virtualworldswillcontinuetogaininlegitimacy• Furtherblurringthelinebetweengamingand“social”