the poetry archive media pack
TRANSCRIPT
When Sir Andrew Motion (UK Poet Laureate 1999 – 2009)
and the recording producer Richard Carrington met in a
recording studio in 1999, they talked about how
fascinating it is to hear great poets reading their work
and how tragic it is that, even in the 20th century, key
poets – Hardy, Housman, Lawrence – were never
recorded: no-one ever thought of doing so.
Launched in 2005, the Poetry Archive is a not-for-
profit organisation that seeks to put that right.
Serious and fun, the Archive makes and acquires
recordings of poets from around the English-speaking
world. It has grown into a much-loved resource of
truly international significance welcoming over 1.7
million visitors yearly.
A Transformative Experience
The Archive lets you hear
poets reading just to you.
Our website -
poetryarchive.org - brings
you precious insights and
real enjoyment. It’s like
inviting great poets into
your home.
The ear is the best reader
Click here to listen
The Archive contains substantial
recordings by over 400 significant
English-language poets. Many poems
are freely available with more
available to buy from the Archive’s
unique poetry download store. And
new recordings are added every
month.
The Poetry Archive covers the whole
spectrum of life. From love to loss, from
the everyday to the magical and
mythical.
No matter what mood you are in, there
are poems here to explore and enjoy.
As well as new recordings, the
Archive also includes historic
recordings from the past
(Tennyson and Browning are
here, for example) and new
recordings of work by classic
poets from before the age of
recording (Shakespeare, Byron,
Shelley and more) read by
contemporary poets, with
more specially recorded for us
by today’s greatest actors.
A rich, valuable resource
The Children’sPoetry Archive
Designed for children and young
people, the Children's Poetry Archive
- www.childrenspoetryarchive.org -
currently attracts around 17,500
visitors every month to enjoy poetry
suitable for a young audience.
The Children's Archive is currently in
the early stages of redevelopment,
our vision being to give young
people an early experience of poetry
filled with fun and delight. Our plans
present a unique opportunity for you
to be involved with the project from
its beginnings through to the
relaunch of the Children’s Archive .
Partnering
with us
Partnership benefits
Partnering with the Poetry Archive, you’ll benefit from exciting
opportunities to reach and influence thousands of engaged consumers
with compelling bespoke solutions.
We can offer your company a wide range of partnership
possibilities geared towards creating:
• Positive brand perception
• Favourable PR opportunities
• Unique marketing opportunities
• Enhanced corporate social responsibility
• Exclusive staff & client engagement opportunities
Our reach
Yearly figures
Visits
2,111,367
Users
1,769,253
Average monthly figures
Visits
175,947
Users
147,438
website figures taken from Google Analytics Sep 2014 - Aug 2015
Our reach
Social media
Twitter28,000+ followers
(avg 27 growth
per day)
Facebook4,500+ followers
Instagram2,500+ followers
Newsletter
33,000+Subscribers
Whatever your goals, we can work together to give you a tangible return on your investment
Our audience
40% Male
60% Female
72% UK
28% International
1% 0-18
6% 18-24
14% 25-34
22% 35-44
20% 45-54
22% 55-64
15% 65+
1% 75+
32% £0-£24,999
36% £25K-£49,999
18% £50K-£74,999
7% £75k-£99,999
6% £100,000+
Arts
Business & Finance
Education
Health & Wellbeing
Students
Ar ts
Food & Cooking
Sports & Fitness
Travel
Fashion
Crafting rewarding partnershipsThere are numerous ways in which we could work together
Online and offline marketing strategies to achieve specific campaign goals including
driving website traffic, increasing lead volume or enhancing brand perception.
Exclusive opportunities for staff and client engagement
through personalised events and access to unique content.
Project-specific campaigns focusing on
targeted and niche audiences or key
calendar dates
Listening is our business. We’d love to hear
your thoughts so let’s get together and talk
about crafting a partnership with your
business’s aims and objectives in mind.
Become part of something that matters. Join
us and help to fund a charitable
organisation that preserves the voices of
poetry for generations to come.
Talk to us!
Nicola Wheldrake
Marketing & Development Manager
The Poetry Archive
07923 170040
www.poetryarchive.org