the playbook - sign in - google accounts...» buy an iphone 6s/6s plus and get another one free when...

iPad for Smartphone CustomersExtended through 9/8/16

Sprint is Back!New Camera Scan Functionality in MSA

PlaybookThe

June 21, 2016Dealers & National Retailers

#MoveForward

Sprint Confidential Information – Restricted for internal use only. ©2016 Sprint. Sprint and the logo are trademarks of Sprint. Other marks are the property of their respective owners. Sharing Sprint proprietary information is strictly prohibited. Sprint employees and representatives of Sprint must refrain from any disclosure of Sprint proprietary information to the public (e.g. journalists, customers, friends, family), including discussions on the phone, in public, Internet bulletin boards, chat rooms, Web pages or blogs.

Follow all promotional guidelines and channel participation as outlined in the QRBs. Not all offers are applicable to National Retailers.

Ready, Set, SellHere’s an overview of key promotions this week:

1 Pick a Device 2 Pick a Plan 3 Key Promotions Small Business Focus1 Pick a Device 2 Pick a Plan 3 Key Promotions

» Ending 6/23/16: Galaxy Forever! Get the Samsung Galaxy S7 on 24 month lease.

y And now, for just $5 more per month, upgrade anytime after making 12 payments.

» Buy an iPhone 6s/6s Plus and get another one free when you add a second line.

» Buy One LG G5, Get One Free. » Ends 7/7/16: Get a free Tab E with purchase of latest Galaxy phones.

y Plus get up to $100 with Samsung Pay!

» EXTENDED! Get an iPad plus 3 GB of data for just $35/mo. That’s like getting the iPad for Free!

Switchers: » 50% off Competitor Plans extended for a limited time.

y And add a tablet for as little as $5/month!

Non-Ports: » Sprint Unlimited Plan - Lowest price for Unlimited among national carriers.

» Better Choice Plans y Amazon Prime - now included for 12 months with Better Choice XXL Plan. Or add to any plan for $10.99/month.

30-Day Satisfaction Guarantee » Try Sprint for 30 Days. If you’re not satisfied, we’ll refund your money. It’s that simple.

Up to $650 Contract Buyout » Sprint covers switching fees up to $650 via an American Express Reward Card (less trade-in value provided) after online registration and new phone activation.

Small Business Focus

Business with SSN launched on 6/7/16.

» The fastest and easiest method of running Business credit.

» Get your customer all the perks of having a business account without the Tax ID.

When running credit as an “Individual” you’ll notice two new AT/STs:

» B/I: Small Business with SSN » B/S: Small Business with SSN&CorpID

4

Sprint Confidential Information – Restricted for INTERNAL USE ONLY. ©2016 Sprint. Sprint and the logo are trademarks of Sprint. Other marks are the property of their respective owners.

The Playbook June 21, 2016 | 2

iPad for Smartphone CustomersExtended through 9/8/16

iPad Air 2 or mini 4 with 3 GB data for only $35/month on Monthly Installments. It’s like getting them for FREE!

It’s like getting a FREE iPadNew and existing smartphone customers who purchase an eligible iPad via Installment Billing with the 3 GB Tablet plan will get a $22.09 monthly service credit for 24 months.

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > $22.09 Service Credit Promotion - iPad Monthly Installments with any Smartphone

iPad mini 4 & Air 2 iPad Pro 9.7 iPad Pro 12.9(16 GB) (32 GB) (128 GB)

Data Plan 3 GB 3 GB 3 GBTablet (per month) $22.09 $30.42 $36.67Plan (per month) $35 $35 $35Service credit ($22.09) ($22.09) ($22.09)Total per month $35 $43.33 $49.58

Pricing shown is for well-qualified customers. Credit applied within 3 billing cycles.

Reminder! » This offer is a 1:1 ratio for smartphones and tablets purchased on the 3GB tablet plan. » Only the 3 GB Tablet plan (PDSA0295) is combinable with this offer. » Customer can be on any current or legacy rate plan on their smartphone. » Any smartphone is eligible (Apple, Samsung, HTC, LG, etc). » No activation/upgrade fees on iPads.

Eligible iPads: iPad Air 2, iPad mini 4, iPad Pro 9.7, iPad Pro 12.9 (all memory configurations)

Excludes: All National Retailers EXCEPT Best Buy



» Home > Wireless > Wireless Marketing QRBs > Programs & Policies > Sprint Lease » Home > Wireless > Sprint Lease and Monthly Installments > Sprint Monthly Installments

12653 Amy Kimble (In-Review) Writer: Michele Miller

Early Upgrade 24 Month Upgrade24 Month Lease $25 $25 $5 Early Upgrade SOC $5 N/ATotal Monthly $30 $25Early Upgrade YES NO

For well qualified buyers

Excludes: Costco and Apple

Important Details: » The new $5 early upgrade option can be added to any handset on a 24 month IB or Lease.

y Of course, iPhone Forever already includes early upgrade option. » Customer may upgrade after just 12 payments. » Effective 6/24/16 the Samsung GS7 edge will no longer be available on Lease. » Customers currently on Galaxy Forever can still enjoy their early upgrade benefit on their next upgrade to the latest Galaxy S smartphone after 12 payments.

Get the Samsung Galaxy S7 32GB now for only $25/month on 24 month lease. And now, for just $5 more per month, upgrade anytime after making 12 payments.

Galaxy Forever Ending 6/23/16Sprint is changing the Early Upgrade option and will now be just $5/mo instead of $10!



Sprint is Back!

All four networks in 2016 are now competitive, and with Sprint’s 50% off offer our network is a great choice for consumers.

The only category where we lagged was in upload speed, which brought down our overall scores. But our lower upload speed is by design. We know our customers use far more downlink vs uplink, so our network is specifically built to support this, making more efficient use of our spectrum with less capacity dedicated to uploads.

So what does all of this mean for customers? We’re proud of these PC Mag results. We still have much work to do, particularly in markets such as Los Angeles, San Diego, Tucson, Oklahoma City and others.

» We clearly see that the deployment of more 2.5 GHz sites using carrier aggregation has had a significant impact on our performance, but those places without broad 2.5 coverage still struggle.

» We’re working to bring more cell site solutions online, targeting gaps and those areas where capacity is most needed.

PC Mag notes we “showed spectacular peak download speeds nationwide,” and we beat T-Mobile and AT&T in average download speeds (yes, really). Furthermore, we beat Verizon in reliability.

22% Increase!

62% Improvement!

70% Growth!

www.pcmag.com/article/345123/fastest-mobile-networks-2016

Fun Fact: Last year, it would have taken ~4.5 seconds for Sprint customers to download Rihanna’s song “Work” - now, just 2.5 seconds. That’s just 0.5 seconds slower than Verizon today.



The Mobile Sales Assist (MSA) and Mobile Retail Transaction (MRT) tools now allow users to scan barcodes, ESNs and SKUs using the iPad camera.

» MRT tool users no longer need to scan with the VeriFone. y MRT tool can scan ESNs that Verifone can’t scan!

» Non-MRT stores can scan in accessories, BYOD, buybacks, givebacks and devices that have a barcode.

» The scan option is a time saving capability by taking out the risk of typing in long numbers or SKUs.

» Associates can scan items anywhere they see the barcode icon.

New Camera Scan Functionality in MSA

Saves time and provides accurate scans. No more hand-typing ESNs, SKUs and barcodes!

Excludes: All National Retailers



2 New BYOD Devices6/30/16: Samsung Galaxy S7 & Galaxy S7 Edge Special Edition models. Sold exclusively from Samsung, not Sprint.

» Home > Wireless > Device & Accessories > Samsung > Samsung > Samsung Galaxy S7 / S7 Edge » Home > Wireless > Bring Your Own Device > Android > UICC Channel Activation Process AND BYOD SIM KIT

This is a great opportunity to get BYOD customers over to Sprint and to enjoy the great LTE Plus network. There are differences between the Sprint Postpaid devices and Samsung Special Edition Models.

» The Special Edition models will: y Come fully unlocked at time of purchase. Follow the Sprint “BYOD” process to activate upon the Sprint LTE Plus network.

y Include Samsung applications preloaded on the device. y Support the new Sprint BYOD SIM KIT (SIM KIT UPC: 760492034500) y NOT be sold, inventoried or marketed by Sprint or have any Sprint preloaded apps.

y NOT be eligible for TEP, Repair or Exchange in S&R locations – Customers are directed back to the OEM for Warranty/Device support.

These Special Edition Samsung models run off of a single hardware / single software allowing them to come fully unlocked to work on any carrier!

Excludes: National Retailers



MerchandisingAll Dealers

Important Dates » Tuesday, 6/21/16 by EOD – planogram posts to Home > Indirect Sales > Managing the Store > Merchandising & Collateral > Merchandising & Collateral > Planograms

» Wednesday, 6/22/16 by EOD – 6/24/16 Samsung GS7 and GS7 Edge price tags will post to Home > Indirect Sales > Managing the Store > Merchandising & Collateral > Merchandising & Collateral >Price Tags

» Thursday, 6/23/16 – POP/Collateral arrives in market to merchandise for 6/24

» Friday & Saturday, 6/24/16-6/25/16 – Additional POP arrives in market to display immediately upon receipt

» Friday and Saturday, 6/24-6/25 - Complete updated planogram prior to store opening and upon receipt of additional items

» Friday, 6/24/16 by EOD – Updated Collateral & eFlyer Reference List posts to Home > Indirect Sales > Managing the Store > Merchandising & Collateral > Merchandising & Collateral > Planograms

» Wednesday, 6/29/16 – Additional POP arrives in Preferred and Certified F9 format stores to be displayed immediately upon receipt

6/24/16 Planogram UpdatesNote: The 6/24/16 planogram will be updated as a combination of items arriving to display on 6/24/16 and 6/29/16.

“Paul” Glasses – You Can Look Like Him Too!With all the buzz surrounding our latest “Paul Switched” ad, Marcello challenged the team to be creative and give our employees more Paul presence in our stores. You’ll be seeing POP arrive this week, and you’ll also be able to sport his look. Black framed glasses are already in route to all stores and will be received by the end of next week! Here are some guidelines to remember when promoting the new Paul look:

» Employees are encouraged to wear the glasses as a fun way to celebrate the success of this promotion, however, wearing the glasses is not a requirement.

» Glasses are intended for employee use only and should not to be given away to customers.

» Glasses will not be available to reorder.

New Collateral/POP – Note special in market dates!

» Collateral - See Planogram & Collateral & eFlyer Reference List for LIT#s

y 4”x9” “Paul” Flyer (in market 6/25/16)

» Promo POP [See Planogram for LIT#s] y 22” x 28” “Paul” Poster (in market 6/24/16)

y “Paul” Standee (in market 6/25/16)

New eFlyers for Week of 6/24/16 » There are new eFlyers for this week that will post on SMARTworks by 6/24/16 EOD.

» These eFlyers, associated LIT#s and posting dates will be noted on the Collateral & E-Flyer Reference List which will post to Home > Indirect Sales > Managing the Store > Merchandising & Collateral > Merchandising & Collateral > Planograms by Friday, 6/24/16 EOD.



Preferred and Certified Dealers

New POP Promo POP

» SIM Card Kit BYOD Promo y 5”x8” Table Tent y Peg Hook Violators (to be displayed on pricing pegs)

» 3’x5’ Window Banner – “Paul” 50% Offer/Samsung Tab E [based upon format] (in market 6/24/16)

» Duratran Sign (F9 Format Stores Only) - will arrive by Wednesday, 6/29/16 to merchandise immediately upon receipt.



What's happening now

Start End Program Name Customer Type / Resource

Current Programs

Customer Type: $5/month service credit if the SRP is $299.99 or less

$10/month service credit if the SRP is $300 or more

Available to customers on a qualifying legacy price plan adding a line or upgrading.

Consumer, IL, All Corporate and Business, Employees Referring Customers

NOT eligible: SWAC/EWD

Home > Wireless > Wireless Marketing QRBs > Programs & Policies >$5 or $10 Loyalty Service Credit for Monthly

Installments

Customer Type: •Extension - New accounts beginning 5/13/16 get 50% Off pricing through 5/31/18.

•Program changes effective 2/12/16: Biz IL and CL account types are also eligible.

• Now up to 15 lines per account.

• New Accounts set up 2/12/16 or after receive promo price until 3/31/18.

• Customers activating before 2/12/16 will receive discounts through 1/8/18.

•Port-in from T-Mobile or MetroPCS choose TMO rate card.

•Port-in from Verizon, Verizon Prepaid, or US Cellular choose from the Verizon Rate Card.

•Port-in from AT&T, GoPhone or Cricket Wireless choose from the AT&T Rate card. Plateau Wireless now eligible for

AT&T too.

50 Percent Off Select Competitor Plans - QRB

10/4/15 Ongoing SDP/Biz IL Target Red Card 5% offer Customer Type: Customer Type: New activation or upgrades on credit card purchase options at Target

Customer Type: New activation on lease purchase options at Best Buy

Fast track is a program to migrate Sprint prepaid customers to Sprint postpaid, exclusively available at Best Buy. All

Sprint prepaid customers who have made nine (9) consecutive payments will be sent a text confirming eligibility and

an invite to Fast Track program. Fast Track is the ability for a prepaid customer to become a postpaid customer with

no credit check and not down payment on a $0 lease.

Customer Type: Consumer and IL customers at all Lease or Easy Pay Agreement supporting channels. Early Upgrade

with giveback is only available in COS Retail, Telesales, National Retail and sprint.com. The early upgrade is $10 a

month, per line and upgrading their device at 12 months WITH GIVEBACK.

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > Sprint Lease

Customer Type: Consumer, IL customers in COS Retail, Indirect Dealers and Best Buy (iPads). Sales representatives

may call credit to request a credit evaluation for customers who are at their line limit who would like an additional line

in the following scenarios ONLY: 1. Customer already has both a handset(s) and emerging products (Sprint Phone

Connect, iPad, MBB or Tablet) and would like another handset line. 2. Customer who would like to add on an emerging

product (Sprint Phone Connect, iPad, MBB or Tablet) Please note: Credit will NOT automatically grant the additional

line. They will continue to approve/deny based on qualifying criteria.

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > One Additional Line Credit Exception

5/27/16 6/30/16 Reactive credits for select fees for North Houston,

TX Flooding

Customer Type: 74 Zip Codes impacted. See Network Outage | Natural Disaster for impacted Zip Codes.

5/20/16 6/30/16 Buy One Get One Free iPhone 6s or 6s Plus with

Lease or Monthly Installments

Customer Type: At least one line must be a new line of service (1 upgrade and 1 new line or 2 new lines). 2 upgrades

do not qualify.

3/13/13 Ongoing One Additional Line Credit Exception

9/8/15 Ongoing Fast Track Program exclusively at Best Buy

4/8/15 Ongoing $10/Month Per Line Early Upgrade Add-on to 24

month Lease & Easy Pay. Customers can upgrade

at 12 months instead of 24 months.

6/1/16 Ongoing $5 or $10 Loyalty Service Credit for Monthly

Installments

11/20/15 Ongoing 50% Off Select Competitor Plans. Customers

activating 2/12/16 and after will receive discounts

through 3/31/18.

For the most current promotions, please refer to the Price Plan Grid > Promotions



Customer Type: New lines of service only (gross add or add-a-line). Upgrades are not eligible. Participating Channels:

Direct Business, BISO, ABR, and Care.

Home > Wireless > Wireless Marketing QRBs > Programs & Policies >

http://iconnect.corp.sprint.com/corporate/Wireless/Marketing-QRBs/Devices,-Phones,-Accessories/Dialpad (formerly

Switch) 6 Month Free Promo

2/5/16 6/30/16 Costco: Samsung Tab E $49.99 with 2 yr contract

New Line only or $12.50/month 24 Month

Installments on New lines and upgrades

Customer Type: New and existing customers activating a new line on 2 yr contract or upgrading/activating a new line

on Easy Pay at Costco.

10/15/15 6/30/16 Walmart $100 service credit on all Apple (24mo

installment or Lease) and $150 service Credit on

Samsung and LG (24mo Installment) Smartphones

for new activation and upgrade purchases.

Customer Type: Credit placed on their bill (within 3 bill cycles) for any new Apple, Samsung or LG eligible device

activation or upgrade. iPhone is eligible for Lease or 24mo Installments Samsung and LG are is eligible for 24mo.

installments ONLY.

6/10/16 7/7/16 $330 Off the Onyx Studio 2 Speaker Customer Type: New and Existing Consumer, IL, CL in COS Retail, STAR, web or Telesales

6/10/16 7/7/16 $350 Off the Onyx Studio Speaker Customer Type: New and Existing Consumer, IL, CL in COS Retail, STAR, web or Telesales

6/10/16 7/7/16 20% Discount on Jack Spade Cases Customer Type: All Customers

Customer Type: Customers Purchasing a Smartphone in COS, STaR, Carphone Warehouse, Dealer locations, web and

Telesales

FREE Samsung Tab E with the Purchase or Lease of any Samsung Galaxy Device

5/13/16 7/7/16 Save 30% on GoPro Accessories Customer Type:

Customer Type: IL in all channels

Uber Drivers Special Offers

Customer Type: Available to any new or existing customer who activates a Samsung Galaxy S7, S7 edge, Note 5 or

S6 any color, any memory configuration. Just sign into Samsung Pay, load an eligible credit card and use the

application. Customers receive gift cards after completing Samsung Pay transactions: 3 transactions: $20 gift card; 5

transactions: $30 gift card; 10 transaction: $50 gift card

Refer customer to Samsung Pay App or call Samsung with all questions: 1-844-726-7297

Customer Type: All new and existing CL, IL and Consumer upgrading or adding a new line. One line must be a new

line of service. Best Buy is the only National Retailer who is participating.

BOGO LG G5 Promotion - Monthly Installments

4/8/16 7/7/16 15% or 25% off All Power/Cable Solutions Customer Type: Customers buying any case in COS, STaR and Carphone.

Customer Type: CL Customers Purchasing a Smartphone in ABRs, MSPs, DSPs, SPPs, BISO, Direct Business, and CL

Care.

FREE Samsung Tab E with the Purchase or Lease of any Smartphone CL Only

Customer Type: New and Existing Consumer, IL, CL 1-99 and CL 100+

Home > Wireless > Wireless Marketing QRBs > Devices-Phones-Accessories > Mobile Broadband Promotion - $6.00 -

$8.34 Mobile Broadband Service Plan Discount

Customer Type: IL in all channels

Uber Drivers Special Offers

Customer Type: Retail customers that purchase one of the Headsets can get the discounted Tone Pro.

N/A

7/7/16 Buy One Get One Free-LG Promotion

3/18/16 7/7/16 FREE Samsung Tab E for CL

3/11/16 7/7/16 MBB Service Plan Discount - $6.00 - $8.34

3/11/16 6/30/16 Dialpad (formerly Switch) 6 Month Free Promo

6/10/16 7/7/16

2/12/16 7/7/16 $50 Off the LG Tone Pro Black HBS-750

2/19/16 7/7/16 Uber Driver Custom Plans

5/13/16 7/7/16 Samsung Pay Promotion | Up to $100 in Gift Cards:

Get a Samsung Galaxy smartphone and earn up to

$100 in gift cards with Samsung Pay!

5/6/16

FREE Samsung Tab E

5/13/16 7/7/16 Uber Drivers $70 Unlimited Plan




Customer Type: •IL new customer account;

•Add-a-line is not eligible;

•AAA members, WSCA/NASPO and MICTA students are not eligible.

• American Airlines members are not eligible.

Biz IL Promotion $100 American Express Reward Card

1/8/16 7/7/16 $130 off the JBL Synchros S400 BT+ Headphone Customer Type: All customers purchasing in COS, web or SWAS only.

1/8/16 7/7/16 National Retail Exclusive: $0 Prime CCR on higher

configuration devices

Customer Type: National Retail Exclusive: $0 Prime CCR on higher configuration devices

Customer Type: New and Existing Consumer, IL and CL customers. Sprint Company-owned stores, All Dealers

(Preferred, Certified and Exclusive), Sprint Stores at RadioShack (STARs), Carphone Warehouse (CWS), Telesales, BISO,

Direct Sales, Local, State, Federal Government, ABRs, MSPs, DSPs, Affiliate - Swiftel, Web, SWAC, ERC, & EWD. Excludes:

National Retail and Shentel

Home > Wireless > Programs and Policies > Samsung Tablet E-bundle -$20 Rate Plan Offer with 2 Gig Data QRB

11/26/15 7/7/16 Save $30 on the LG Tone Pro HBS-750 Customer Type: Customers purchasing in COS or Sprint Stores at Radio Shack only.

Customer Type: Consumer, IL and CL 1-10 customers. All Markets

Free Alcatel Obe Touch Pixi with 2-year agreement

9/11/15 7/7/16 Half Off JBL E40 BT Headphones - Mix colors! Customer Type: All customers in COS and SWAS only.

Customer Type: New and Existing Consumer, IL, CL in Retail, Indirect Dealers, Telesales, Apple, NFM and Target. Best

Buy is NOT eligible for this offer 6/19/16-10/1/16. Customer must be active on one of the eligible plans: Unlimited My

Way; My All-In; Everything Data; Everything Data Share; Simply Everything and associated Employee Referral Plans

(E+RP); Sprint Business Advantage Data Share; Business Essentials Messaging & Data; Business Advantage Messaging

and Data

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > $10 Loyalty Service Credit

Customer Type: Customer Type: New Consumer, IL or CL (1 - 99) Customers in Channels: Telesales, sprint.com, COS,

Preferred Retailers, Certified Dealers, BISO, ABRs & MSPs, . Reactive in National Retailers.

Home > Wireless > Marketing-QRBs > Programs-and-Policies > Port-In promotion Up to $650 Contract Buyout with

Buyback and American Express Reward Card

3/13/15 7/7/16 Sprint Phone Connect Bundle Offer Customer Type: New and Existing Consumer, IL, CL in COS Retail only

Customer Type: New and Existing Consumer, IL, CL 1-99 and CL 100+

Home > Wireless > Wireless Marketing QRBs > Devices-Phones-Accessories >

http://iconnect.corp.sprint.com/corporate/Wireless/Marketing-QRBs/Devices,-Phones,-Accessories/Monthly-

Installments-Promotion-_-$10-Tablet-Service-Plan-Discount-with-Monthly-Installments-Purchase

Customer Type: Retail COS

N/A

5/20/16 9/8/16 Employee $360 Discount on the Onyx Speaker/

$350 Discount on the Onyx Sudio 2

Customer Type:

2/26/16 9/30/16 Activation / Account Set-up Charge is waived for

CL customers

Customer Type: CL account types

5/22/15 9/30/16 No Credit Check Customer Type: Customers who don t want to have their credit checked; Customers who dont want to be on contract;

Customers who require a deposit but cannot/do not want to pay; Existing customers who want to activate a new line

of service, but have reached their line limit.

9/8/16 Free Design Lab Otterbox

7/7/16 Samsung Promotion | Get Samsung Tab E and 2GB

for $20 Per Month

11/21/15 7/7/16 FREE Alcatel One Touch Pixi w/2YR Agreement

8/17/15 7/7/16 $10 Loyalty Service Credit for Lease

8/1/14 7/7/16 Monthly Installments Promotion - $10 Tablet

Service Plan Discount with Monthly Installments

Purchase

6/10/16

4/8/15 7/7/16 AMEX Reward Card Contract Buyout Offer: Sprint

Pays Up to $650 in switching costs. Covers ETF

and/or equipment installment balance. Requires

competitor device turn-in via Sprint Buyback.

2/12/16 7/7/16 $100 American Express Reward Card for Select Biz

IL/Sprint Discount Program Accounts

1/8/16




Customer Type: Best Buy Only. Well qualified customers who lease an iPhone 6S (16GB), Samsung GS7 or Note 5 will

receive a BBY loyalty lease credit netting the monthly payment to $5/mo via monthly service credit. Customers

required to pay a CCR may have a different monthly net amount however they will receive the same credit. Credit

amounts:

iPhone - $21.39

Galaxy - $20.99

Note 5 - $20.00

New and Existing Consumer, IL, CL. Customer must be active on one of the eligible plans: Unlimited My Way; My All-In;

Everything Data; Everything Data Share; Simply Everything and associated Employee Referral Plans (E+RP); Sprint

Business Advantage Data Share; Business Essentials Messaging & Data; Business Advantage Messaging and Data

4/8/16 10/6/16 Best Buy One Plan @ $70 Customer Type: Best Buy only. New lines/upgrades. Get unlimited talk, text, and data for the 1st line at $70 and

additional lines 2-10 for $50per/month/line.

4/8/16 10/6/16 $75 Unlimited NR Plan Customer Type: ALL NATIONAL RETAILERS: . New lines/upgrades. $75 Unlimited NR Plan: Unlimited Data First line $75,

2nd line $45, each additional lines is $30. this differs from Sprint's $75 Unlimited where the 4th line is free.

4/8/16 10/6/16 Wal-Mart Exclusive Affordable Choice Plan $40

4GB

Customer Type: Eligible devices: o Phones Smartphones Basic phones Important: o Phones: Non-discounted are

allowed. o Discounted phone purchases on or after 8/22/14 will be charged $25 subsidized phone charge Non-

discounted device is: Monthly Installments Lease, including iPhone Forever Paying full price (full SRP) Discounted

device is: Purchased in exchange for Service Agreement.

12/1/15 10/6/16 National Retail Exclusive: $50 25GB Plan Customer Type: New Lines and upgrades. Consumer, IL, CL1-99. Apple, Best Buy, Costco, NFM, Sam's Club, Target,

Walmart

Customer Type:

ISC > Wireless > Marketing-QRBs > Programs-and-Policies > CL-60-Day-Guarantee-Promotion

Customer Type: Consumer and Individual Liable customers. Both Referrer and Referee must register on referral

website.

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > Referral Rewards Program

Customer Type: New and existing CL customers

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > CL Port-In Credit

Customer Type: New and existing customers; Consumer, IL, CL 1-100+, Government, ERC, SWAC, EWD.

Company Owned Stores, SWAS, Carphone Warehouse, Dealers-Preferred, Certified, Multi-Carrier, ABR, MSP, DSP, BISO,

Direct Business, Telesales, Best Buy.

EXCLUDES: Affiliates, sprint.com

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > $22.09 Service Credit Promotion | iPad Monthly

Installments with any Smartphone

Ending Programs

1/1/14 12/31/16 CL Port-in Credit Offer

Extended Programs

5/13/16 9/8/16 $22.09 Service Credit Promotion | iPad Monthly


6/26/16 10/1/16 Best Buy Only Loyalty Service Credit for Lease

1/1/15 10/7/16 CL 60 Day Guarantee

2/27/15 12/31/16 $50 Reward Card


What's happening now- National Retail as of 7/15/15


Customer Type: $5/month service credit if the SRP is $299.99 or less

$10/month service credit if the SRP is $300 or more

Available to customers on a qualifying legacy price plan adding a line or upgrading.

Consumer, IL, All Corporate and Business, Employees Referring Customers

NOT eligible: SWAC/EWD

Home > Wireless > Wireless Marketing QRBs > Programs & Policies >$5 or $10 Loyalty Service Credit for Monthly

Installments

10/04/2015 TBD SDP/Biz IL Target Red Card 5% offer Customer Type: Customer Type: New activation or upgrades on credit card purchase options at Target

Customer Type: New activation on lease purchase options at Best Buy

Fast track is a program to migrate Sprint prepaid customers to Sprint postpaid, exclusively available at Best Buy.

All Sprint prepaid customers who have made nine (9) consecutive payments will be sent a text confirming

eligibility and an invite to Fast Track program. Fast Track is the ability for a prepaid customer to become a

postpaid customer with no credit check and not down payment on a $0 lease.

Customer Type: Consumer, IL customers in COS Retail, Indirect Dealers and Best Buy (iPads). Sales

representatives may call credit to request a credit evaluation for customers who are at their line limit who

would like an additional line in the following scenarios ONLY: 1. Customer already has both a handset(s) and

emerging products (Sprint Phone Connect, iPad, MBB or Tablet) and would like another handset line. 2.

Customer who would like to add on an emerging product (Sprint Phone Connect, iPad, MBB or Tablet) Please

note: Credit will NOT automatically grant the additional line. They will continue to approve/deny based on

qualifying criteria.

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > One Additional Line Credit Exception

05/27/2016 06/30/2016 Reactive credits for select fees for North Houston, TX

Flooding

Customer Type: 74 Zip Codes impacted. See Network Outage | Natural Disaster for impacted Zip Codes.

02/05/2016 06/30/2016 Costco: Samsung Tab E $49.99 with 2 yr contract New

Line only or $12.50/month 24 Month Installments on

New lines and upgrades

Customer Type: New and existing customers activating a new line on 2 yr contract or upgrading/activating a new

line on Easy Pay at Costco.

10/15/2015 06/30/2016 Walmart $100 service credit on all Apple (24mo

installment or Lease) and $150 service Credit on

Samsung and LG (24mo Installment) Smartphones for

new activation and upgrade purchases.

Customer Type: Credit placed on their bill (within 3 bill cycles) for any new Apple, Samsung or LG eligible device

activation or upgrade. iPhone is eligible for Lease or 24mo Installments Samsung and LG are is eligible for 24mo.

installments ONLY.

Customer Type: Available to any new or existing customer who activates a Samsung Galaxy S7, S7 edge, Note 5

or S6 any color, any memory configuraCon. Just sign into Samsung Pay, load an eligible credit card and use the

application. Customers receive gift cards after completing Samsung Pay transactions: 3 transactions: $20 gift

card; 5 transactions: $30 gift card; 10 transaction: $50 gift card

Refer customer to Samsung Pay App or call Samsung with all questions: 1-844-726-7297

Customer Type: All new and existing CL, IL and Consumer upgrading or adding a new line. One line must be a

new line of service. Best Buy is the only National Retailer who is participating.

05/06/2016 07/07/2016 Buy One Get One Free-LG Promotion

03/13/2013 TBD One Additional Line Credit Exception

05/13/2016 07/07/2016 Samsung Pay Promotion | Up to $100 in Gift Cards:

Get a Samsung Galaxy smartphone and earn up to

$100 in gift cards with Samsung Pay!

Current Programs

06/01/2016 TBD $5 or $10 Loyalty Service Credit for Monthly

Installments

09/08/2015 TBD Fast Track Program exclusively at Best Buy


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BOGO LG G5 Promotion - Monthly Installments

01/08/2016 07/07/2016 National Retail Exclusive: $0 Prime CCR on higher

configuration devices

Customer Type: National Retail Exclusive: $0 Prime CCR on higher configuration devices

Customer Type: New and Existing Consumer, IL, CL in Retail, Indirect Dealers, Telesales, Apple, NFM and Target.

Best Buy is NOT eligible for this offer 6/19/16-10/1/16. Customer must be active on one of the eligible plans:

Unlimited My Way; My All-In; Everything Data; Everything Data Share; Simply Everything and associated

Employee Referral Plans (E+RP); Sprint Business Advantage Data Share; Business Essentials Messaging & Data;

Business Advantage Messaging and Data

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > $10 Loyalty Service Credit

Customer Type: Customer Type: New Consumer, IL or CL (1 - 99) Customers in Channels: Telesales, sprint.com,

COS, Preferred Retailers, Certified Dealers, BISO, ABRs & MSPs, . Reactive in National Retailers.

Home > Wireless > Marketing-QRBs > Programs-and-Policies > Port-In promotion Up to $650 Contract Buyout

with Buyback and American Express Reward Card

Customer Type: Best Buy Only. Well qualified customers who lease an iPhone 6S (16GB), Samsung GS7 or Note 5

will receive a BBY loyalty lease credit netting the monthly payment to $5/mo via monthly service credit.

Customers required to pay a CCR may have a different monthly net amount however they will receive the same

credit. Credit amounts:

iPhone - $21.39

Galaxy - $20.99

Note 5 - $20.00

New and Existing Consumer, IL, CL. Customer must be active on one of the eligible plans: Unlimited My Way; My

All-In; Everything Data; Everything Data Share; Simply Everything and associated Employee Referral Plans

(E+RP); Sprint Business Advantage Data Share; Business Essentials Messaging & Data; Business Advantage

Messaging and Data

04/08/2016 10/06/2016 Best Buy One Plan @ $70 Customer Type: Best Buy only. New lines/upgrades. Get unlimited talk, text, and data for the 1st line at $70 and

additional lines 2-10 for $50per/month/line.

04/08/2016 10/06/2016 $75 Unlimited NR Plan Customer Type: ALL NATIONAL RETAILERS: . New lines/upgrades. $75 Unlimited NR Plan: Unlimited Data First

line $75, 2nd line $45, each additional lines is $30. this differs from Sprint's $75 Unlimited where the 4th line is

free.

04/08/2016 10/06/2016 Wal-Mart Exclusive Affordable Choice Plan $40 4GB Customer Type: Eligible devices: o Phones Smartphones Basic phones Important: o Phones: Non-discounted

are allowed. o Discounted phone purchases on or after 8/22/14 will be charged $25 subsidized phone charge

Non-discounted device is: Monthly Installments Lease, including iPhone Forever Paying full price (full SRP)

Discounted device is: Purchased in exchange for Service Agreement.

12/01/2015 10/06/2016 National Retail Exclusive: $50 25GB Plan Customer Type: New Lines and upgrades. Consumer, IL, CL1-99. Apple, Best Buy, Costco, NFM, Sam's Club,

Target, Walmart

Customer Type: New and existing customers; Consumer, IL, CL 1-100+, Government, ERC, SWAC, EWD.

Extended Programs05/13/2016 09/08/2016 $22.09 Service Credit Promotion | iPad Monthly


04/08/2015 07/07/2016 AMEX Reward Card Contract Buyout Offer: Sprint Pays

Up to $650 in switching costs. Covers ETF and/or

equipment installment balance. Requires competitor

device turn-in via Sprint Buyback.

06/26/2016 10/01/2016 Best Buy Only Loyalty Service Credit for Lease

08/17/2015 07/07/2016 $10 Loyalty Service Credit for Lease


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Company Owned Stores, SWAS, Carphone Warehouse, Dealers-Preferred, Certified, Multi-Carrier, ABR, MSP,

DSP, BISO, Direct Business, Telesales, Best Buy.

EXCLUDES: Affiliates, sprint.com

Home > Wireless > Wireless Marketing QRBs > Programs & Policies > $22.09 Service Credit Promotion | iPad

Monthly Installments with any Smartphone

Ending Programs


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