the platform that keeps generation 60+...
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www.aal-europe.eu www.aalforum.eu
AALPCall2018CentralInfoDay– Brussels,31January 2018
The platform that keeps Generation 60+ active!
[email protected]+41(0)767466474
[email protected]+41(0)798189916
www.aal-europe.eu www.aalforum.eu
Still Active GmbH• Idea grew in Feb ‘16,• Founded in Feb ‘17, • MVP Web launch Aug‘17
Achievements(Click on logo to find out more)
Signe Bernhard-Larson (Co-Founder)Digital Marketing, Purina Nestlé (CH)Experiential Marketing, BMF Media (USA)
Michael Sprenger (Co-Founder)Admin & operations, swissnex (USA)Software engineer, (CH)
Martin Macke (Web Development)Founder of web development agency aboutblank
Sofie Bacci (Business Development)Head Office Mgmt. Intern, Elite Hotels (SWE)Host, The Savoy Hotel London (UK)
www.aal-europe.eu www.aalforum.eu
AALPCall2018CentralInfoDay– Brussels,31January 2018
CHALLENGE & OPPORTUNITYAgeing population – fastest growing age segment• Generation 60+ live active lifestyles, internet users and are
financially secureHealth and loneliness issues• Importance of having social circles after retirement with
increased divorce rates and independent livingUnused inventory by activity partners• Ability to use/ sell existing resources during off-peak hours
TESTING PROOF OF CONCEPTMARKET POTENTIAL
Potential market (2017 in EU):32 million internet users, aged 60+,who spend CHF175/ month on leisure activities
80 millionAged 60+ in EU
32 MInternet using
aged 60 +
Testing market: Sweden1.9 million internet users, aged 60+, participate in multiple activities per week
MEMBERS 1,000+PARTNERS 25+ACTIVITIES BOOKED 140
Launched website in test market: Stockholm August 2017
(Founders, Advisors, Friends)FINANCING RAISED CHF 82,000
➡ Difficult finding high quality activities tailored to Generation 60+ through a convenient booking solution
SOLUTION• Booking platform for daily
activities, e.g.: yoga, concerts, museums
• Online one-stop-shop• Member community features• Direct feedback system on
activities• Revenue: commission on booked activities• Reach members through social media, events and
local newspapers• Growth through geography and product/ activity
expansion
www.aal-europe.eu www.aalforum.eu
AALPCall2018CentralInfoDay– Brussels,31January 2018
FINANCIAL NEEDSSeeking € 500,000 to fund research & development:
• Platform development• API Integrations
• International payment system• Connecting booking platforms
• Community/Member features • Focusing on the social aspect of seniors
• Market Research• Understanding, conceptualization and testing (focus groups,
persona development, storyboard and co-discovery)
• Sales and marketing• Expansion to major cities in Sweden (test market)
• Team expansion• Full time employees by end of year 2018
• Operations & Admin• Booking system maintenance• Customer service
PARTNERSHIPS
Seeking collaborative partners, such as:
• End user organizations• Limited information on senior online behavior. This
would allow for better website / provide a more user-friendly experience.• Ex: YOUSE – user testing and research
• Market knowledge• Ex: SPF – Sweden
• Research & Development• Understanding the needs of the Generation 60+ for a
social activity platform – both content and design.• Ex: Berghs School of Communication – Sweden• Ex: University of St Gallen – Switzerland
• SME’s• Web development – implementation of findings
• Ex: aboutblank – Web development agency - Czech Republic
• Ex: 2Fresh – Web design agency - Czech Republic