the platform design toolkit v 0.1
Post on 21-Oct-2014
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DESCRIPTION
This is an updated release: First, I released the Platform Design Canvas alone, then I added the Platform Motivations Matrix to a newly born "toolkit" made of different tools (most of them are still in the making). Here you can find a context post with a step by step guide to using this preliminary version of the toolkit: http://bit.ly/PDToolkitGuideTRANSCRIPT
The Platform Design Toolkit
@meedabyte #pdcanvas
…In the making
To be used:
• Design with platforms in mind • Identify value creation contexts
• Identify peer segments and actors • Identify opportunities (emerging transact.)
• Create new channels • Identify community support services
• Identify exchange currencies
@meedabyte #pdcanvas
A bit of context
@meedabyte #pdcanvas
Rel. in June 2013 as an iteration of the Business Model Canvas Key community Feedbacks: - doesn’t show logical value flows - BM Canvas structure not good for non linear business - doesn’t model platform lifecycle - doesn’t help to hack growth
@meedabyte #pdcanvas
Few months later:
- Two Workshops held
(Barcelona Design Thinking Week, Frontiers of Interaction 13)
- Applied in some business contexts
- Community feedbacks gathered and incorporated
in Platform Design Canvas 0.2
- A new tool: The Platform Motivations Matrix
@meedabyte #pdcanvas
Now working on a “Platform Design Toolkit”
(more than a single canvas)
@meedabyte #pdcanvas
Newly Born:
The Platform Motivations Matrix
(v 0.1)
@meedabyte #pdcanvas
A derivation and specialization, of a rather classical and well known design thinking tool, i.e. the stakeholder motivations matrix. Motivation matrixes are often used by Service Designer all over the world to identify and investigate the motivations behind each single entity that interacts within a service context.
@meedabyte #pdcanvas
In any context where it has to do with a number of internal and external actors, it’s crucial to understand the role their motivations play while they participate in value co-creation. The analysis of the value creation process is a critical step for understanding the platform: motivations are inextricably linked with that process and, therefore, are essential to understand.
@meedabyte #pdcanvas
Updated:
The Platform Design Canvas (v 0.2)
@meedabyte #pdcanvas
Mostly Social /
Community dynamics (shared value)
Mostly p2p dynamics (exhanged value)
What’s the intrinsic motivation to participate? (problem solved for peer segments)
What are the key stakeholders contributing to the platform operation and mission?
What peer segments are present in the ecosystem? They could be producers, consumers or prosumers playing both the roles
What are the recurring transactions between the peer segments composing the ecosystem?
Through which channels do the peer segments get in contact and execute transactions?
How is the value exchanged and in what forms?
What are the key components of the platform? (resources, formats, infrastructures)
What services are available for the community to support value creation?
How is the value extracted and in what forms?
Examples (new ones coming soon)
iOS
App store
Developers
Indie studios
Dev houses
App purchase
App review
App recommen.
App store
IDE
App checking
Promotions
Apple
AD network
Payment GW
New Use Cases
Cash flows for
devs
Brand visibility
Ad interaction
Users
Tech Firms
SMBs
WWDC
30% fee on transactions
IDE access fee
Apps purchase / Money Reviews / Cred
Wordpress
Developers
Bloggers
Agencies
Wp.org
Wordpress SW
Wordcamp
Runnnig Wp.org
Wordpress
New Use Cases
Brand visibility
Starting a blog
WP.com upgrades / Money Reviews / Cred
Tech Firms
Premium Theme
purchhase
wp.com
Purchases on
Third party shops
Upgrading a blog
Wp.com
Third Party
marketplaces
Personalized L&F Third party
stores/ecosystem
Browser
providers
Developers
WP backends
LAMP Stack
WP.com Theme upgrades / Money Free Code
Fees for services
Complete Presentation and Step By Step Guide:
http://bit.ly/PDToolkitGuide
Links to the templates bundle: https://bitly.com/bundles/o_2
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@meedabyte #pdcanvas
THANKS get in touch!
@meedabyte workshops & consulting