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Page 1: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 2: The Place You're In Is More Than The Place You're At - Midwest UX 2013

CONTEXT

Page 3: The Place You're In Is More Than The Place You're At - Midwest UX 2013

Context is everything

Context matters

Keep things in context

Inescapable, dynamic

Unpredictable in influence

Page 4: The Place You're In Is More Than The Place You're At - Midwest UX 2013

CONTEXT“You keep using that word…”

Page 5: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 6: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 7: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 8: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 9: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 10: The Place You're In Is More Than The Place You're At - Midwest UX 2013

inThe place you’re

is

morethan the place you’re

at

Page 11: The Place You're In Is More Than The Place You're At - Midwest UX 2013

CONTEXT

Page 12: The Place You're In Is More Than The Place You're At - Midwest UX 2013

?

Page 13: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 14: The Place You're In Is More Than The Place You're At - Midwest UX 2013

is oftenmore

what webringimportantthan what's already

there

into a space

Page 15: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 16: The Place You're In Is More Than The Place You're At - Midwest UX 2013

Sense

Know

Feel

Page 17: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 18: The Place You're In Is More Than The Place You're At - Midwest UX 2013

Don’t make me think…because I don’t know how to think about that!

Page 19: The Place You're In Is More Than The Place You're At - Midwest UX 2013

?

Page 20: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 21: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 22: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 23: The Place You're In Is More Than The Place You're At - Midwest UX 2013

The System

Things mostly the system cares about

Sundries

Page 24: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 25: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 26: The Place You're In Is More Than The Place You're At - Midwest UX 2013

luck newness

skillconfidence

distraction

uncertainty

insecurityinterference

mood

environment

inability

ignorance

motivation

misunderstanding

time

apathy

previous experience

engagement

distaste

clarity of choice

priority / urgency

Page 27: The Place You're In Is More Than The Place You're At - Midwest UX 2013

RESPECT THE REPULSION

Page 28: The Place You're In Is More Than The Place You're At - Midwest UX 2013

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

unclear understanding

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperativeconducive environment

thoughtful/purposefulautomatic/unconscious

Page 29: The Place You're In Is More Than The Place You're At - Midwest UX 2013

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

unclear understanding

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperativeconducive environment

thoughtful/purposefulautomatic/unconscious

Page 30: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 31: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 32: The Place You're In Is More Than The Place You're At - Midwest UX 2013

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

unclear understanding

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperativeconducive environment

thoughtful/purposefulautomatic/unconscious

Page 33: The Place You're In Is More Than The Place You're At - Midwest UX 2013

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

unclear understanding

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperativeconducive environment

thoughtful/purposefulautomatic/unconscious

Page 34: The Place You're In Is More Than The Place You're At - Midwest UX 2013

RESILIENT ACCOMODATION

Page 35: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 36: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 37: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 38: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 39: The Place You're In Is More Than The Place You're At - Midwest UX 2013
Page 40: The Place You're In Is More Than The Place You're At - Midwest UX 2013

is oftenmore

what webringimportantthan what's already

there

into a space

Page 41: The Place You're In Is More Than The Place You're At - Midwest UX 2013

inThe place we’re

is always

morethan the place we’re

at

Page 42: The Place You're In Is More Than The Place You're At - Midwest UX 2013

THANK YOU


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