The Pitch.

Smart Ideas InspiredBy a Smart Car

How It All Began …

Creative Brief

Overall Campaign Creative: Plan Smart. Live Smart.

Sub-Creative: Drive Smart

Targets: Market & Current CU Members Without an Auto Loan

GOAL$2.75 Million in New or Refinanced Auto

Loans

(average loan size $20,000 = 138 loans)

EXECUTIONThe Beginning: May to July

Albert The Smart Car

Radio:Plan Smart.Live Smart.

Tips

Print:Magazine

In BranchSignage &

Digital

Web:Website &

Digital

EXECUTIONThe Loan Sale: July to August

Print:Magazine

Print:Newspaper

Inserts

In House:Banner

Mail:Direct Mail

EXECUTIONThe Change: September to December

In House:Banner

In House:Door Sticker

TV:Regular

TV:Holidays

EXECUTIONThe Others: May to Current

Student Enrollment:In House Banner

Charter Expansion:Bank Smart

Financial Ed.:Event Digital

Debit Card Promo:Swipe And Score

EXECUTIONThe Events: May to Current

Food Trucks Trucks And Tunes

Student Enrollment County Carnival

Wondertorium Multi Arts Center

Soccer Event Scholarship Winner

Blood Drive Christmas Gifts

Perkins Parade Arts Festival

Stillwater Chamber After Hours

DATAMeeting (and Exceeding) Our Goals

Media Impressions And Spend

Radio $14,500 100,000+ Per MonthTV $16,200 100,000+ Per MonthPrint $6,000 15,000+ Per MonthEmail $745 44% Open RateDigital $1,000 32,000+ Per MonthDirect Mail $6,000 12,000 MailersEvents $7,000 2,000 Direct Total

Total $51,445 1.8 Million+ Impressions

Direct Consumer Loan GrowthMay 14 - $833,000 May 15 - $637,000 = $196,000June 14 - $850,000 June 15 - $907,000 = $57,000 July 14 - $995,000 July 15 - $1,215,000 = $220,000Aug 14 – $672,000 Aug 15 - $1,602,000 = $930,000Sept 14 - $759,000 Sept 15 - $1,199,000 = $440,000Oct 14 - $580,000 Oct 15 - $805,000 = $225,000Nov 14 - $650,000 Nov 15 - $1,100,000 = $450,000Dec 14 - $607,000 Dec 15 - $1,170,000 = $563,000

$2,885,000 In 7 Months

New Accounts

May To Dec 2014 – 971

May To Dec 2015 – 113615% Increase

Swipe And Score Promotion

Sept To Oct 2014 – 209,582

Sept To Oct 2015 – 224,60915,027 More Swipes

7% Increase

LOOKING FORWARDThe Future of Plan Smart. Live Smart.

- Partnerships with local schools (Be Smart.)- Partnerships with Orange Tech at OSU (Stay Smart.)- Football games (Play Smart.)- Arts Festival in Stillwater - Family Day at Postal Plaza Art Gallery

Questions?

Jeremy DaggsUniversity & Community Federal Credit Union

Sarah BacehowskiMills Marketing

SarahB@MillsMarketing.com@MillsMarketing1

mailto:SarahB@MillsMarketing.com

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