the pez factory
DESCRIPTION
A field trip to the Pez FactoryTRANSCRIPT
A field trip on advertising
Instructions
1. This field trip contains both sound and the fade effect.
2. Whenever you see a sound icon, click it to hear information.
3. Whenever you see a box with a category on it, click it and it will fade to give you information.
The Main Lobby
Correct
Incorrect
Incorrect
Facts and figures
Plain Folks
Bribery
The PEZ Wall
Identification
History (1920s-1960s)
History (1970s-2000s)
Giant Dispenser
Incorrect
Incorrect
Correct
Card Stacking
Bandwagon
Neither
PEZ Machines
Produces half a million candy tablets per day!
Over 1 billion PEZ are consumed annually.
PEZ Flavors
CherryChocolateColaGrapeLemonOrangePeppermintRaspberryStrawberryRaspberry-LemonStrawberry-VanillaSour WatermelonSour Green AppleSour Blue RaspberrySour PineappleSugar free LemonSugar free OrangeSugar free StrawberryChlorophyll Mint Coffee Flower Lime Menthol/Eucalyptus Yogurt
Advertisements
Incorrect
Correct
Incorrect
Comedy
Sex Appeal
Bribery
Advertisements
Correct
Correct
Incorrect
Testimonial
Bandwagon
Simple Solutions
Advertisements
Correct
Incorrect
Correct
Testimonial
Bandwagon
Snob Appeal
PEZ Vending Machines
PEZ Dispensers
Review
500,000How many PEZ tablets are made each day?
Bandwagon and testimonialWhich techniques did the
children’s advertisements use?
Cigarette smokingWhat was PEZ considered
an alternative for? Chocolate
What new PEZ flavor was introduced in 2008?
Facts and figuresWhat advertising technique
is used in the main lobby? Testimonial, snob appeal
What advertising techniques did the German PEZ ad use?
Works Used In Addition
1. http://www.pez.com/history/