THE PERFECT STORM

Women in Leading digital transformation - München 2016 xiaoqun clever

WHAT IS HAPPENING

ExperienceequalsRelevance

Source: kpcb Internet Trend 2015

Collaborative

EconomySource: kpcb Internet Trend 2015

Source: kpcb Internet Trend 2015

Humanising

Personalization

RIDING ON TECH WAVE

Healthcare crowdfunding platform Watsi grabs $1.2M from Tencent and more

Bitcoin might fail but the blockchain is here to stay - the internet of value

Look into my Eyes:  Iris-Scanning Smartphone Unlock

Virtual Drift: Real Driving Experience in Virtual Reality

Is the IPFS (InterPlanetary File System) going to re-architect the Internet?

Tesla Model S: Owners Hack their Cars

China’s First “Cloud Hospital”: Alibaba with Xi’an International Medical Investment

Is Uber going to disrupt the entire on demand economy?

Facebook vs. Twitter vs. Snapchat: who will win the News Wars?

Quantitative Trading for everybody?

THE NEW KIDS ON THE BLOCK

• Any product owned can be converted to resource

• Any resource can be shared

• Any shared resource can be provided as a service to increase the utilization

• Aggregators/platform of services becoming billionaire, cutting the line between product suppliers and consumers

• It’s not a product game anymore, it’s about product+ service + ecosystem

PLATFORM ECONOMY

WHY IS IT SO HARD

Paradigm Shift!

1 : N mass consumption !Analog World !

Digital Customer Priorities!Let me Choose and Decide!

Transform!!

1 : 1 customer relation!Digital World ! I want to Share

and Connect!Know Me Anywhere!

THE NEW NORMAL

THE NEW GAME

▪Valuations – among the pockets of over- and undervaluations,

only very few companies will win – those that do – can win big

▪ Platforms – Race is won by those that build platforms & drive

free cash flow over long-term (a decade or more)

▪ Free Cash Flow – value of business, over time, is the present

value of its future cash flows

EXAMPLE - THE NETFLIX STORY – 100+ MIO

TOP 10 ROW – OPTIMIZED BOTH FOR ACCURACY &

HIGHLY TAILORED GENRE – 3 LAYERS OF

PERSONALIZATION IS AWARENESS

THE ENGINE BEHIND

▪ track when you pause, rewind, or fast forward

▪ track when you pause and leave the content (and if ever come back)

▪ track what day, what time, where and on what device you watch

▪ track what you browser and scroll, how long you stay on a page

▪ record your mouse over▪ analyze screenshots of scenery▪ add external data source such as social

media, box performance etc▪ take into account context, title popularity,

interest, evidence, novelty, diversity and freshness

▪ 3 mio search per day ▪ 4 billion rating per day▪ 37 mio hours streaming per day▪ 9 billion events/data points of user

behaviour raw data per day▪ 800+ in-house developers▪ 300+ directly working on reco engine▪ 150 mio $ per year on reco engine▪ 40+ professionals do hand-tagging▪ 1 hour to deploy newly developed code into

production▪ 100 new services are deployed per day▪ 1000+ devices are supported▪ 25.000+ Amazon EC2 instances with auto

scaling

Data beatsOpnions

Source: kpcb Internet Trend 2015

• Personalisation is the new bar

• Customer Experience will directly impact financial results

• Who leads matters more

• Culture is a critical path to business success

• Traditional companies stand up to disruptors

• Loyalty programs focus on participation

• Analytics becomes a key competitive weapon

• Privacy is moving from niche to value proposition

• Operations become the nucleus of value

KEY SUCCESS FACTORS

Source: Forrester´s top 10 predications for business in 2016

Dimension Traditional Industry Digital Natives

Funding Weak High to extrem

Resource allocation short-term project basedfull throttle from day one - success or

failure

Approach to timing make money ASAPgrow, conquer, secure mkt pos and

then monetize

Scalability structurally limited designed and built to scale

Customer Relations insufficient sets new standards

Agility barely exist MVP

Hierarchy/Org Chart complex & overlapping flat networking style

Attitude towards risk & failurelittle incentive to try & no tolerance for

failureno risk no fun

Sense of competition blinded by own success win versus the rest of the world

Production constrains heavily regulated nothing to care about

CRITICAL LEVERS FOR TRANSFORMATION

WHAT YOU NEED TO WATCH

• What counts in a mesh era is not physical PoS or online traffic anymore?

• Who controls the touch points to your customers today? and tomorrow?

• What do you do to exceed your customers’ expectation?

• How relevant are you today to a 15 years old?

• Who are your ecosystem of choice?

• How well are you helping your ecosystem to grow?

1. WHO OWNS YOUR CUSTOMERS?

• How fast can your organisation learn?

• How fast can your product or services adapt to changes?

• How much does it cost you to scale?

• Does everybody has the same understanding of the threats, opportunities and direction to move?

• Does your management team have the courage of consistently cannibalise your own core businesses?

• What do you do to attract the right talent?

• How fast can you allocate resources to accelerate?

2. HOW FAST ARE YOU?

• It’s not about internet+ - it’s about building your growth engine for the future

• It’s not only diversifying - it’s about riding on the global vectors

• It’s not just securing revenue - it’s about building monopoly position step by step

• It’s not just about data - it’s about replace hierarchy, title and ego in product decisions

• It’s not just about technology - it’s about your capability to experiment, fail often, fail cheap and to scale fast

• It’s not an one off effort - it’s a never ending journey of learning

3. TYPICAL TRAPS

4. FOOD FOR THOUGHTS

• View the 24h a day from an end user pov;

• view the services from human needs and family life cycle pov;

• Focus & simplify - what do you NOT do?

• Take care of the old - ageing population services

• Take care of the young - millennials education

WHAT DOES IT MEAN FOR

WOMEN

THE PERFECT ERA FOR WOMEN IN LEADERSHIP

▪ People first – it’s all about leading your people to learn, to create and to change

▪ Liquid workforce - you need to harness the right technology to enable an adaptable, change-ready and responsive workforce

▪ Portfolio career – push towards freelance is reshaping the workforce - how, when and where to work

▪ Leadership style - only empowering, connecting and nurturing works in such dynamic environment

Women in leading digital transformation- münchen 2016 xiaoqun clever

THANK YOU