the perfect match: ecommerce & social media
Post on 13-Sep-2014
3.089 views
DESCRIPTION
The Perfect Match: E-commerce & Social MediaPresented by Shashi Bellamkonda, Network Solutionswww.networksolutions.com - www.shashi.nameDid you know that 69% of consumers that purchase mostly online also visit social networking sites? Consumers are informed AND social these days. Listen as Shashi Bellamkonda, Social Media Swami of Network Solutions gives you the inside scoop on blending social media sites with your e-commerce business. What social media sites should you be paying attention to? Learn the right way – and best sites - to interact with consumers to grow your e-commerce business!TRANSCRIPT
1
The Perfect Match: Ecommerce & Social Media
Internet Merchants Association Conference Las Vegas 2010
2
The Perfect Match: Ecommerce & Social Media
Social Commerce – Taking your Ecommerce business social
3
Domains• Find-a-domain
services− Certified Offer− Backorder− Premium Domains
• Domain Web Forwarding
• Private Registration
Domains• Find-a-domain
services− Certified Offer− Backorder− Premium Domains
• Domain Web Forwarding
• Private Registration
Communication• Business E-mail• Secure E-mail
Sell Online • E-commerce website
packages• E-commerce Tools
Merchant Account• Do It For Me E-
Commerce Website Design Service
Marketing • Search Engine
Optimization• Pay Per Click
Advertising• Optimized Press
Releases• Directory Services:
Monster Marketplace & ThinkLocal
• Enhanced Business Listings
• Link Building• Content Creation
Marketing • Search Engine
Optimization• Pay Per Click
Advertising• Optimized Press
Releases• Directory Services:
Monster Marketplace & ThinkLocal
• Enhanced Business Listings
• Link Building• Content Creation
Security• SSL Certificate• PC Security
Websites• Website Hosting• Statistics and Website
tools• Professional Website
Design Services• Professional Logo
Design Services• Mobile Websites
Network Solutions
PR Measurement SummitJune 20093
• We service over 3 million SMB customers and manage 7.5 million domain names.
4
What Skeptics Say About Social Media ?
No way to measure? Is there any ROI?
All these will pass
They are not mainstream, nobody pays attention to them
We cannot not control the message, lack of consistency, danger of going haywire
You can only promote the company or products
Multiple stake holder approval of the message
Tools are expensive
Photo Credit : http://www.flickr.com/photos/jonnygoldstein/2546693421/
5
Community Media audience is growing
• Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users.
• With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)
• LinkedIn Now 60 Million Strong
• Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
• http://www.gartner.com/it/page.jsp?id=1293114 • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
6
“69% percent of consumers who buy mostly online visit social networking sites”
– IBM e-Commerce Survey 2009
7
See the full study at http://www.GrowSmartBusiness.com
8
25% Small Business use social media presence – Doubled since last year
• Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
9
Once you have a web presence your business is global
• Web searches for a local business• Searches on Maps
10
Mobile strategy
The world has 1.4 Billion Tvs
2.5 billion cell phones
When people shop they don’t take their PC along
Customers see desperate need to compare prices
Buyers their social network for advice
11
3 C’s of Social Commerce
Connections
Conversations
Conversions
12
Case Studies
13
Network Solutions Ecommerce customer - Having a business & taking care of a baby
17thandRiggs.com : •First order came from a Twitter conversation,•SSL certs & seals for credibility
14
Case Study:Independent Sci-Film Browncoats: Redemption
15
Background:Independent Sci-Film for Charity
16
• Goal Sell 32,000 DVD units – proceeds go to charity
• Built a community of supporters
• Give them good content
• Get them involved
• Transfer ownership to community
• Share the success
17
Ready to jump on the Social Media Bandwagon ?
Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/
18
19
Reasons why
Free (requires time commitment)
Flexible options
Help Your Search Engine Rankings
Traffic to your website / business
Good Word of mouth
Leads
2020
Business Objectives
Connect with customers
Get ideas, trends, buzz
Find peers and network
Easy distribution of content
Greater reach
New Clients
21
Become an expert yourself
• You have to learn the tools• Spend your own time• Find other enthusiasts/partners in crime• Invest time in attending offline events
22
3 step process
Integrate Social media into your marketing campaign
Make your existing marketing collateral social
Engage with your existing customers
23
Make your email social
Consolidate all your contact lists
Tweet news about your email offers
Make your email available online
Tip : Add your social media links to your email signatures
24
Add your social media channels to your website
Encourage visitors to join your social media
properties
25
Make your product pages shareable
Share options on product pages
Add
Tip : Encourage your customers to review your products. Offer them a coupon post sale.
26
Share your happy moments
27
Use Google Alerts as a business intelligence tool
• Get alerted to conversations about your product
•Trends and competitionTip : Use Google alerts to get content ideas
28
Social Business Intelligence Tools
Radian 6 http://www.radian6.com/
Backtype.com http://www.backtype.com/
Alterian SM2 http://www.alterian-social-media.com/
Tip: Recommended blog - http://kdpaine.blogs.com/
29
Build your profile in sites like Linkedin
Links to your website and appear in searches
for LinkedIn users
Tip : Ask for recommendations to include you in Service provider directory
30
Document sharing Sites
Tip : Add a custom offer for each channel
and monitor traffic from these sites
Docstoc – http://www.docstoc.com
Slide Share – http://www.Slideshare.net
Scribd - http://www.Scribd.com
31
Websites and BlogsCall to Action to
visit the company website
Blog has a call to action
about the bloggers
Business – i.e Ordering
prints
32
Engage with blog visitors
Talk to your audience whoread your content
Comments
Reviews
Newsletters
Tip : Look for other blogs where you can be a guest poster and get links to your
blog/business
33
Business Info here – Your conversations will lead
your connections to your page
Tip : Consider having a separate account for your products and tweet a special offers and blog feeds
34
Twitter has made Dell $2 million in 2009
•http://venturebeat.com/2008/12/15/twitter-has-made-dell-1-million-in-revenue/
35
If chips can have their own page so can you!
Tip : A Facebook page is different from your personal profile. You can create
multiple Facebook pages
36
•Add a newsletter sign up widget•Give special Facebook offers•Ask for feedback•Ask website visitors to become your Facebook fan• Encourage customers to join the Facebook page
37
Videos : Tell your Story
Kodak Zi8 HD Pocket Video Camera
Tip : Create a How to video, talk about your community
38
Podcasts & Your Own Radio Shows
Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/
Tip : Interview your users, promote their business
39
Story telling with photos - Flickr
Tip : Make your story interesting with pictures . Flickr cannot be used for commerce
40
Document sharing Sites
Docstoc – http://www.docstoc.com
Slide Share – http://www.Slideshare.net
Scribd - http://www.Scribd.com
Tip : Track visitors from these sites. Add custom offers to these documents
41
Community Building strategy
Survey your customersSurveymonkey
Twitpoll
You can build your own customer community Ning.com
Groupsites.com
42
Review Sites
Tips : Claim your profile , thank reviewers and answer any negative comments with grace
43
Social Customer Service
44
Social Media press release
Tips : Use other free releases
45
Social bookmarking
Delicious
Stumbleupon
Bizsugar
Amplify
Bx.Businessweek.com
Tips : Use browser bookmarklets to make it efficient
46
Social Aggregators
FriendFeed
Google Buzz
Tips : Power of the Google profile – complete profile , add links and use sidewiki
47
You can do cool things like widgets
http://flickr.com/photos/geoliv/3038217361/in/set-72157609295681854/
Tips : Test with free sites like Widgetbox, Clearspring.com
48
Your Social Media Plan
•Setup Alerts •Join and setup profiles in 3 social networks •15-20 minutes a day tracing the alerts and responding •Choose 3 blogs on your field to read and comment•Converse, don’t sell•Answer questions and become an expert in your niche on LinkedIn•2 hours a week - Learn and write about the products you promote•Measure your efforts
o How many times were you mentionedo How many people read your postso Inbounds linkso Are your customers evangelizing
•Attend one local event a month•Ask for help from the community if you need it
49
Future trends
•Location based searcho Example : Realtime results for "indian food"
near:"dc" within:15mi
•Geo taggingo Foursquare, Google latitude
•Mobile social networking•Niche Social networks
50
Blogs to Follow
Small Business Trends http://www.smallbiztrends.com
Get Elastic http://www.getelastic.com/
SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com
GrowSmartBusiness http://www.growsmartbusiness.com
This presentation will be on http://blog.networksolutions.com tomorrow
51
Follow us on Twitter
@netsolcares
@nsoffers ( Coupons and Offers )
@WgBiz
@GrowSmartBiz
Special Offers for you at http://www.networksolutions.comFree Setup and 10% off for nsCommerce Starter: Coupon: COMMERCE10 Get a new domain name for $9.99 using coupon : WOWDOMAINS
52
Questions ?
• Shashi Bellamkonda [email protected]• Twitter: @shashib• Small Business Success Index : http://www.GrowSmartBusiness.com• Network Solutions Blog : http://blog.networksolutions.com• Web Community Network : http://www.LinkTogether.com• Small Business Network : http://www.MySolutionSpot.com• Women Entrepreneurs : http://www.WomenGrowBusiness.com
•Other Media:o Technology & Social Media: http://www.shashi.nameo Digital Thoughts: http://readythoughts.blogspot.como Restaurant Reviews: http://www.carryoncurry.como Examiner Column : http://bit.ly/dcexaminer
Tech Cocktail Column: http://bit.ly/shashitechcocktailWhat I am reading: http://shashib.amplify.com