4 Golden Rules of Communication

Kathleen Holmlund and Melitta Campbell – Communicating with Impact

The Perfect Introduction Formula

Step one – write your first paragraph last You’ve probably heard this tip before and it’s well known for a reason – it works! Your introduction should tell the reader what they can look forward to, so in making your first paragraph the last thing you write you can be sure that it will clearly express what gems are to follow. Having the rest of your message complete, you can also be sure that your introduction sets an appropriate tone and provides the right context.

Kathleen Holmlund and Melitta Campbell – Communicating with Impact – Impact Hub, Geneva

The Perfect Introduction Formula

Step two – start with what they know Many people make the mistake of starting their message with something completely new or surprising to the audience. But the key to engaging people and hooking them in is to start with something they already know and agree with. Make your first sentence something that will have them nodding along in agreement and they will keep on reading. Step three – speak directly to your audience Include words such as ‘you’, ‘your’ or ‘yourself’ in your opening paragraph to make your communications feel personal and engaging. Don’t forget you are always writing for a real person, no matter what media you have chosen for your message.

Kathleen Holmlund and Melitta Campbell – Communicating with Impact – Impact Hub, Geneva

The Perfect Introduction Formula

Step four – end with what’s new or changed So you’ve started with what they know, or think they know, about your subject – now it’s time to challenge that. Briefly introduce what’s new, changed or different about your subject to get your audience thinking and eager to read or listen on to know more! Step five – don’t include more than you need to! Keep your introduction short and sweet, avoid the temptation to put in too much information. Aim for your introduction to be one or two short sentences long; three max!

Kathleen Holmlund and Melitta Campbell – Communicating with Impact – Impact Hub, Geneva

What to do next

Join the ‘Communicating with Impact’ workshop where you will learn:

•  Why and how to target your communications

•  How to avoid common pitfalls

•  To be fluent in the principles of good communication

•  How to plan and produce effective messages and content

•  How to present your messages for best results

•  To be inspired to take your communication skills to the next level …and beyond!

Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact

Detailed Outline – Communicating with Impact

Golden Rules •  Clear purpose •  Know your audience •  Keep it short and simple •  Think it through (plan) Knowing and Expressing your Purpose •  Define clearly who you are •  Where your passion lies •  What you do •  Why you do what you do •  What is your ultimate purpose Understanding and Speaking to your Audience •  Identify your audiences: their needs and behaviour •  Determine messaging for different audiences •  Select appropriate media and platforms to communicate

Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact

...and there’s more! >

Detailed Outline – Communicating with Impact

Being Clear and Consistent •  Learn to use the inverted pyramid technique used by journalists •  Focused messaging for the target audience •  Insider tips on composing great content for web •  Incorporating calls to action Perfect Planning, Strategy and Execution •  Campaign design and timeline •  Setting clear and measurable goals •  Creating content (text, mailing, images, video, PowerPoint, etc) •  Selecting delivery platforms (website, social media, events, etc) •  Measuring impact Bonus – Tips and Resources from the experts •  Creating a content calendar for your website and social media •  How to set up your website •  How to write a creative brief for designers and website developers •  Resources for developing killer content for blogs, videos, images

Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact

35+ years of experience and passion

Design & Communication

Marketing and Public Relations

Internal Communications

Success Coach for female entrepreneurs

Public speaking

https://ch.linkedin.com/in/melitta

Digital/Social Media Strategy

Media Relations & TV Production

Crowdfunding communication

Communication training

Event planning & communication

https://ch.linkedin.com/in/kathleenholmlund

Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact