the perfect audience member (1)
TRANSCRIPT
The Perfect Audience Member
By Maria Araba
My perfect audience member would have to be in the mix of the LEADING EDGE Tribe, the URBAN Tribe and the ASPIRANTS Tribe.
What’s their music type? This audience member listens to an
interesting variety of music genres but their preferences are f the likes of artists like Rihanna, Drake, Logik, Stormzy etc. But they also enjoy festivals as listen to people like Bastille, Chase & Status and many others alike.
What do they like to watch? They enjoy watching more movies than TV Shows
such as thrilling dramas and action films. Some examples include The Girl with the Dragon Tattoo(2011), The Matrix(1999), Mad Max: Fury Road(2015). But the shows that they are interested in are How to Get Away with Murder(2014) and The Five(2016).
Why are they a Mix? New Casuals are football mad lads with a love of underground
club music and understated fashion – but will move to the next thing once it becomes predictable…
Scenesters - Replacing the recently demoted Hipsters. The scenesters encapsulate everything that Hipsterdom has failed to in recent years. Setting themselves apart by creating new trends by co-opting fashion and music from across the Tribal map and blending it with their own individual attitudes. Ever difficult to pin down, they move at lightning speed through youth culture – moving onto what’s ‘next’ before it has a chance to become ‘now’.
Stylers hold strong on the UK Tribes map Still representing status and style, it’s about partying, looking good and staying ahead of cool. Innately cool and stylish, the rising influence of Urban fashion and music have made them a hugely aspirational Tribe for youth today. As luxe sportswear and Urban high fashion has hit the Aspirants, more young people than ever before are looking like a Styler and aspiring to their luxury lifestyle.
By giving my audience member a mix of these three tribes, they will be interested in a variety of things in music, film, art and many more. I would want my audience member to be well-rounded member so that their thoughts on topics are not just centred around a specific opinion.