Document Title Goes Here 1PepsiCo Confidential

Stage II: Guidelines &

Content

Overview

Details of the contest: The contest has 3 Stages:-• Stage One:- The Mobile game application (Completed)• Stage Two:- The Story Board• Stage Three:- The Grand Finale!

• The winners will be The PepsiCo Apprentices for a day and

• Will win cool prizes as well!

• See next slides for details on Stage Two

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Stage Two• In this phase you will be introduced to 3 PepsiCo Employee Value

Proposition (EVP) Pillars along with details on these pillars:– Pillar 1 – Performance with purpose– Pillar 2 – Together we win– Pillar 3 – Real World Leadership

• You can chose any one pillar

• You are then expected to build a short story board around the chosen pillar that creatively portrays the pillar to any external viewer (the winning storyboards will be created into a PepsiCo video)

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Stage Two Continued…

• Few examples of what story boards can look like will also be provided

• However please do not restrict yourself to the idea/format provided as examples- please use your creativity to represent the story.

• The story has to be submitted in a PPT format only

• Two strategic slides : Defining target audience & method of taking the final video to them (how will we reach the target audience with the story developed on the pillar(e.g., YouTube launch, Facebook launch etc.))

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Stage 2 Continued…• The PPT should have maximum 12 slides (including the target

audience(1 slide) and reach methodology(1slide)) and excluding introduction and thank you slides – which will be 2 slides.

• This phase will be open starting December 24th, 2014 and will close on January 7th, 2015 (23:59:59 hrs)

• The next few slides have the content on the three pillars of EVP

• Please note, the storyboard should be built on ONE pillar of EVP only and should clearly capture the essence of that pillar as defined in the next slides

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Employer Value Proposition

3 Pillars: Pick One of These for Your Submission

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1. Performance with Purpose

2. Together we

Win

3. Real World Leadership

3 Pillars of EVP @ PepsiCo

Pick One of These Three for Your Submission

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1. Performance with Purpose(PWP)

Description:

Sub-themes:

PepsiCo’s focus on high performance is driven by our shared pride in delivering some of the world’s coolest, most best loved brands, and commitment to social and environmental sustainability.

Drive for results, Powerful brands, Sustainability (Environmental / Human)

Reasons to believe:Sustained business performance and growth17 billion dollar brandsSignificant steps taken to reduce fat / sugar / salt Increasing focus on healthy, nutritious products (e.g. Quaker)Responsible marketing and advertisingTransparent labellingPromotion of physical activity / healthy lifestylesSignificant progress made in reducing environmental impact Inclusion in Dow Jones Sustainability Index

Click here for reading details on PWP: http://www.pepsicoindia.co.in/purpose.html, http://www.pepsicojobs.com/why-work-at-pepsico

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2. Real-World/Hands-On Leadership

Description:

Sub-themes:

PepsiCo believes that real world experience provides the most effective school for leadership, which means we recognize the benefit of early responsibility, stretch challenges, cross-functional moves, entrepreneurial flair and the opportunity to learn from the best in the business.

Entrepreneurialism, Learning from experience, Stretch challenges

Reasons to believe:

Reputation for excellent leaders (academy/finishing school)

Leadership development programs

80%+ of executive talent recruited from within

Track record of CEO alumni

The iconic status of Indra

New Manager Quality Performance Index

Click here for reading examples on Real World Leadership: http://www.pepsicojobs.com/why-work-at-pepsico

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3. Together We WinDescription:

Sub-themes:

PepsiCo offers an open and inclusive working environment where the unique qualities and perspectives that every individual brings to the workplace are recognized and valued for the contribution they make to our shared success.

Commitment to diversity and inclusion, truth and candor, respect, winning together

Reasons to believe:

Strong employee confirmation of commitment to diversity and inclusion and respecting others / winning together

PepsiCo’s global diversity

Numerous citations for positive diversity employment practices

Click here for reading examples on Together We Win: http://www.pepsicojobs.com/why-work-at-pepsico

Next Steps• Please create the storyboard on the pillar of your choice

• Email to us on pepsico.apprentice@pepsico.com

• Latest by the 7th of January, 2015

• For any queries you can write to us at pepsico.apprentice@pepsico.com

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Thank You

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