the peak of the pyramid
DESCRIPTION
Presentation given at #140confMTLAll presentations can be found at: http://new.livestream.com/140MTL/ConfTRANSCRIPT
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the pyramidunlock the mysteries
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marketing history 101
1900-1960
1960-1965
1965-1985
1985-1999
1890-1900
What’s next?
2000-???
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maslow
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maslow
Physiological
Safety
Love/Belongin
g
Esteem
Self-actualizat
ion
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maslow
Physiological
Safety
Love/Belongin
g
Esteem
Self-actualizat
ion
![Page 7: The Peak of the Pyramid](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c6038b4c905452e8b54c4/html5/thumbnails/7.jpg)
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maslow
Physiological
Safety
Love/Belongin
g
Esteem
Self-actualizat
ion
![Page 10: The Peak of the Pyramid](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c6038b4c905452e8b54c4/html5/thumbnails/10.jpg)
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maslow
Physiological
Safety
Love/Belongin
g
Esteem
Self-actualizat
ion
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the peak of the pyramid advocacy can’t be built on the lower rungs of the
pyramid repeat behaviour comes from a positive emotion:
love belonging esteem
affecting multiple “motivational needs” across the brand creates advocacy
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Judith SamuelsDirector of MarketingThe Fairmont Royal York
@chieflemonhead