“the pathway toward a more sustainable future presents

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“The pathway toward a more sustainable future presents vast opportunities in a range of business segments as global challenges become the key strategic drivers for companies over the next decade.” Executive Summary, Vision 2050 World Business Council for Sustainable Development

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Page 1: “The pathway toward a more sustainable future presents

“The pathway toward a more sustainable future presents vast opportunities in a range of business segments as global challenges become the key strategic drivers for companies over the next

decade.”

Executive Summary, Vision 2050World Business Council for Sustainable Development

Page 2: “The pathway toward a more sustainable future presents
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Companies adopting sustainability business practices
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Sustainability in the

marketplace

William R. GodfreyPresident

ENVIRONIC FOUNDATION INTERNATIONALGlen Allen, Virginia, USA

Presented January 12, 2012Accounting and Finance Leadership

Forum Richmond, VA

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ENVIRONIC FOUNDATION INTERNATIONAL

© ENVIRONIC FOUNDATION INTERNATIONAL All Rights Reserved.

EDUCATION

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Population Pressure

2100AD10.5 Billion

1AD

1000AD

2000AD

6.8 Billion

9.0 Billion

2050AD

Population Reference Bureau; and United Nations, World Population Projections to 2100 (1998)

POPULATION

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"Out of every 100 persons added to the population in the coming decade,

97 will live in developing countries." Hania Zlotnik, 2005

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Shift in population is signified by change in size of country. (Americas shrink as compared with India and China.)
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Business impact of population growth Growth is in Emerging Countries:

Increased market segmentationLower per-unit profit marginsDemand for less expensive marketing and deliveryProduction power is overseas

U.S. Opportunities will be in Innovation:Marketing & Business DevelopmentProduct Design and ManagementTechnology

Energy SecurityFood SecurityWater Security

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ENERGY

“Earth at Night”

C. Mayhew & R. Simmon, www.nasa.gov

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ENERGY

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CLIMATE

Wikipedia Commons, IPCC, Robert Rohde

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Warming temperatures reduce productivity
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Hampton Roads inundation estimates

under different sea level rise scenarios

From Titus and Wang (2008), EPA.

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BIODIVERSITY

Adapted from R. Costanza et al., "The Value of the World’s Ecosystem Services

and Natural Capital"

Updated "The Value of the World’s Ecosystem Services and Natural Capital" calculation with 2009 GDP # and adjusted

Ecosystem value (assumed a 25% deterioration in value)

1997

Ecosystem Services (USD Trillion)

GLOB A L GD P , $ 58EC OSYST EM

SER VIC ES, $ 25

GLOBAL GNP, $ 18

ECOSYSTEM SERVICES,

$ 33

1997 2009 est.

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Components of U.S. Debt (public & private) as a fraction of GDP

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Global Debt

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Black code indicates excessive national debt
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Innovation on a massive scale will be required in all sectors

of the economy.

ENVIRONIC FOUNDATION INTERNATIONAL

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How are businesses responding?

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Interface, Inc.

Founded in 1973World’s leading producer of soft-surfaced modular floor coverings Sales of $1 billion+ in 110 countriesNamed by Fortune as one of the “Most Admired Companies in America” and the “100 Best Companies to Work For.” List on Dow Jones Sustainability Index and SB20: World's Top Sustainable Stocks (2008)

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Interface Results

Invented and patented new machines, materials and manufacturing processesIncreased sales by 66%, doubled earnings, and raised profit marginsCut fossil fuels consumption by 60%Cut greenhouse emissions by 82%Cut water use by 75%Cut waste by 66%Goal: Eliminate any negative impact on the environment by 2020

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Are they being successful?

Dow Jones Sustainability Index / www.cnnmoney.com

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New emerging markets

New products & services

New technologies

New jobs

Opportunities

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ENVIRONIC FOUNDATION INTERNATIONAL

© ENVIRONIC FOUNDATION INTERNATIONAL All Rights Reserved.

EDUCATION

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VCU School of Business Foundation Center for Corporate

Education

Certificate in SustainabilityCourse Directors:Dr. Van R. Wood

Mr. William R. GodfreyRobert M. Clarkson

ENVIRONIC FOUNDATION INTERNATIONAL

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Thank You.

ENVIRONIC FOUNDATION INTERNATIONAL