the patch social media & digital innovation updates, november 2014. when mobile money meets...
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Politics has always been a source of innovation in digital and social media, and with the Hong-Kong protests, it's verified again. Maybe more than just "a new thing", the Umbrella Movement shows how messaging apps are the future of social media. They're faster, they're both one-to-one, one-to-many, many-to-many, they're light, they're mobile-only... And they allow anyone to connect and interact without caring about "organic reach" or "zero inbox". Other companies such as WeChat and LINE are taking huge leaps into m-commerce, even scaring a giant like Alibaba in China. Anyway, we'll discuss this topic in a future newsletter ; ) Mobile money is the second big trend we can see emerging from our monthly observation of the digital world. Twitter has now several companies using it to send money through tweets. French bank BPCE makes it as easy as 140 characters to send over money, provided you have your bank account linked to your Twitter of course. Facebook is not lagging very far, as it has discretely hired Paypal's ex-President to lead its messaging service (yes, the one that made a standalone app... now it makes sense, doesn't it?). And if you had a doubt, a Stanford student just discovered a hidden money transfer feature within Facebook messenger's code. Add to this Apple Pay, Paypal accepting bitcoins, and you have a big, still a bit messy picture, of how tech giants are rushing to be the first one allowing m-commerce with as little friction as possible. A recommendation? Well, from our point of view, you should: Monitor how the field is moving. All major players are involved, more or less stealthily. Just grab some popcorn and watch the match, when a winner will emerge, then can you move more confidently. Play and hack with mobile money. Hackathons, or just attending events on the topic, are a good way to see who is toying with mobile money and m-commerce. Prototypes are ugly, but they're the starting point. Think of your own assets (brand, community), and how you could plug monetization on top of that. An online, integrated payment solution is huge, but you still need people to use it, so building and taking part into the conversation(s) is still up to date. We've also included a bit more of digital innovation this month, to show how big companies, startups are moving into the field. Because YES, our second line of business in innovation is growing fast too : )TRANSCRIPT
- 1. THE PATCH Social Media and Digital Innovation Updates. November 2014.HK Protests Chat Activism. Social Money Transfers.Hyperlocal Ads. NotInMyName Campaign.Dove Self-Esteem Weekend. Coca Cola Accelerator.Hitachi Digital x Social Innovation. Digitizing Humanitarian Aid.Read on as Agence Tesla gives you the scoopon the past months social media and innovation buzz!
2. HK Protests: Chat ActivismForget Facebook and Twitter, Chat Apps are where movements are bornSocial media a keycomponent of UmbrellaMovement that began inAugust 2014.As activists prepare forsocial network lockdowns,they turn to chat apps torally supporters.Here are three apps thatmade a difference in HK thissummer.Whatsapp:Group chat function highly useful indisseminating key information. Easy toexit groups and delete message logs ifcaptured by police.Telegram Messenger:Similar to Whatsapp but with encryptionto prevent spying by Chinese authorities.Permanent message deletion handyduring police apprehension.FireChat:No WiFi or carrier connection needed to sendmessages within a 70m radius. Useful whenlarge crowds lag cell connection. Encryptionfunction still in development. 3. Facebook: Hyper-local AdsAdvertise within a one-mile radiusFacebook launchesLocal Awareness AdsPhysical stores and businesses cantarget ads to anyone who lives/ wasrecently within a chosen distance oftheir store.Data gathered from IP addressesand real-time location from NearbyFriends and Messenger AppLook out for this ad options release in Singapore incoming months. You can even add aGet Directions button to your ad.Youre literally steps away from driving physical sales! 4. Facebook: Money TransferSend money over social media?This feature has been in the works forawhile via the PayPal app and KotakMahindra BankIncidentally Facebook recently hiredPayPals ex-President to manage itsmessaging serviceAnd a Stanford Computer Science studentstumbled upon a money transfer featurehidden in FB messengers source codeKeep an eye out for an announcement soon totake this feature public! Considering FBs ampedup e-commerce efforts with the Buy Button andcredit card storage functions, this isnt a surprise. 5. Twitter: Tweeting Money@transfermoney via TweetsYet another social media platformenhances its money transfer capabilitiesTwitter teams up with French bank,Groupe BPCEA simple tweet allows you to sendmoney across to another personregardless of their bank detailsGet ready to see more financial institutionsdevelop social media banking services! 6. Campaigns: #NotInMyNameMuslims against ISISLondon-based group Active ChangeFoundation decided to voice outagainst ISIS kidnapping and killingsYouTube videos encouraging others totweet why IS does not represent them#NotInMyName and videos went viral,but also spawned parody movement#MuslimApologies Social media is no doubt a platform fordebate and change. But viral campaignsmust be ready to engage with equally viralbacklash or parody responses. 7. Campaigns: Self-Esteem WeekendDove encourages self-esteem via SnapchatDove launches 5th Annual Self-EsteemWeekend early OctoberSnapchat is one of its platforms thisyear and used it to engage knee-deep inthe conversation on self-imageGirls are encouraged to send snaps sharingtheir insecurities, and Dove self-esteemambassadors will respond with snaps inreal- timeDont be afraid to get pers onal with your followers onaccounts like Snapchat! Might seem daunting at first,but creating a sense of brand intimacy among loyalfans can pay off in the long run. 8. Digital Innovation: Coca ColaStartupifying the Happiness BrandProblem:As popular as Coke may be worldwide, it needs to constantly innovateto stay on top as the global refreshing beverageSolution:Take eight teams of entrepreneurs in eight cities worldwide, give themall they need to test and try ideas, watch some startup magic happen.Results?Youll just have to read onto find out. 9. Digital Innovation: HitachiBringing the social back into the digitalUnlike other companies struggling to godigital, tech companies like Hitachi live andbreathe innovation on a daily basis.Interestingly, theyre focusing on bringingback the social element to digital life.Their goal this year?To make society safer and more securewith Hitachi technology through socialinnovationHitachi kicks off its movement withHitachi Virtualization aconnected intelligence public safetysystem that includes nifty map-basedsoftwares that analyse disparate pieces ofsecurity data in one platform.Heres a company truly inspiring thenext with big data analytics and theinternet of things. Learn more about theirwork here. 10. Digital Innovation: %LRPHWULF $LG3M Biometrics take refugee camps into the digital ageIts no surprise that the humanitarianworld is joining the social and digitalmedia bandwagonBut more than just setting up a Twitteraccount, Kilis Camp in Turkey is atrailblazer in the humanitarian industrywith its 3M biometric camp technology.3Ms system stores personal informationand fingerprints of refugees. Thisbiometric ID is used to access campfacilities, and has also been useful inlocating missing family members.Read more on how 3Ms technologyhas been used to create the perfectrefugee camp a few kilometers awayfrom rapid fire. 11. Digital Innovation: Disaster DataPhilippines open-data disaster humanitarian responseOpen-data is a recent trendorganisations to release their datasetsfreely, so that the public can make useof it and create new servicesThe Philippines has been highlyadvanced in this area, especially indisaster relief applications.Datasets have been used totrack where foreign aid goes for instancein disaster reconstruction effortsKudos to the Philippines!Check out Innovation is Everywherearticle for an overview of open-datasuse in Filipino disaster work here 12. Thanks!Agence Tesla, a social media agency in Singapore and [email protected] us on Twitter @agencetesla or http://www.agencetesla.asiaWhy The Patch? In computing, a patch is a software update to correct bugs, improveperformance or update a program. We want to patch marketers with the latest curated socialmedia new features.The Patch - Social media updates formarketers from Agence Tesla Asia