"the passion conversation" presented by robbin phillips
TRANSCRIPT
“The Passion Conversation:Understanding, Sparking, and Sustaining Word of Mouth Marketing”
ROBBIN PHILLIPSBRAINS ON FIRE
SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013
HELLO.
Friday, December 6, 13
I WAS BORN WITHOUT A NAME.
Friday, December 6, 13
ROBBIN
Friday, December 6, 13
ROBBINROBBIN
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
GRANDMAMY SWEET
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
IT’S NOT ABOUT THE PRODUCT CONVERSATION, IT’S ABOUT...
Friday, December 6, 13
Friday, December 6, 13
IF YOU DON’T LIKE PEOPLE
GET OUT OF MARKETINGPERIOD.
Friday, December 6, 13
Friday, December 6, 13
LOVETHE BEST BRANDS,
are the ones that never let us forget
the MOSTthe brands we
PEOPLEhow it feels to be GOOD
Friday, December 6, 13
LET’S GET
GEEKY
Friday, December 6, 13
*Source: Renana Peres, Ron Shachar, Mitchell Lovett
Friday, December 6, 13
*Source: Renana Peres, Ron Shachar, Mitchell Lovett
Friday, December 6, 13
*Source: Renana Peres, Ron Shachar, Mitchell Lovett
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
LOVE STORIES
Friday, December 6, 13
Friday, December 6, 13
23 MILLIONneed treatment for addiction*
*SOURCE: SAMHSA
Friday, December 6, 13
3 MILLIONactually seek it.*
*SOURCE: SAMHSA
Friday, December 6, 13
Friday, December 6, 13
REFRAMINGthe conversation
Friday, December 6, 13
ADDICTIONto...
from talking about
Friday, December 6, 13
RECOVERY...talking about
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
OFFLINE.
of WORD OF MOUTHHAPPENS...
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
BOXjourney
Friday, December 6, 13
429stories sharedon the web to date.
Friday, December 6, 13
WEBSITEGROWTH
Friday, December 6, 13
6kand events sponsored
Friday, December 6, 13
SONSHINE
Friday, December 6, 13
ROB MORRIS
Friday, December 6, 13
UH.OHWE HAVE
A PROBLEM
Friday, December 6, 13
TWO CHILDREN EVERY MINUTE
Friday, December 6, 13
STORYtell us your
Friday, December 6, 13
Friday, December 6, 13
FILL IN THE BLANKI AM...
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
OFFLINE.
of WORD OF MOUTHHAPPENS...
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
POWERFULRESULTS
Friday, December 6, 13
5Xmore donations since changing their name.
Friday, December 6, 13
394Task Forces
Friday, December 6, 13
1oooffline eventsin the last six months.
Friday, December 6, 13
500k+hits per month.
Friday, December 6, 13
250user submittedvideos in thelast year.
Friday, December 6, 13
250
Friday, December 6, 13
250user submittedvideos in thelast year.
Friday, December 6, 13
250user submittedvideos in thelast year.
Friday, December 6, 13
250user submittedvideos in thelast year.
Friday, December 6, 13
250
Friday, December 6, 13
250
Friday, December 6, 13
250
Friday, December 6, 13
Q&A.@robbinphillips
Friday, December 6, 13
MORE ONEFriday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
USEOUR FANSFriday, December 6, 13
LEVERAGEOUR ADVOCATES
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
YOU LOVE THEM
You can become famous for the people who love you. For the way
Friday, December 6, 13
SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9–11, 2013
SOCIALMEDIA.ORG/EVENTS