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Page 1: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication
Page 2: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

Dear Valued Advertiser,

We are glad you are considering partnering with Hatton-Brown Publishers, Inc. and Panel World magazine.We strive to build long lasting and successful relationships with all who are a part of our family of advertisers. We hope that you will find the contents of this media kit helpful, informative, and, let’s be honest, convincing. We want to convince you that we are here to serve you and your business by offeringquality advertising opportunities in our industry leading publication that will bring you the positive resultsyou desire.

The Panel World magazine readership is both loyal and select. Potential subscribers must qualify for ourpublication before they go on our mail list, which means that your ads will reach industry professionals anddecision-makers. We do all the work to make your advertising efforts effective and targeted. We make surethat your ads are seen by the people who matter.

When you advertise with Panel World magazine, you’ll receive superior customer service and the supportyou need, when you need it. Let us assist you in implementing a successful ad campaign. From planning, todesign, to scheduling, we’re here to help you from beginning to end. We want your advertising experiencewith us to be the best you could ask for.

Please contact us today for more information and to get started with a successful magazine ad campaign.We’ll do all the work and you’ll reap all the benefits. Thank you for considering partnering with Hatton-Brown Publishers, Inc. and Panel World magazine.

Sincerely,

David H. Ramsey David (DK) Knight Dianne C. SullivanCo-Publisher Co-Publisher/Executive Editor Chief Operating Officer

Hatton-Brown Publishers, Inc. � P.O. Box 2268 � Montgomery, AL 36102-2268 � (334) 834-1170 � Fax (334) 834-4525

Page 3: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

LEADERBOARD AD 940 x 116 pixels • $450

BANNER AD 468 x 60 pixels • $225/month

SQUARE AD 300 x 250 pixels • $250 BUTTON AD125 x 125 pixels • $75

NOTE: TRUE SIZE OF 13.056" x 1.611" COULD NOT BE SHOWN. SIZE ABOVE IS 60% OF TRUE SIZE.

FOR MORE INFORMATION, CONTACT YOUR SALES REPRESENTATIVE.

Southern USAKathy Sternenberg(251) 928-4962Fax: (334) 834-4525 [email protected]

MidWest/NE USA, E. CanadaJohn Simmons(905) 666-0258Fax: (905) [email protected]

West USA and West CanadaTim Shaddick(778) 822-1826Fax: (604) [email protected]

Europe & ScandinaviaMurray Brett+34 96 640 4165Fax: +34 96 640 [email protected]@abasol.net

* Flash and shockwave files must have fonts embedded

SPECIFICATIONS–The following file types are accepted:PNG, GIF, JPG and *FLASH. Resolution: 72dpi

Hatton-Brown Publishers, Inc. � P.O. Box 2268 � Montgomery, AL 36102-2268 � (334) 834-1170 � Fax (334) 834-4525

REACH YOUR TARGET AUDIENCE WITH WEB ADVERTISINGAt Panel World magazine, your advertising efforts can cover both the print and online medias.

Please reference the rates and information below to find out how you can advertise on www.panelworldmag.com today!

Page 4: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

VENEER/PANEL SUPPLIERS

DIRECTORYAre you striving to distribute or buy

veneer and plywood?Here's your #1 source for effectively promoting your veneer or

plywood service to your top prospective buyers.

� North Carolina

SUPPLIERS TO THE VENEER INDUSTRYSINCE 1973

PAPER VENEER TAPE FOR PATCHING & JOINING VENEERSAll Thicknesses—Solid and

Perforated—Brown or White. Tape Dispensers

1913 Alleghany Street, High Point, NC 27263Telephone (336) 861-5976 Fax (336) 434-3985

e-mail: [email protected]

� Virginia

Manufacturers and Suppliers of European Species Sliced&Rotary Cut Veneers, CTS &

Curved Plywood PartsBaltic Birch, Beech , Oak, & Ash

Mills in Ukraine

7510 Granby St, Norfolk, VA 23505Tel: (757) 480-2855/75Fax: (757) 480-2876

Email: [email protected]://www.acocorp.com

Marketing & Manufacturing Solutions Guaranteed

Sliced Face Veneers“The Carolina Pine Specialists”

Oak � Cherry � Walnut � Hard MapleCarolina Pine

Tel: 517-278-5676 or 804-843-2900Fax: 517-279-7104 or 804-843-2554

320 Dupont StreetWest Point, VA 23181

WEST POINT VENEER

Dean Calhoun � Randy TaylorDave Counterman � Jorge Mundaca

Samuel Agcanas

For More Information, See Other Side...

Low-CostInvestment

� �

Appears inEvery Issue

� �

Geographicallydisplayed by state &

internationalregion

Page 5: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

VENEER/PANEL SUPPLIERS

DIRECTORYPanel World's Veneer/Panel Suppliers Directory is highly effective for those striving to distribute or buyveneer and plywood. Our strong domestic and international readership utilizes the directory as its key sourcefor locating products and services worldwide. The Veneer/Panel Suppliers Directory is featured in eachissue of Panel World and is geographically displayed by continent, country and region or state.

Don't miss out, there are only two opportunities to reserve space for the year in Panel World's Veneer/PanelSuppliers Directory–the May and November closings. Promote your products or service to your top prospec-tive buyers, effectively and affordably...through Panel World's Veneer/Panel Suppliers Directory!

Contact: Susan Windham at (334) 834-1170 • fax: (334) 834-4525email: [email protected]

� Manufacturers of Plywood . . . . . . . . . . . . . . . . . . . . . . . . . . . . .732� Manufacturers of Veneer . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4,622� Manufacturers of Particleboard/Flakeboard/OSB/Waferboard/MDF/Fiberboard Hardboard . . . . . . . . . . . .1,097

� Manufacturers of Gypsum Wall Board . . . . . . . . . . . . . . . . . . . . .44� Manufacturers of Other Finished Panels . . . . . . . . . . . . . . . . . . . .97� Dealer/Wholesaler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .287� Importers and Exporters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .155

TOTAL POTENTIAL VENEER AND PLYWOOD BUYERS . . .7,034

2 1⁄4"x 2" sizeInvest only $315 for 3 issues; $595 for 6 issues.

Issue Actual ClosingMAY, JULY AND SEPTEMBER March 23, 2012NOVEMBER, JANUARY AND MARCH September 24, 2012

Please provide PMT or Velox of logo–must have good crisp logo (BW or dark ink). We will typeset. No late adswill be accepted. Material must arrive by actual closing date.

P.O. Box 2268 � Montgomery, Alabama � 36102-2268

BASE RATE

QUALIFIED CIRCULATION

ISSUE/CLOSING DATES

MATERIALS

Page 6: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication
Page 7: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication
Page 8: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

JANUARY closes 11/23/11—ad material due 11/25/11

Annual Directory/Buyers’ Guide. This is the most comprehensiveaccumulation of information available on composite board, softwoodand hardwood plywood and hardwood face veneer equipment manufacturers, suppliers, products and services.

MARCH closes 1/23/12 material due 1/25/12

New Technologies At The Lathe. There’s a technology resurgence in lathe/charger systems, controls and optimization.

Special Show Issue. Highlights of the upcoming Panel &Engineered Lumber International Conference & Expo.

� BONUS DISTRIBUTION: Bioenergy, Fuels & Products Conference & Expo,February 28-29, Omni Hotel at CNN Center, Atlanta, Ga.

� BONUS DISTRIBUTION: Panel & Engineered Lumber International Conference& Expo (PELICE), March 1-2, Omni Hotel at CNN Center, Atlanta, Ga.

� BONUS DISTRIBUTION: International Exhibition on Woodworking Machineryand Furniture Manufacturing Equipment (WMF), FAM and BIMF 2012, March12-15, New China International Exhibition Center, Beijing, PR China.

MAY closes 3/23/12 material due 3/26/12Presses. A special section examines new developments and technologies in multi-opening and continuous presses.

� BONUS DISTRIBUTION: Xylexpo 2012, May 8-12, Fieramilano RhoFairgrounds, Milan, Italy.

JULY closes 5/23/12 material due 5/25/12

Hardwood Face Veneer Technologies. A look at the latestupstream and downstream developments in hardwood face veneerproduction.

� BONUS DISTRIBUTION: International Woodworking Fair 2012, August 22-25, Georgia World Congress Center, Atlanta, Ga.

SEPTEMBER closes 7/23/12 material due 7/25/12

Quality Control. In-line measurement and detection systems are ina constant state of refinement, which is why we’ve made this anannual special section.

� BONUS DISTRIBUTION: Timber Processing & Energy Expo, October 17-19,Portland Metropolitan Exposition Center, Portland, Ore.

� BONUS DISTRIBUTION: Lesdrevmash 2012. 14th International Exhibition forMachinery, Equipment, Fittings, Tools and Instruments for the Woodworking,Furniture, Timber, Pulp and Paper Industries, October 22-26, ExpocentreFairgrounds, Moscow, Russia.

NOVEMBER closes 9/24/12 material due 9/26/12

Air Emissions Control. Popular annual special section focuses onair emissions control technologies, installations and regulations.

� BONUS DISTRIBUTION: APA Annual Meeting/EWTA Info Fair, November 10-12, The Ritz-Carlton, Amelia Island, Fla.

334.834.1170 FAX: 334.834.4525 WWW.PANELWORLDMAG.COM

2013 ANNUAL DIRECTORY & BUYERS’ GUIDEBe a part of the most utilized issue of theyear. The 2013 Annual Directory & Buyers‘Guide includes machinery manufacturers,suppliers, products, services, and muchmore. Boldface listings are available withan optional 4/c company logo to ensureyour company stands out. Boldface listingsalso appear on the Panel World web site. Asearchable database is available on CD.

Closing date: October 19, 2012.Call or email Rhonda Thomas to make sure your companyis listed in this annual directory. [email protected], 334.834.1170

MAGAZINE IS MAILED APPROXIMATELY 25TH OF MONTH PRIOR TO MONTH OF ISSUE.EDITORIAL HIGHLIGHTS

INTERNET ADVERTISINGPlace your banner or button ad on www.panelworldmag.com. Contact

your sales representative for more information.

Page 9: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

ADVERTISING RATES ISSUED JANUARY 1, 2012

1X 3X 6X 12X 24X 36XFull page $2,475 $2,345 $2,240 $2,110 $2,030 $1,9552/3 page 1,905 1,825 1,760 1,650 1,585 1,5001/2 island 1,705 1,635 1,570 1,485 1,410 1,3651/2 page 1,450 1,400 1,325 1,260 1,190 1,1451/3 page 1,145 1,080 1,050 970 920 8951/4 page 845 800 765 715 690 6701/6 page 565 545 520 485 475 4601/12 page 385 345 320 285 275 255

Provided certain conditions are met, front cover advertising space is available as a 3-1/4 x 2-1/8 inch “earlug” to supplement inside advertising programs.

Full page

1/12vert

2/3

vert

1/2 horz

1/4 strip

1/6 strip

1/6

vert

1/3

square

1/3 horz

1/4

vert

1/2

vert

1/3

vert

1/4 horz

1/2

island

COLOR CHARGES 1-6X 7-36Xstandard 2-color: .....................$320 ................$300 PMS 2-color: ..........................$410 ................$375 4-color process: ......................$945.................$8754-color spread: ....................$1,850..............$1,715

COVERS, PREFERRED POSITIONS2nd & 3rd covers – additional 15% above page rate

4th cover – additional 30% above earned page rate

Preferred positions – additional 10% above earnedpage rate

INSERTSVarious sizes and styles are accepted at earnedB&W rate. Any tipping, stitching, trimming, backupand folding costs are added as necessary. Suchrelated costs are not commissionable. Maximumsize: 89⁄16 x 1111⁄16 inches. Mock-up is required. Notetrim/bleed specs at right.

VENEER/PANEL SUPPLIERS DIRECTORY3 months – $315 6 months – $595Call Susan Windham 334.834.1170susanWhattonbrown.com

CLASSIFIED ADVERTISINGCall Bridget DeVane at 800.669.5613Base rate: $55 per column inchColor available for additional charge

MAIL LISTS Panel World can customize subscribers by state,zip code, job title and more. Call Tammy Duke [email protected]

SPACE RESERVATIONCLOSINGInsertion orders cannot be canceledpast the closing date.

MATERIAL DEADLINELast insertion of samesize and color isrepeated if deadline isnot met.

334.834.1170 FAX: 334.834.4525 WWW.PANELWORLDMAG.COM

TERMS OF PAYMENT 15% of gross billing allowed to recognized agencies on space, color and position. Production and other related costs are not commissionable. Invoicesare dated the day each issue is mailed and due within 30 days from invoicedate. All accounts are net 30 days. New accounts must provide credit information before advertising is published.

DIGITAL SPECIFICATIONS Press-quality PDF files are preferred. We also accept EPS, TIF, or JPG file types.Images should be no less than 300 dpi and all fonts should be embedded. Ad material should be emailed to [email protected]. For files too large for email please contact Patti Campbell at 334.834.1170.

To download a complete list of our digital requirements, please visit hattonbrown.com/Content/MediaKit.aspx

REPRINTS WORK FOR YOU(Print & Digital)

• Generate more interest for your company• Use at trade shows• Use for special mailings or sales meetings• PDF of articles and picture for your web site

Call Patti Campbell at 334.834.1170Email: [email protected]

AD SIZE REQUIREMENTS

width depth width depthtrim size 8 -1/8 in. 10 -7/8 in. 206mm 276mmfull page, bleed 8-3/8 in. 11-1/8 in. 213mm 282mmfull page, non-bleed 7 in. 10 in. 178mm 254mm2-pg. spread, trim 16-1/4 in. 10-7/8 in. 413mm 276mm2-pg. spread, bleed 16-1/2 in. 11 -1/8 in. 420mm 283mm2-pg. spread, non-bleed 15-3/4 in. 10-3/8 in. 400mm 264mm2/3 page 4-1/2 in. 10 in. 114mm 254mm1/2 page (island) 4-1/2 in. 7-1/2 in. 114mm 191mm1/2 page (horizontal) 7 in. 4-7/8 in. 178mm 124mm1/2 page (vertical) 3-3/8 in. 10 in. 86mm 254mm1/3 page (horizontal) 7 in. 3-1/3 in. 178mm 85mm1/3 page (vertical) 2-3/16 in. 10 in. 55mm 254mm1/3 page (square) 4-7/8 in. 4-7/8 in. 124mm 124mm1/4 page (vertical) 3-3/8 in. 4-7/8 in. 86mm 124mm1/4 page (horizontal) 4-1/2 in. 3-5/8 in. 114mm 92mm1/6 page 2-3/16 in. 4-7/8 in. 55mm 124mm1/12 page 2-1/4 in. 2-1/2 in. 57mm 64mm

INSERTION ORDERS CANNOT BE CANCELED PAST THE CLOSING DATE.

Page 10: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication
Page 11: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

Unparalleled editorial integrity…With over 100 years of combined experience, our highly respectedfull-time editorial staff is pro-business, specializing in on site interviews. Our editors are often sought after as speakers at industry events, and spearhead the biennial Panel & EngineeredLumber International Conference & Expo (PELICE).

Worldwide panel and engineered wood productsindustry circulation…

Our publication reaches over 10,291 loyal long-term subscribersworldwide, all of which are industry professionals and decisionmakers. Our clean mail lists, which have been annually independ-ently audited by BPA Worldwide in the past and will be auditedannually by Verified Audit Circulation November 2011, are updatedby in-house subscription fulfillment daily.

HB Media services…� Design and layout of ads, flyers, brochures, pamphlets, books,

business cards, signs, posters and much more� Design of custom logos for your company or organization� Design and hosting of your basic website with email and

blog capabilities� Design of internet banner and button ads� Design, management and hosting of your custom database� Direct mail campaigns with optional mail list rental

(presort available to reduce postage cost)� Print and digital reprint services� Poll and survey creation and sponsorship with stat analysis� Design of custom presentations and slideshows� Design of custom media kits including annual reports

Our advertising consultants have over 130 years of combined industryexperience. Contact your advertising consultant today and let us knowhow we can assist you.

“Hatton-Brown Publications – The Standard Of Excellence”

WHAT MAKES HATTON-BROWN THE INDUSTRY LEADER?

SALES REPRESENTATIVES

MIDWEST USAEASTERN CANADAJohn Simmons905.666.0258Fax: [email protected]

SOUTHERN USAKathy Sternenberg251.928.4962Fax: [email protected]

WESTERN USAWESTERN CANADATim Shaddick778.822.1826Fax: [email protected]

INTERNATIONALMurray BrettAldea De Las Cuevas 66Buzon 6003759 Benidoleig (Alicante), España+34 96 640 4165Fax: +34 96 640 [email protected] [email protected]

VENEER/PANEL SUPPLIERS DIRECTORYSusan [email protected]

CLASSIFIED ADVERTISINGBridget DeVane334.699.7837 • [email protected]

REPRINT SALESPatti Campbell334.834.1170Fax: [email protected]

Page 12: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

Mail address – P.O. Box 2268 � Montgomery, AL 36102-2268courier/street address – 225 hanrick street � montgomery, al 36104

800-669-5613 � 334-834-1170 � fax: 334-834-4525

V E N E E R • P L Y W O O D • C O M P O S I T E S • G Y P S U M • L A M I N A T E S

LUMBER n COMPOSITES n ENGINEERED PRODUCTS

FILE UPLOAD INSTRUCTIONS1) CONNECT TO: www.hattonbrown.net

2) CLICK ON: "CLIENT UPLOADS" located under the Corporate heading in lower left corner.

3) FILL OUT: Contact information, making sure to indicate magazine, issue, and any specialinstructions, colors or pertinent information we need to know about your ad submission.

4) CLICK ON: "SUBMIT" This is just contact and ad information. Once you click submit, it willdirect you to the page to attach your file(s).

5) CLICK ON: "SELECT FILES" This will allow you to search your harddrive for the file(s) youwish to upload. Files work best if they are compressed in .zip format.

6) LOCATE: File(s) you wish to upload. (Hold down the Control (PC)/Command (Mac) buttonto attach more than one file. Hit "OPEN"

7) CLICK ON: "START UPLOADING FILES"

Page 13: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

W W W . V E R I F I E D A U D I T . C O M

The Verified Logo is a registered trademark of Verified Audit Circulation Copyright 2012 Verified Audit Circulation

INITIAL AUDIT REPORT JANUARY 1, 2011 – DECEMBER 31, 2011

HATTON-BROWN PUBLISHERS, INC. 225 Hanrick Street Established 1960 Montgomery, AL 36102 Issues Per Year: 6 (334) 834-1170 (334) 834-4525 FAX Issues This Report: 6 www.panelworldmag.com PUBLICATION DESCRIPTION Published six times per year, PANEL WORLD covers technologies, product developments and mill machinery project installations in the international wood products segments including softwood veneer and plywood, hardwood plywood, oriented strandboard, particleboard, medium density fiberboard, decorative veneers and laminates. FIELD SERVED/DEFINITION OF RECIPIENT QUALIFICATION PANEL WORLD serves the U.S. and international wood-based panel industry, including manufacturers of veneer, plywood, particleboard, medium/high density fiberboard, oriented strandboard, hardboard, gypsum board and other finished panels. it also serves those in laminating operations, engineered wood products, mill/processing consultant, dealers/wholesalers, importers/exporters, sawmill/chip mills as well as manufacturers/ distributors/dealers of machinery, equipment and supplies and others allied to the field. Qualified recipients are corporate management, operations management, supervisory personnel, technical & support staff, and other functions and company name only copies as described herein. AVERAGE BIMONTHLY CIRCULATION: JANUARY 1, 2011 - DECEMBER 31, 2011

QUALIFIED CIRCULATION Non-Paid Paid Total Individual Subscription 5,342 - 5,342 Association/Group/Directory Lists 4,814 - 4,814 Rotated - - - Bulk Distribution - - - Single Copy Sales - - -

TOTAL QUALIFIED CIRCULATION 10,156 - 10,156

NON-QUALIFIED CIRCULATION Non-Paid Paid Total Advertiser/Agency 262 - 262 Sales/File/Office/Return/Other 483 - 483 Trade Show/Convention/Special Event 225 - 225

TOTAL NON-QUALIFIED CIRCULATION 970 - 970

TOTAL PRINTED 11,126 Please see the following pages for Recipient Classification, Subscription Source, Recency of Renewal, Geographical Distribution, Business/Industry and Job Title Classification, Qualified Circulation by Issue, Additions and Removals by Issue, Explanation, Audit of Internal Records, and Affidavit.

Page 14: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

Copyright 2012 Verified Audit Circulation

INITIAL AUDIT REPORT Analysis conducted on the November/December 2011 Issue

RECIPIENT CLASSIFICATION

RECIPIENT Non-Paid Paid Total Percent Individual by 10,060 - 10,060 99.9% Individual by Name Only 6 - 6 0.1% Title Only - - - - Company Name Only 4 - 4 -

Total Qualified Circulation 10,070 - 10,070 100.0% Non-Qualified Circulation 730 - 730 TOTAL PRINTED 10,800

SUBSCRIPTION SOURCE AND RECENCY OF RENEWAL

Renewed, Requested, or

Updated Within RECIPIENT Non-Paid Paid 1 Year 2 Years 3 Years 3+ Years Total Percent Direct Request from the Recipient 5,240 - 2,864 1,723 653 N/A 5,240 52.0%Request from Recipient's Company 1 - - 1 - N/A 1 - Association/Group/Directory Lists 4,829 - 4,813 15 1 N/A 4,829 48.0%

Total Qualified Circulation 10,070 - 7,677 1,739 654 - 10,070 100.0%Non-Qualified Circulation 730 - 730 TOTAL PRINTED 10,800

Page 15: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

Copyright 2012 Verified Audit Circulation

INITIAL AUDIT REPORT Analysis conducted on the November/December 2011 Issue

U.S. GEOGRAPHICAL DISTRIBUTION

REGION Non-Paid Paid Total Percent REGION Non-Paid Paid Total PercentMaine 39 - 39 0.4% Kentucky 72 - 72 0.7% New Hampshire 11 - 11 0.1% Tennessee 126 - 126 1.3% Vermont 24 - 24 0.2% Alabama 127 - 127 1.3% Massachusetts 57 - 57 0.6% Mississippi 98 - 98 1.0% Rhode Island 3 - 3 - E. S. Central 423 - 423 4.2% Connecticut 35 - 35 0.3% Arkansas 120 - 120 1.2% New England 169 - 169 1.7% Louisiana 137 - 137 1.4% New York 87 - 87 0.9% Oklahoma 32 - 32 0.3% New Jersey 50 - 50 0.5% Texas 192 - 192 1.9% Pennsylvania 200 - 200 2.0% W. S. Central 481 - 481 4.8% Mid Atlantic 337 - 337 3.3% Montana 47 - 47 0.5% Delaware 8 - 8 0.1% Idaho 59 - 59 0.6% Maryland 34 - 34 0.3% Wyoming 2 - 2 - D.C. 2 - 2 - Colorado 38 - 38 0.4% Virginia 116 - 116 1.2% New Mexico 8 - 8 0.1% West Virginia 46 - 46 0.5% Arizona 24 - 24 0.2% North Carolina 360 - 360 3.6% Utah 11 - 11 0.1% South Carolina 139 - 139 1.4% Nevada 3 - 3 - Georgia 309 - 309 3.1% Mountain 192 - 192 1.9% Florida 108 - 108 1.1% Alaska 3 - 3 - S. Atlantic 1,122 - 1,122 11.1% Washington 263 - 263 2.6% Ohio 155 - 155 1.5% Oregon 578 - 578 5.7% Indiana 185 - 185 1.8% California 207 - 207 2.1% Illinois 114 - 114 1.1% Hawaii 6 - 6 0.1% Michigan 200 - 200 2.0% Pacific 1,057 - 1,057 10.5% Wisconsin 171 - 171 1.7% U.S. Territories - - - -

E. N. Central 825 - 825 8.2% U.S. Total 4,836 - 4,836 48.0% Minnesota 118 - 118 1.2% Canada 582 - 582 5.8% Iowa 28 - 28 0.3% Foreign 4,652 - 4,652 46.2%

Missouri 45 - 45 0.4% Foreign Total 5,234 - 5,234 52.0% North Dakota 5 - 5 - South Dakota 4 - 4 -

Nebraska 7 - 7 0.1% Total Qualified 10,070 - 10,070 100.0% Kansas 23 - 23 0.2% Total Non-Qualified 730 - 730 W. N. Central 230 - 230 2.3% TOTAL PRINTED 10,800

Page 16: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

Copyright 2012 Verified Audit Circulation

INITIAL AUDIT REPORT Analysis conducted on the November/December 2011 Issue

INTERNATIONAL GEOGRAPHICAL DISTRIBUTION

COUNTRY/REGION Non-Paid Paid Total Percent Bangladesh 3 - 3 -Bhutan 1 - 1 - China 510 - 510 5.1% Hong Kong 4 - 4 - India 486 - 486 4.8% Indonesia 66 - 66 0.7% Japan 522 - 522 5.2% Kazakhstan 4 - 4 - Republic of Korea 123 - 123 1.2% Malaysia 108 - 108 1.1% Nepal 1 - 1 - North Korea 1 - 1 - Pakistan 21 - 21 0.2% Philippines 10 - 10 0.1% Singapore 10 - 10 0.1% Sri Lanka 1 - 1 - Taiwan 54 - 54 0.5% Thailand 41 - 41 0.4% Vietnam 13 - 13 0.1% ASIA 1,979 - 1,979 19.7% Iran 23 - 23 0.2% Israel 11 - 11 0.1% Lebanon 2 - 2 - Saudi Arabia 3 - 3 - Syria 2 - 2 - Turkey 71 - 71 0.7% United Arab Emirates 7 - 7 0.1% MIDDLE EAST 119 - 119 1.2% Austria 25 - 25 0.2% Republic of Belarus 2 - 2 - Belgium 37 - 37 0.4% Bosnia & Herzegovina 2 - 2 - Bulgaria 5 - 5 - Croatia 3 - 3 - Cyprus 3 - 3 - Czech Republic 10 - 10 0.1% Denmark 8 - 8 0.1% Estonia 5 - 5 - Finland 22 - 22 0.2% France 65 - 65 0.6% Germany 173 - 173 1.7% Greece 21 - 21 0.2% Hungary 42 - 42 0.4% Ireland 11 - 11 0.1% Italy 502 - 502 5.0% Latvia 10 - 10 0.1% Lithuania 4 - 4 - Luxembourg 3 - 3 - The Netherlands 40 - 40 0.4% Norway 5 - 5 - Poland 45 - 45 0.4% Portugal 13 - 13 0.1% Romania 17 - 17 0.2% Russia 815 - 815 8.1% Slovak Republic 4 - 4 - Slovenia 15 - 15 0.1% Spain 109 - 109 1.1% Sweden 26 - 26 0.3% Switzerland 29 - 29 0.3% Ukraine 7 - 7 0.1% United Kingdom 39 - 39 0.4% EUROPE 2,117 - 2,117 21.0%

Page 17: The Panel World - Hatton-BrownThe Panel World magazine readership is both loyal and select. Potential subscribers must qualify for our Potential subscribers must qualify for our publication

Copyright 2012 Verified Audit Circulation

INITIAL AUDIT REPORT Analysis conducted on the November/December 2011 Issue

INTERNATIONAL GEOGRAPHICAL DISTRIBUTION (Continued) Algeria 1 - 1 - D'Ivoire 1 - 1 - Egypt 4 - 4 - Ethiopia 1 - 1 - Ghana 1 - 1 - Kenya 7 - 7 0.1% South Africa 25 - 25 0.2% Swaziland 1 - 1 - Tunisia 3 - 3 - Uganda 1 - 1 - Zimbabwe 1 - 1 - AFRICA 46 - 46 0.5% Canada 582 - 582 5.8% Mexico 28 - 28 0.3% NORTH AMERICA 610 - 610 6.1% Costa Rica 2 - 2 - Guatemala 1 - 1 - Honduras 2 - 2 - Nicaragua 3 - 3 - CENTRAL AMERICA 8 - 8 0.1% Argentina 43 - 43 0.4% Bolivia 4 - 4 - Brazil 76 - 76 0.8% Chile 26 - 26 0.3% Colombia 6 - 6 0.1% Ecuador 3 - 3 - Peru 75 - 75 0.7% Uruguay 7 - 7 0.1% Venezuela 2 - 2 - SOUTH AMERICA 242 - 242 2.4% Australia 75 - 75 0.7% Cook Islands 1 - 1 - Fiji 2 - 2 - New Zealand 35 - 35 0.3% OCEANA 113 - 113 1.1% Total International 5,234 - 5,234 52.0% U.S. & POSSESSIONS 4,836 - 4,836 48.0% Total Qualified 10,070 - 10,070 100.0% Total Non-Qualified 730 - 730 TOTAL PRINTED 10,800

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Copyright 2012 Verified Audit Circulation

INITIAL AUDIT REPORT Analysis conducted on the November/December 2011 Issue

BUSINESS/INDUSTRY AND JOB TITLE CLASSIFICATION

U.S. Canadian Foreign Supervisory Technical PRIMARY BUSINESS Non-Paid Non-Paid Non-Paid Corp. Operations Personnel Support Other Total Percent

1. Veneer 739 82 3,251 2,018 1,418 27 72 537 4,072 40.4% a. Softwood 257 45 82 138 144 16 43 43 384 3.8%

b. Hardwood 454 21 3,126 1,793 1,274 11 29 494 3,601 35.8%

c. Not Specified 28 16 43 87 - - - - 87 0.9%

2. Plywood 474 59 380 505 237 34 67 70 913 9.1%

a. Softwood 285 34 71 122 150 28 46 44 390 3.9%

b. Hardwood 173 15 61 109 87 6 21 26 249 2.5%

c. Not Specified 16 10 248 274 - - - - 274 2.7%

3. Particleboard 237 28 487 512 160 11 45 24 752 7.5%

a. Laminated 112 18 138 136 85 7 24 16 268 2.7%

b. Non-laminated 96 4 25 27 66 4 20 8 125 1.2%

c. Not Specified 29 6 324 349 9 - 1 - 359 3.6%

4. Medium Density Fiberboard (MDF) and/or High Density Fiberboard (HDF) 163 17 163 158 120 10 32 23 343 3.4%

a. Laminated 27 1 26 13 23 2 7 9 54 0.5%

b. Non-laminated 123 16 36 33 95 8 25 14 175 1.7%

c. Not Specified 13 - 101 112 2 - - - 114 1.1%

5. Oriented Strandboard (OSB) 289 96 10 94 182 21 66 32 395 3.9%

6. Other Finished Panels (including decorative) 69 6 23 51 34 - 3 10 98 1.0%

a. Finished 33 6 20 25 23 - 3 8 59 0.6%

b. Stock 15 - 2 8 7 - - 2 17 0.2%

c. Not Specified 21 - 1 18 4 - - - 22 0.2%

7. Hardboard 37 3 8 12 27 2 4 3 48 0.5%

8. Gypsum Board 37 1 5 10 25 - 5 3 43 0.4%

a. Fiberboard 9 - 2 2 7 - 1 1 11 0.1%

b. Wallboard 27 1 3 8 17 - 4 2 31 0.3%

c. Not Specified 1 - - - 1 - - - 1 -

9. Laminating Operations 48 - 12 25 25 3 2 5 60 0.6%

10. Engineered Wood Products 161 25 33 61 90 12 37 19 219 2.2%

11. Consultants in Mill and Processing Operation 216 59 26 155 51 2 76 17 301 3.0%

12. Dealer/Wholesaler (stock and/or finished products) 239 15 26 145 91 1 11 32 280 2.8%

13. Importer/Exporter 107 8 41 92 42 - 5 17 156 1.5%

14. Sawmill/Chipmill 665 11 13 592 66 6 14 11 689 6.8%

Subtotal 1-14 3,481 410 4,478 4,430 2,568 129 439 803 8,369 83.1%

15. Machinery Manufacturers 594 85 85 291 273 8 97 95 764 7.6% 16. Machinery Distributors, Dealers 167 13 14 105 46 2 21 20 194 1.9%

17. Others Allied to the Field 594 74 75 233 282 15 147 66 743 7.4%

Total Qualified Circulation 4,836 582 4,652 5,059 3,169 154 704 984 10,070 100.0%

Total Non-Qualified Circulation 730

TOTAL PRINTED 10,800

Description – Panel World Corporate Management & Owners (Corp.) includes chairmen, owners, partners, presidents, vice presidents, CEOs, CFOs, COOs, general managers, and executive directors. Operations Management (Operations) includes operations managers, department managers, and superintendents. Supervisory Personnel includes supervisors, foremen and lead personnel. Technical Support includes engineers, saw filers and equipment operators. Other includes human relations, and other titled and non-titled personnel.

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Copyright 2012 Verified Audit Circulation

INITIAL AUDIT REPORT Analysis conducted on the November/December 2011 Issue

QUALIFIED CIRCULATION BY ISSUE

ISSUE Non-Paid Paid Total January/February 2011 10,096 - 10,096 March/April 2011 10,359 - 10,359 May/June 2011 10,291 - 10,291 July/August 2011 10,035 - 10,035 September/October 2011 10,082 - 10,082 November/December 2011 10,070 - 10,070

6 Month Average 10,249 - 10,249 12 Month Average 10,156 - 10,156

RECIPIENT LIST ADDITIONS AND REMOVALS BY ISSUE

Additions Removals Total Total ISSUE Non-Paid Paid Non-Paid Paid Additions Removals Net January/February 2011 106 - 75 - 106 75 31 March/April 2011 2,134 - 1,871 - 2,134 1,871 263 May/June 2011 163 - 231 - 163 231 (68) July/August 2011 86 - 342 - 86 342 (256) September/October 2011 1,045 - 998 - 1,045 998 47 November/December 2011 55 - 67 - 55 67 (12)

6 Month Total 2,403 - 2,177 - 2,403 2,177 226 6 Month Average 801 - 726 - 801 726 75 12 Month Total 3,589 - 3,584 - 3,589 3,584 5 12 Month Average 598 - 597 - 598 597 1

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Copyright 2012 Verified Audit CirculationVerified Audit Circulation 900 Larkspur Landing Circle, Suite 295, Larkpsur, CA 94939 phone 415.461.6006 www.verifiedaudit.com

Audit of Records and Affidavit

INITIAL AUDIT REPORT Analysis conducted on the November/December 2011 Issue

EXPLANATION Publisher is not required to submit data for all paragraphs/tables. Trade Show/Special Event Distribution Locations:

Date(s) Attended City, State # of Copies WMF China Show 03/03/11 – 03/04/11 Shanghai, China 350 International Biomass Conference & Expo 05/02/11 – 05/04/11 St. Louis, MO 100 Ligna Show 05/30/11 – 06/03/11 Hannover Germany 600 Forest Products Machinery & Equipment Expo 08/11/11 – 08/12/11 Atlanta, GA 200 APA Annual Meeting 10/22/11 – 10/25/11 New Orleans, LA 100 TOTAL 1,350

Source for Association/Group/Directory Distribution Lists: Date(s) Added to File

Hoovers Sawmill Names 12/2010 D&B Foreign Hardwood Veneer/Plywood Manufacturers 01/2011 Worldpanelindustry.com Panel Manufacturers Names 06/2011

Verified has conducted an audit of printing, distribution, and financial records, as well other data to substantiate circulation data submitted to Verified. This audit followed guidelines prepared in conformity with generally accepted circulation auditing procedures involving records covering all distribution methods utilized for qualified circulation during the period(s) covered by the reports. The results of this audit warrant the issuance of this audit report as a true and accurate statement of the qualified circulation of the client publication. Verified Audit Circulation swears that to the best of its knowledge, all statements contained in this report are true and accurate.