the palms at mcclelland apartment2
DESCRIPTION
The Palms at Mcclelland Apartment2TRANSCRIPT
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CONFIDENTIAL EXECUTIVE SUMMARY
The Palms, at McClelland DriveINVESTOR CONVERTIBLE DEBT OFFERING: $1,695,00,000, $25,000 PER UNIT
BUSINESS PLANPrepared October 2012
Contact InformationIndira Keller 2900 Westfork Drive, Suite [email protected] Baton Rouge, Louisiana 70728, USAwww.maisonblanchehome.ocm 1-225-361-6306
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The Palms at McClelland Apartment i
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Table of ContentsExecutive Summary.................................................................................1Who We Are.............................................................................................................................................................1What We Sell ...........................................................................................................................................................1Who We Sell To ......................................................................................................................................................1Financial Summary ..............................................................................................................................................2
Financial Plan............................................................................................3Sales Forecast .........................................................................................................................................................3Personnel Plan.......................................................................................................................................................4Budget ......................................................................................................................................................................5Profit and Loss Statement...................................................................................................................................7
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The Palms at McClelland Apartment 1
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Executive Summary
Who We Are Property Address: 5665 McClelland Drive, Baton Rouge, LA 70805
Investor Convertible Debt Offering: $1,695,00,000, $25,000 Per Unit
MBH Investment Group, LLC (MBH) will provide high-quality, comfortable rental units in Baton Rouge and other areas of Louisiana. MBH apartment units offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Our company is dedicated to a hassle free living environment in which our tenants can enjoy all of the benefits of safe, attractive, and inviting units. Unlike many other realty companies that are solely concerned with turning profits, our primary objective at MBH is to maintain the highest level of customer satisfaction that is achievable. Tenant safety, happiness, and comfort are our main goals. MBH will maintains competitive market prices, while working toward expanding the number of units owned, and increasing total profits earned. Within the company we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission.
What We SellMBH Investment Group, LLC will initially focus our efforts on buying and developing existing properties. Once the properties are purchased, each unit will be hard wired with Internet access, state-of-the-art amenities will be installed, and safety measures will be implemented ensuring a cutting edge, safe environment. This course of action will be initially pursued as a way to efficiently utilize capital and establish a reputation within the community. Future projects may include custom build outs.
Who We Sell ToInitial focus will be to buy and develop existing apartment complexes. We will modify and remodel the acquired real estate so as to meet MBH standards and increase long-term assets and income. Housing units will predominantly be located in the Central neighborhood targeting both students and professionals. MBH fosters the ideals of the importance of tenant needs along with healthy and understanding relationships and a professional commitment to satisfaction.
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The Palms at McClelland Apartment 2
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Financial SummaryFinancial Highlights
Great investment opportunity. This 2 story apartment complex has:18 units that are 3 bedroom and 1 1/2 bath, 28 unites that are 2 bedroom 1 1/2 baths, 13 units that are 2 bedroom and 1 bath, and there are 16 units that are 1 bedroom and 1 bath.
3 bedroom- 18 units-950
2 Bedroom, 1.5 baths - 28 unit
2 Bedroom, 1 bath - 13 units
1 Bedroom, 1 bath - 16 units
Sales by Year
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The Palms at McClelland Apartment 3
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Financial PlanSales ForecastSales Forecast
FY2013 FY2014 FY2015
Unit Sales
3 bedroom 198 198 198
2 bedroom, 1.5 bath 308 308 308
2 bedroom, 1 bath 143 143 143
1 bedroom 1 bathroom 176 176 176
Price Per Unit
3 bedroom $895 $895 $895
2 bedroom, 1.5 bath $695 $695 $695
2 bedroom, 1 bath $615 $615 $615
1 bedroom 1 bathroom $595 $595 $595
Sales
3 bedroom $177,210 $177,210 $177,210
2 bedroom, 1.5 bath $214,060 $214,060 $214,060
2 bedroom, 1 bath $87,945 $87,945 $87,945
1 bedroom 1 bathroom $104,720 $104,720 $104,720
Total Sales $583,935 $583,935 $583,935
Direct Cost Per Unit
3 bedroom $265 $265 $265
2 bedroom, 1.5 bath $365 $365 $365
2 bedroom, 1 bath $265 $265 $265
1 bedroom 1 bathroom $265 $265 $265
Direct Cost
3 bedroom $52,470 $52,470 $52,470
2 bedroom, 1.5 bath $112,420 $112,420 $112,420
2 bedroom, 1 bath $37,895 $37,895 $37,895
1 bedroom 1 bathroom $46,640 $46,640 $46,640
Total Direct Cost $249,425 $249,425 $249,425
Gross Margin $334,510 $334,510 $334,510
Gross Margin % 57% 57% 57%
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The Palms at McClelland Apartment 4
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Sales by Month
About the Sales Forecast
The Sales Forecast is shown on the following table. We are projecting a healthy gross margin for the first year. This is an aggressive projection that will help our efforts to keep total cost of sales low while increasing gross margin. We will also have very low marketing costs, due to the public exposure to the units, and good word of mouth around the area.
Personnel PlanPersonnel Table
FY2013 FY2014 FY2015
On Site Manager $27,500 $30,900 $31,827
Maintenance Manager $32,680 $36,720 $37,821
Maintenance Assistant $22,688 $25,493 $26,257
Total $82,868 $93,113 $95,905
About the Personnel Plan
The personnel plan will be as follows:
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The Palms at McClelland Apartment 5
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One manager to oversee and fill-in for all areas.
Maintenance manager for property HVAC, electrical supervision
Maintenance assistant In addition, we will hire two contract employees: a pet groomer and a behavioral trainer.
In the first year, assumptions are that there will be only one manager, one supervisor, and assistant until the business can build.
BudgetBudget Table
FY2013 FY2014 FY2015
Expenses
Salary $82,868 $93,113 $95,905
Employee Related Expenses $16,574 $18,623 $19,180
Marketing & Promotion $2,200 $2,400 $2,400
Utilities $13,200 $14,400 $14,400
Office Supplies $1,815 $1,980 $1,980
Insurance $2,750 $3,000 $3,000
Property Tax $11,000 $12,000 $12,000
Payroll Tax $16,500 $18,000 $18,000
Total Expenses $146,907 $163,516 $166,865
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The Palms at McClelland Apartment 6
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Expenses by Month
About the Budget
Marketing expenses will be higher in the first year to announce the opening of the firm and will drop after that. Most expenses will show small increases each year as the business will remain in the same location over the first three years.
Startup Costs
Total start-up requirements include legal costs, logo design, stationery and related expenses. The start-up costs are to be financed partially by the direct owner investment and long-term loan financing.
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The Palms at McClelland Apartment 7
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Profit and Loss StatementProfit and Loss Statement
FY2013 FY2014 FY2015
Revenue $583,935 $583,935 $583,935
Direct Cost $249,425 $249,425 $249,425
Gross Margin $334,510 $334,510 $334,510
Gross Margin % 57% 57% 57%
Expenses
Salary $82,868 $93,113 $95,905
Employee Related Expenses $16,574 $18,623 $19,180
Marketing & Promotion $2,200 $2,400 $2,400
Utilities $13,200 $14,400 $14,400
Office Supplies $1,815 $1,980 $1,980
Insurance $2,750 $3,000 $3,000
Property Tax $11,000 $12,000 $12,000
Payroll Tax $16,500 $18,000 $18,000
Total Expenses $146,907 $163,516 $166,865
Operating Income $187,603 $170,994 $167,645
Income Taxes $18,760 $17,099 $16,765
Net Profit $168,843 $153,895 $150,880
Net Profit / Sales 29% 26% 26%
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The Palms at McClelland Apartment 8
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Gross Margin by Year
Net Profit (or Loss) by Year
About the Profit and Loss Statement
The projected profit and loss for the company is shown on the following table.
Executive Summary Who We Are What We Sell Who We Sell To Financial Summary Financial Highlights Sales by Year
Financial Plan Sales Forecast Sales Forecast Sales by Month About the Sales Forecast
Personnel Plan Personnel Table About the Personnel Plan
Budget Budget Table Expenses by Month About the Budget Startup Costs
Profit and Loss Statement Profit and Loss Statement Gross Margin by Year Net Profit (or Loss) by Year About the Profit and Loss Statement LastPageBookmark