the palms at mcclelland apartment2

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CONFIDENTIAL EXECUTIVE SUMMARY The Palms, at McClelland Drive INVESTOR CONVERTIBLE DEBT OFFERING: $1,695,00,000, $25,000 PER UNIT BUSINESS PLAN Prepared October 2012 Contact Information Indira Keller 2900 Westfork Drive, Suite 401 [email protected] Baton Rouge, Louisiana 70728, USA www.maisonblanchehome.ocm 1-225-361-6306

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The Palms at Mcclelland Apartment2

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  • CONFIDENTIAL EXECUTIVE SUMMARY

    The Palms, at McClelland DriveINVESTOR CONVERTIBLE DEBT OFFERING: $1,695,00,000, $25,000 PER UNIT

    BUSINESS PLANPrepared October 2012

    Contact InformationIndira Keller 2900 Westfork Drive, Suite [email protected] Baton Rouge, Louisiana 70728, USAwww.maisonblanchehome.ocm 1-225-361-6306

  • The Palms at McClelland Apartment i

    CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

    Table of ContentsExecutive Summary.................................................................................1Who We Are.............................................................................................................................................................1What We Sell ...........................................................................................................................................................1Who We Sell To ......................................................................................................................................................1Financial Summary ..............................................................................................................................................2

    Financial Plan............................................................................................3Sales Forecast .........................................................................................................................................................3Personnel Plan.......................................................................................................................................................4Budget ......................................................................................................................................................................5Profit and Loss Statement...................................................................................................................................7

  • The Palms at McClelland Apartment 1

    CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

    Executive Summary

    Who We Are Property Address: 5665 McClelland Drive, Baton Rouge, LA 70805

    Investor Convertible Debt Offering: $1,695,00,000, $25,000 Per Unit

    MBH Investment Group, LLC (MBH) will provide high-quality, comfortable rental units in Baton Rouge and other areas of Louisiana. MBH apartment units offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Our company is dedicated to a hassle free living environment in which our tenants can enjoy all of the benefits of safe, attractive, and inviting units. Unlike many other realty companies that are solely concerned with turning profits, our primary objective at MBH is to maintain the highest level of customer satisfaction that is achievable. Tenant safety, happiness, and comfort are our main goals. MBH will maintains competitive market prices, while working toward expanding the number of units owned, and increasing total profits earned. Within the company we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission.

    What We SellMBH Investment Group, LLC will initially focus our efforts on buying and developing existing properties. Once the properties are purchased, each unit will be hard wired with Internet access, state-of-the-art amenities will be installed, and safety measures will be implemented ensuring a cutting edge, safe environment. This course of action will be initially pursued as a way to efficiently utilize capital and establish a reputation within the community. Future projects may include custom build outs.

    Who We Sell ToInitial focus will be to buy and develop existing apartment complexes. We will modify and remodel the acquired real estate so as to meet MBH standards and increase long-term assets and income. Housing units will predominantly be located in the Central neighborhood targeting both students and professionals. MBH fosters the ideals of the importance of tenant needs along with healthy and understanding relationships and a professional commitment to satisfaction.

  • The Palms at McClelland Apartment 2

    CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

    Financial SummaryFinancial Highlights

    Great investment opportunity. This 2 story apartment complex has:18 units that are 3 bedroom and 1 1/2 bath, 28 unites that are 2 bedroom 1 1/2 baths, 13 units that are 2 bedroom and 1 bath, and there are 16 units that are 1 bedroom and 1 bath.

    3 bedroom- 18 units-950

    2 Bedroom, 1.5 baths - 28 unit

    2 Bedroom, 1 bath - 13 units

    1 Bedroom, 1 bath - 16 units

    Sales by Year

  • The Palms at McClelland Apartment 3

    CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

    Financial PlanSales ForecastSales Forecast

    FY2013 FY2014 FY2015

    Unit Sales

    3 bedroom 198 198 198

    2 bedroom, 1.5 bath 308 308 308

    2 bedroom, 1 bath 143 143 143

    1 bedroom 1 bathroom 176 176 176

    Price Per Unit

    3 bedroom $895 $895 $895

    2 bedroom, 1.5 bath $695 $695 $695

    2 bedroom, 1 bath $615 $615 $615

    1 bedroom 1 bathroom $595 $595 $595

    Sales

    3 bedroom $177,210 $177,210 $177,210

    2 bedroom, 1.5 bath $214,060 $214,060 $214,060

    2 bedroom, 1 bath $87,945 $87,945 $87,945

    1 bedroom 1 bathroom $104,720 $104,720 $104,720

    Total Sales $583,935 $583,935 $583,935

    Direct Cost Per Unit

    3 bedroom $265 $265 $265

    2 bedroom, 1.5 bath $365 $365 $365

    2 bedroom, 1 bath $265 $265 $265

    1 bedroom 1 bathroom $265 $265 $265

    Direct Cost

    3 bedroom $52,470 $52,470 $52,470

    2 bedroom, 1.5 bath $112,420 $112,420 $112,420

    2 bedroom, 1 bath $37,895 $37,895 $37,895

    1 bedroom 1 bathroom $46,640 $46,640 $46,640

    Total Direct Cost $249,425 $249,425 $249,425

    Gross Margin $334,510 $334,510 $334,510

    Gross Margin % 57% 57% 57%

  • The Palms at McClelland Apartment 4

    CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

    Sales by Month

    About the Sales Forecast

    The Sales Forecast is shown on the following table. We are projecting a healthy gross margin for the first year. This is an aggressive projection that will help our efforts to keep total cost of sales low while increasing gross margin. We will also have very low marketing costs, due to the public exposure to the units, and good word of mouth around the area.

    Personnel PlanPersonnel Table

    FY2013 FY2014 FY2015

    On Site Manager $27,500 $30,900 $31,827

    Maintenance Manager $32,680 $36,720 $37,821

    Maintenance Assistant $22,688 $25,493 $26,257

    Total $82,868 $93,113 $95,905

    About the Personnel Plan

    The personnel plan will be as follows:

  • The Palms at McClelland Apartment 5

    CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

    One manager to oversee and fill-in for all areas.

    Maintenance manager for property HVAC, electrical supervision

    Maintenance assistant In addition, we will hire two contract employees: a pet groomer and a behavioral trainer.

    In the first year, assumptions are that there will be only one manager, one supervisor, and assistant until the business can build.

    BudgetBudget Table

    FY2013 FY2014 FY2015

    Expenses

    Salary $82,868 $93,113 $95,905

    Employee Related Expenses $16,574 $18,623 $19,180

    Marketing & Promotion $2,200 $2,400 $2,400

    Utilities $13,200 $14,400 $14,400

    Office Supplies $1,815 $1,980 $1,980

    Insurance $2,750 $3,000 $3,000

    Property Tax $11,000 $12,000 $12,000

    Payroll Tax $16,500 $18,000 $18,000

    Total Expenses $146,907 $163,516 $166,865

  • The Palms at McClelland Apartment 6

    CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

    Expenses by Month

    About the Budget

    Marketing expenses will be higher in the first year to announce the opening of the firm and will drop after that. Most expenses will show small increases each year as the business will remain in the same location over the first three years.

    Startup Costs

    Total start-up requirements include legal costs, logo design, stationery and related expenses. The start-up costs are to be financed partially by the direct owner investment and long-term loan financing.

  • The Palms at McClelland Apartment 7

    CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

    Profit and Loss StatementProfit and Loss Statement

    FY2013 FY2014 FY2015

    Revenue $583,935 $583,935 $583,935

    Direct Cost $249,425 $249,425 $249,425

    Gross Margin $334,510 $334,510 $334,510

    Gross Margin % 57% 57% 57%

    Expenses

    Salary $82,868 $93,113 $95,905

    Employee Related Expenses $16,574 $18,623 $19,180

    Marketing & Promotion $2,200 $2,400 $2,400

    Utilities $13,200 $14,400 $14,400

    Office Supplies $1,815 $1,980 $1,980

    Insurance $2,750 $3,000 $3,000

    Property Tax $11,000 $12,000 $12,000

    Payroll Tax $16,500 $18,000 $18,000

    Total Expenses $146,907 $163,516 $166,865

    Operating Income $187,603 $170,994 $167,645

    Income Taxes $18,760 $17,099 $16,765

    Net Profit $168,843 $153,895 $150,880

    Net Profit / Sales 29% 26% 26%

  • The Palms at McClelland Apartment 8

    CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

    Gross Margin by Year

    Net Profit (or Loss) by Year

    About the Profit and Loss Statement

    The projected profit and loss for the company is shown on the following table.

    Executive Summary Who We Are What We Sell Who We Sell To Financial Summary Financial Highlights Sales by Year

    Financial Plan Sales Forecast Sales Forecast Sales by Month About the Sales Forecast

    Personnel Plan Personnel Table About the Personnel Plan

    Budget Budget Table Expenses by Month About the Budget Startup Costs

    Profit and Loss Statement Profit and Loss Statement Gross Margin by Year Net Profit (or Loss) by Year About the Profit and Loss Statement LastPageBookmark