the palm springs - psrar · is proud to partner with the palm springs regional association of...

the Palm Springs®

MO

NT

HLY

MARCH 2017 V2 N3

Palm Springs RegionalAssociation of REALTORS®

Palm Springs Location

4045 E. Ramon Road | Palm Springs, CA 92264

phone: 760-320-6885 | fax: 760-308-6211

[email protected]

PSRAR Mission StatementThe Palm Springs Regional Association of REALTORS® (PSRAR) is the premier source for real estate professionals promoting excellence through education, advocacy and ethics.

Nicole JensenChief Executive [email protected]

Rosa AdamsEducation Director / [email protected]

Steven BurrowsMembership/Compliance Coordinator [email protected]

Rickie McCabeCommunications/Operations [email protected]

Amy McLaughlinMLS / Supra Administrator & REALTOR® Store [email protected]

Frank Alvarez /Tim WelberryMultiple Listing Service (MLS)

Stephen BurchardCommunications/Public Relations

Karen Joy Tabbah / Judy GlennEducation

Brian Loth / John SmithSpecial Events

Jim FranklinLocal Government Affairs (LGR)

Benjamin LeaskouFinance

Skip Parsons / Stephen BurchardYoung Professionals Network (YPN)

Nicole Mendoza / Julie FrazierAffiliate Network

Alvin GreenwaltGrievance

Darcey DeetzProfessional Standards

PSRAR | p2

Staff

Committee/Network Chairs (2017)

2017 OfficersLucio Bernal, President

George Rider, President-ElectBenjamin Leaskou, Treasurer

Heather Ozur, Secretary

Directors (2017)Frank Alvarez

Stephen BurchardDavid Cantwell

John CyrRenee Edly

Henry HamptonKaren Joy Tabbah

Tony VaccaroTim Welberry

Jim Webb, Past PresidentJim Franklin, Government

Affairs Director

PSRAR | p3

MessageFrom thePresidentLucio Bernal

President 2017

Thank you to our Breakfast Sponsors for February.

2/1Sandy Edelstein / Prospect Mortgage

2/8 Patty Jenab / Diversified Capital

2/15Peter De La Torre / Beazer

2/22Jon-Eric Lehman / iMortgage

Spring is around the corner and with all the rain the valley has had, we should experience a beautiful spring time this year. This is a perfect time to get energized for second quarter by doing some organizing and preparing.

First, take the time to clear out all the winter paperwork and files you have been dealing with that might be sitting in your office space. File them and organize your files and client information sheets so that you can easily find them if you need them.

Second, take the time and prepare the clients you have been working with information about spring time buying and selling. It should be an active time of the year since the weather will be better than the previous few months.

Finally, take some educational courses and refresh on ethics and sales data. C.A.R. is offering all REALTOR members 45 hours of FREE CE in 2017! What an amazing member benefit. Your clients expect you to be the professional and facilitate their buying and selling power. Gather the data from the MLS and your hyper local information and send that info to some of your potential clients.

Remember also that social media is a great way to find new clients. Set up your Facebook business page so that you can boost posts to specific targets. The days of waiting for clients to come to you are decreasing and more and more clients come from social media platforms.

And finally, our PSRAR Spring Fling Auction is fast approaching! This year’s event will be held on Wednesday, April 12 (8 AM) at the Mizell Senior Center. This is a great event and we raise funds for our three chosen charities…Desert Escrow Scholarship, Local Boys & Girls Clubs and Sanctuary Palm Springs. Remember to save the date and participate in the auction. Let’s all come together to help the association raise money and have a great time with our colleagues.

Have a great end to the first quarter of 2017 and make it a great start to Q2.

Sincerely,

Lucio Bernal

Produced for Valley agents through the sponsorship and cooperation of PSRAR and CDAR by Market Watch LLC

©2017 CDAR & PSRAR. All rights reser�e�. �se �n� �istrib��on by members only.

The Desert Housing Report February 2017

8

53

15

3420

99108

155140

56

59

48

16

42

17

88 85

114 121

47

30

20406080

100120140160180

BERMUDADUNES

CATHEDRALCITY

CITY ofCOACHELLA

DESERTHOT

SPRINGS

INDIANWELLS

INDIO LA QUINTA PALMDESERT

PALMSPRINGS

RANCHOMIRAGE

THOUSANDPALMS

Uni

ts

Home Sales by City 3 month avg sales

February 2017 Year Ago

Home Sales per month by City The growth in three month sales for the region shows up in every city except Bermuda Dunes, Coachella and Desert Hot Springs. The largest increases by far are in the three cities of La Quinta, Palm Desert and Palm Springs. Palm Desert’s three month sales are 36% higher than last year while La Quinta is 27% higher. Palm Springs, with an average of 140 units a month, is 19 units or 16% higher than a year ago.

Produced for Valley agents through the sponsorship and cooperation of PSRAR and CDAR by Market Watch LLC

©2017 CDAR & PSRAR. All rights reser�e�. �se �n� �istrib��on by members only.

The Desert Housing Report February 2017

5,980

4,969

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Units

Valley Housing InventoryMar 1st 2012 to Mar 1st 2017

Coachella Valley Inventory. Inventory continues its positive trend of fewer listings compared to the same time a year earlier. On March 1st there were 4,969 units listed, which is almost 1,000 less than March 1st of last year. It’s also about 150 less than March 1st of two years ago. This positive trend seems to be primarily the result of the increased level of sales we’ve experienced over the last six months, which has prevented the inventory from building up to high levels during the off season like it did last year.

PSRAR | p4

Home LoansMade Easy!

Federally Insured by NCUA

www.suncommunityfcu.org (760) 337-4200 • (800) 404-3323

underwriting and funding.

• Low or no down payment• Flexible credit requirements• Competetive rates

SUN COMMUNITYFEDERAL CREDIT UNION

• Conventional• VA• USDA• HARP

Loans are avaible for the following:• Single family• Apartments 1-4 units• Owner occupied properties• Non-owner occupied properties• Manufactured homes (20 years or newer)

PSRAR | p5

Home LoansMade Easy!

Federally Insured by NCUA

www.suncommunityfcu.org (760) 337-4200 • (800) 404-3323

underwriting and funding.

• Low or no down payment• Flexible credit requirements• Competetive rates

SUN COMMUNITYFEDERAL CREDIT UNION

• Conventional• VA• USDA• HARP

Loans are avaible for the following:• Single family• Apartments 1-4 units• Owner occupied properties• Non-owner occupied properties• Manufactured homes (20 years or newer)

Enjoy a 4-day cruise departing from Long Beach with stops at Catalina Island and Ensenada while earning NAR’s Resort and Second Property Specialist Certification.

With this Certification, you will have the skills and knowledge needed for vacation and investment property transactions.

Cabins start at $638.10* per Double Occupancy $150.00 deposit required

For more details contact: Kevin Stern at 760.324.0798 or [email protected]*Rates include Cruise, Taxes, Round-Trip transfers from Palm Springs to

Long Beach.

*May qualify as a business expense. Consult your tax advisor.

Professional Development CruiseSeptember 25 - 29th, 2017

PSRAR | p6

WelcomeNewmembers

Foley Publications, Inc. located in Denver, Colorado, is proud to partner with the Palm Springs Regional Association of REALTORS®. Together we provide a professional, interactive monthly e-magazine for the Association’s membership.

30+ Years of Real Estate Publishing Excellence!

For advertising informaion,

please contact Ned Foley at

303-758-7878 or visit our website at

foleypub.com.

Branden Dalton/ Keller Williams

Lynette Gearig / Palm Springs Homes & Leasing

Debbie Miller / Debbie Miller Broker

Marcus Gear / Real Estate Property Management

Nina Diltz / S/A Mortgage & Realty

Larry Walter / Keller Williams

Anthony Rosas / Keller Williams

Ramona Skola / Homesmart Professionals

Melissa Walker / Power Real Estate

Dan Barbieri / Paul Kaplan Group

Nancy Kilar / Keller Williams

Jose Martinez / Homesmart Professionals

Michelle L. Marean / Michelle Marean Broker

Cheryl Burt / Aviara Real Estate

Dan R Webb / Homesmart Professionals

PSRAR | p7

What Everyone Should Know About Equal Opportunity Housing

The sale and purchase of a home is one of the most sig-nificant events that any person will experience in his or her lifetime. It is more that the simple purchase of housing, for it includes the hopes, dreams, aspirations, and economic destiny of those involved.

The LawCivil Rights Act of 1866: The Civil Rights Act of 1866

prohibits all racial discrimination in the sale or rental of property.

Fair Housing Act: The Fair Housing Act declares a national policy of fair housing throughout the United States. The law makes illegal any discrimination in the sale, lease or rental of housing, or making housing otherwise unavailable, because of race, color, religion, sex, handicap, familial status, or national origin.

Americans with Disabilities Act: Title III of the Americans with Disabilities Act prohibits discrimination against persons with disabilities in places of public accom-modations and commercial facilities.

Equal Credit Opportunity Act: The Equal Credit Opportunity Act makes discrimination unlawful with respect to any aspect of a credit application on the basis of race, color, religion, national origin, sex, marital status or because all or part of the applicant’s income derives from any public assistance program.

State and Local Laws: State and local laws often pro-vide broader coverage and prohibit discrimination based on additional classes not covered by federal law. In the State of California, It shall be unlawful for the owner of any housing accommodation to discriminate against or harass any person because of the race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, familial status, source of income, disability, or genetic information of that person.

ResponsibilitiesThe home seller, the home seeker, and the real estate pro-

fessional all have rights and responsibilities under the law.

For the Home Seller: As a home seller or landlord you have a responsibility and a requirement under the law not to discriminate in the sale, rental and financing of property

on the basis of race, color, religion, sex, handicap, familial status, or national origin. You cannot instruct the licensed broker or salesperson acting as your agent to convey for you any limitations in the sale or rental because the real estate professional is also bound by law not to discriminate. Under the law, a home seller or landlord cannot establish discriminatory terms or conditions in the purchase or rental; deny that housing is available, or advertise that the property is available only to persons of a certain race, color, religion, sex, handicap, familial status, or national origin.

For the Home Seeker: You have the right to expect that housing will be available to you without discrimination or other limitations based on race, color, religion, sex, handi-cap, familial status, or national origin

This includes the right to expect:

• Housing in your price range made available to you without discrimination

• Equal professional service

• The opportunity to consider a broad range of housing choices

• No discriminatory limitations on communities or locations of housing

• No discrimination in the financing, appraising, or insuring of housing

• Reasonable accommodations in rules, practices and proce-dures for persons with disabilities

• Non-discriminatory terms and conditions for the sale, rent-al, financing, or insuring of a dwelling

• To be free from harassment or intimidation for exercising your fair housing rights.

For the Real Estate Professional: Agents in a real estate transaction are prohibited by law from discriminating on the basis of race, color, religion, sex, handicap, familial status, or national origin. A request from the home seller or landlord to act in a discriminatory manner in the sale, lease or rental cannot legally be fulfilled by the real estate professional.

For more information on Equal Opportunity Housing, con-tact Fair Housing Council of Riverside County @ (951) 682-6581.

PSRAR | p8

PSRAR | p9

MLS NEWS

SUPRA TIPSRecent changes to cellular coverage in your area may prevent a small percentage of ActiveKEYs from updating automatically.

ActiveKEYs must be located within good cellular coverage to automatically update.

ActiveKEYs in your office will update automatically as long as your office is located in an area with good cellular coverage and the keys have current configuration settings.

Troubleshooting steps if a member’s ActiveKEY is not automatically updating

If a member advises you that their ActiveKEY is no longer automatically updating,use these troubleshooting steps to determine if it is in good cellular coverage.

Ask the member to check the cellular coverage where they normally keep their ActiveKEY. The key must be assigned and updated before checking cellular coverage. To check the cellular coverage:

1. Turn ActiveKEY on

2. Press the up arrow twice to scroll to the VIEW ACTIVEKEY STATUS menu option and press enter

3. Press the up arrow once

4. View the dBm number on the 3rd line

If the dBm is -999, the key is not being kept in a good cellular coverage area. The member’s options are:

• Upgrade to the eKEY app

Swap out your old active key for a new active key at your Association office

• Keep their current ActiveKEY and update it manually via PC Sync. If an emergency update code is needed, call KIM voice at 1-877-699-6787 (shown on the back of key.)

LOCKBOXES NOT ON DAYLIGHT SAVINGS TIMEJust a quick tip on the timed access for the Bluetooth I-boxes. The lockboxes are only able to observe Standard Time. During Daylight Savings Time, which began on March 12, the default access is from 8am to 11pm. If you have a seller who would like different timed access on their lockbox, you will need to program it accordingly.

Example: If your seller would like their lockbox to be accessible during Daylight Savings Time from 8 am to 7 pm, you will need to program the lockbox for access from 7 am to 6 pm.

Once November 5th rolls around, and Daylight Savings Time ends, the default access times will once again be 7am to 10pm. If you are trying to open a lockbox before or after the programmed access time, it will give you an error code saying “timed access”.

April Calendarof events

PSRAR | p10

Tuesday 4/4 RUN Group8:30am-10:00am

Special Events Committee 12:00pm-1:00pm

YPN (Young Professionals Network)2:00pm-3:00pm

Wednesday 4/5

Weekly Membership Meeting7:30am-9:00am

Fast Start Program1:30pm-4:30pm

Friday 4/7

Education Committee 1:00pm-200pm

Tuesday 4/11

RUN Group8:30am-10:00am

MLS Committee 1:00pm-2:00pm

Wednesday 4/12


MLS Training Class1:30pm-3:30pm

Thursday 4/13

License Renewal Seminar9:00am-12:00pm

Affiliate Network 2:00pm-3:00pm Tuesday 4/18


LGR (Local Government Relations)10:00am-11:00am

Wednesday 4/19


Thursday 4/20

Public Relations Committee 3:00pm-4:00pm

Tuesday 4/25


Board of Directors 10:30am-12:00pm

Wednesday 4/26


Affiliate Round Table 12:30pm-1:30pm

1031 Exchange Seminar1:00pm-4:00pm

PSRAR | p11

IDX GUIDELINES

1. All listings must display the Listing Agent(s) name and the Listing Office(s) name.

2. Only “Active” and “Looking for Backup” data may be displayed.

3. Available Fields:

* MLS #

* List Price * Area

* Address ( street number, street direction, street name, unit number, city, state, zip)

* Remarks

* Listing Agent(s) Name

* Listing Office(s) Name

* Listing Agent(s) Phone

* Listing Office(s) Phone

* Listing Agent(s) Email

* Property Type

* Status

* Status Date

* Number of Units

* Rooms

* Equipment

4. Photos and Virtual Tours will be displayed when available.

For any questions, please call the MLS help desk at 760-459-8712

Business hours Monday – Friday 8:00am-7:00pm Saturday 9:00am-2:00pm

PSRAR | p12

REALTOR®

Code ofEthics

Code of Ethics and Standards of Practice of the National Association of REALTORS® Effective January 1, 2017

Duties to Clients and CustomersArticle 3 (Case Interpretations for Article 3)

REALTORS® shall cooperate with other brokers except when cooperation is not in the client’s best interest. The obligation to cooperate does not include the obligation to share commissions, fees, or to otherwise compensate another broker. (Amended 1/95) [listen]

• Standard of Practice 3-1

REALTORS®, acting as exclusive agents or brokers of sellers/ landlords, establish the terms and conditions of offers to cooperate. Unless expressly indicated in offers to cooperate, cooperating brokers may not assume that the offer of cooperation includes an offer of compensation. Terms of compensation, if any, shall be ascertained by cooperating brokers before beginning efforts to accept the offer of cooperation. (Amended 1/99)


Any change in compensation offered for cooperative services must be communicated to the other REALTOR® prior to the time that REALTOR®

submits an offer to purchase/lease the property. After a REALTOR® has submitted an offer to purchase or lease property, the listing broker may

not attempt to unilaterally modify the offered compensation with respect to that cooperative transaction. (Amended 1/14)


Standard of Practice 3-2 does not preclude the listing broker and cooperating broker from entering into an agreement to change cooperative compensation. (Adopted 1/94)


REALTORS®, acting as listing brokers, have an affirmative obligation to disclose the existence of dual or variable rate commission arrangements (i.e., listings where one amount of commission is payable if the listing broker’s firm is the procuring cause of sale/lease and a different amount of commission is payable if the sale/lease results through the efforts of the seller/ landlord or a cooperating broker). The listing broker shall, as soon as practical, disclose the existence of such arrangements to potential cooperating brokers and shall, in response to inquiries from cooperating brokers, disclose the differential that would result in a cooperative transaction or in a sale/lease that results through the efforts of the seller/landlord. If the cooperating broker is a buyer/tenant representative, the buyer/tenant representative must disclose such information to their client before the client makes an offer to purchase or lease. (Amended 1/02)

PSRAR | p13

The PSRAR Affiliate Network held its monthly Round Table on February 22nd. Brady Sandahl of Keller Williams Palm Springs spoke to the attendees about the benefits of having a coach. The presentation was both engaging and inspiring!

The program was well received, with many asking for more! The Affiliate Round Table is another prime example of the culture at PSRAR. Agents give generously of their time to educate the affiliate community!

We hope to see Brady again at one of our future Round Tables. If you are interested in speaking at a Round Table event, contact Nicole Mendoza [email protected].

PSRAR | p14

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