The PA Planning The PA Planning ProcessProcessPart I: I Barely Have Part I: I Barely Have Time to React, Let Alone Time to React, Let Alone Plan Ahead — But Should Plan Ahead — But Should I?I?

Julie Debardelaben, NHQ/PAJulie Debardelaben, NHQ/PAMajor Al Pabon, NCR/PAMajor Al Pabon, NCR/PA

"Good fortune is what "Good fortune is what happens when happens when opportunity meets with opportunity meets with planning." planning."

Thomas EdisonThomas Edison

We will discussWe will discuss

Why you need a good PA PlanWhy you need a good PA Plan The 4 Step Planning ProcessThe 4 Step Planning Process Getting buy-in from your Getting buy-in from your

leadershipleadership ResourcesResources Moving forward after you have a Moving forward after you have a

planplan

Story timeStory time

PAO GoalsPAO Goals

The Wing NewsletterThe Wing Newsletter The Wing WebsiteThe Wing Website PAO Training – For myself and my PAO Training – For myself and my

squadronssquadrons Activity Coverage and SupportActivity Coverage and Support

Over the next few Over the next few yearsyears Planning evolvedPlanning evolved Had some successHad some success Became a processBecame a process

To Succeed you To Succeed you must have a good must have a good

planplan

Planning ModelPlanning Model

4-Steps4-Steps Applies at all levelsApplies at all levels Requires Teamwork/TeambuildingRequires Teamwork/Teambuilding RealisticRealistic MeasurableMeasurable

Starting PointStarting Point

CAPR 190-1CAPR 190-1 Program/policy SourceProgram/policy Source Defines MissionDefines Mission Defines ObjectivesDefines Objectives

CAP Public Affairs CAP Public Affairs MissionMission ““to inform internal and external to inform internal and external

audiences of Civil Air Patrol’s audiences of Civil Air Patrol’s national importance, safeguard national importance, safeguard the image and assets of the the image and assets of the corporation, and strengthen corporation, and strengthen relations with key audiences and relations with key audiences and customers, which enable the customers, which enable the organization to grow.” organization to grow.”

What does it mean?What does it mean?

We tell our storyWe tell our story We protect the whole We protect the whole

organizationorganization We build relationshipsWe build relationships

PA Program ObjectivesPA Program Objectives

Increase public awareness of CAP, its Increase public awareness of CAP, its local, state, and national missions and its local, state, and national missions and its contributions to the nation. contributions to the nation.

Develop and conduct a comprehensive Develop and conduct a comprehensive internal and external public relations plan. internal and external public relations plan.

Promote cooperation between CAP and Promote cooperation between CAP and other aviation organizations, the military, other aviation organizations, the military, business, industry, and civic groups. business, industry, and civic groups.

Objectives Objectives

Support the Mission StatementSupport the Mission Statement Plans support objectives at all Plans support objectives at all

levelslevels

Make CAPR 190-1 your Make CAPR 190-1 your friendfriend

Step 1 – Situational Step 1 – Situational AnalysisAnalysis

How many squadrons and units How many squadrons and units are in the wing?are in the wing?

How many cadet and senior How many cadet and senior members are in your members are in your unit/group/wing? unit/group/wing?

Step 1 – Situational Step 1 – Situational AnalysisAnalysis

List the special events conducted List the special events conducted each year each year

Identify the unit’s strengthsIdentify the unit’s strengths Identify areas targeted for Identify areas targeted for

improvementimprovement List the PA initiatives currently List the PA initiatives currently

being conducted and/or planned being conducted and/or planned for the near futurefor the near future

Step 1 – Situational Step 1 – Situational AnalysisAnalysis

Can PA help address areas needing Can PA help address areas needing improvement, such as recruitment? improvement, such as recruitment?

If so, cite the initiatives PA If so, cite the initiatives PA implements and/or plans to implements and/or plans to implement in the future. implement in the future.

What can be done in the coming What can be done in the coming year to improve your PA program? year to improve your PA program?

You will need toYou will need to

Work with the CommanderWork with the Commander Work with his/her key staffWork with his/her key staff Sell them on process and resultsSell them on process and results Engage leadership earlyEngage leadership early

Step 2 – Set ObjectivesStep 2 – Set Objectives

These objectives should be “Big These objectives should be “Big Picture” items that have an impact on Picture” items that have an impact on the whole organization.the whole organization.

Limit them to not more than 5 Limit them to not more than 5 objectives. objectives.

The details behind these objectives are The details behind these objectives are the goals that you and your the goals that you and your commander will set for your commander will set for your organization.organization.

Step 2 – Suggested Step 2 – Suggested ObjectivesObjectives

List the objectives identified in List the objectives identified in the situation analysisthe situation analysis

Encourage members to tell their Encourage members to tell their friends about CAP and the friends about CAP and the opportunities available to opportunities available to members for service and personal members for service and personal growth growth

Step 2 – Suggested Step 2 – Suggested ObjectivesObjectives

Increase public awareness of CAP, Increase public awareness of CAP, its local, state, and national its local, state, and national missions, and its contributions to missions, and its contributions to the nationthe nation

Promote cooperation between CAP Promote cooperation between CAP and other aviation organizations, and other aviation organizations, the military, business, industry and the military, business, industry and civic groups civic groups

Step 3 – Establish Step 3 – Establish GoalsGoals Required by CAPR 190-1Required by CAPR 190-1 Be realisticBe realistic Must have means of evaluationMust have means of evaluation

Step 3 – Establish Step 3 – Establish GoalsGoals At minimum a public awareness At minimum a public awareness

and networking goaland networking goal A list of projects and initiatives A list of projects and initiatives

designed to achieve these goals designed to achieve these goals A statement regarding how you A statement regarding how you

will evaluate each goal’s successwill evaluate each goal’s success

Review Sample GoalsReview Sample Goals

RecruitingRecruiting Public AwarenessPublic Awareness NetworkingNetworking

Step 4 – MeasurementsStep 4 – Measurements

Good plans have measuresGood plans have measures Leadership determines Leadership determines

effectivenesseffectiveness Measure quarterlyMeasure quarterly Share results with HHQ PAOShare results with HHQ PAO Review annually and updateReview annually and update

Planning ResourcesPlanning Resources

Resource DVDResource DVD CAP National PA WebsiteCAP National PA Website

Planning ExercisePlanning Exercise

Questions?Questions?