1 EDUCATE YOURSELFLearn about the value and versatility of the Over-the-Heart Chain by watching these two videos: 10 Ways to Style the Over-the-Heart Chain and Designer Carina Goen’s Jewelry Bar® presentation.

6 UPSELL THE ADD-ONSWhen you show your customers how versatile the chain is, they’ll want to have all the looks. Use a Take Out Menu to help them purchase the rest of the pieces they’ll need to complete all ten looks.

2 FEATURE THE OVER-THE-HEART CHAIN AT YOUR NEXTJEWELRY BAR

Make the chain a focal point by wearing it at your next Jewelry Bar. You can also display the chain in multiple looks and talk about each look during your presentation.

7 STYLE YOUR CUSTOMEREncourage customers to try the chain on, helping them visualize wearing it with different clothing styles, and show them how fun and easy it is to dress it up or down.

3 YOU SELL WHAT YOU WEAR… SO WEAR IT!Personalize the chain the way you love it the most and then wear it. When someone sees your chain and loves it, you can tell them, “I love it too…and you won’t believe how versatile it is! Let me show you.”

8 MAKE IT AN INCENTIVEConsider offering the chain as a special gift... when a guest books and holds a Jewelry Bar within a specific time frame, or when a customer purchases all the pieces to complete all ten looks.

4 DEMONSTRATE… ANYTIME, ANYWHEREWear your Over-the-Heart Chain, and you’ll be able to demonstrate the versatility anytime, anywhere! Be sure you incorporate it into your Jewelry Bars and Mobile Jewelry Bar, allowing you to demo the chain with everyone!

9 SHARE IT ONLINEWatch your Back Office for tools to help you share the versatility and flexibility of this chain at your Online Jewelry Bars and in social media. Don’t forget to take a selfie in your favorite way to wear this chain!

5 VERSATILITY ADDS VALUEBy showing the versatility of the Over-the-Heart Chain, you’re helping customers see the value in the product. Who wouldn’t want to buy a chain that can be worn in ten different ways for the price of one?

10 BE CREATIVECheck out the next page to see ten different ways to style the Over-the-Heart Chain. But don’t stop with just these ten styles. Get creative and see how many more styles you can come up with! Our Senior Vice President of North American Sales Marcia Cota likes to wear the chain wrapped multiple times as a bracelet... what’s your favorite style?

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