the original - melville primary school brief.pdf · mel 1 the original • icon elements are over...
TRANSCRIPT
M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 1
THE ORIGINAL• Icon elements are over 70 years old
• Historically the torch symbolised battle
• Typographically needed to be stronger
• One colour design lacked complexity
M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 2CRAFTING IDEAS
M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 3
M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 4
THE TORCH• Represents leadership
• Lighting the way forward
• Strength and power
• Life and growth
• Brightness and truth
• Regenerative power
M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 5
THE WATERING HOLE • Essential for life
• A fountain for new ideas
• Flow of energy
• Symbolic of growing
M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 6
THE GUM LEAF • Iconic of Australia
• Robust - tough - hardy
• Enduring
• Lasting
M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 7
THE ICON UNITED • Bright Futures
• Sustainable Growth of Knowledge
• A Fountain for Learning
M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 8