the origami of art fairs
DESCRIPTION
Cultural Festivals IFEA PresentationTRANSCRIPT
The Origami of Art Fairs
Presented by Cindy Lerick
The Six Folds for a Festival Makeover
Who What
Where History
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Valley Fold STAKEHOLDERS RELATIONS
Artists Sponsors Attendees City Officials Organization’s Members Volunteers Media
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Sun Sailor Newspaper July 9, 1995
“In a few weeks, more than 100,000 people will Jam the Minneapolis Uptown Area for the Uptown Art Fair. Many of them will go away thinking that the art fair was lacking in stuff they’d call art…Only one festival lived up to its name so far this year. The Basilica Block Party-it had plenty of Catholics”
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Valley Fold STAKEHOLDERS RELATIONS
Product
Experience
Identity
Association
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Mountain Fold SAINT LOUIS ART FAIR BRAND
“The mission of the Saint Louis Art Fair is to “create access to a broad array of visual and performing arts experiences, nurture the development and understanding of diverse art forms and cultures and encourage the expanding depth and breadth of cultural life in the Saint Louis area.”
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Mountain Fold SAINT LOUIS ART FAIR BRAND
Product
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Mountain Fold SAINT LOUIS ART FAIR BRAND
Product
Increase our Stakeholders Relations.
How we were servicing?
Never say “no". See what we can do.
Engage.
Activate.
Empower.
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Mountain Fold SAINT LOUIS ART FAIR BRAND
Identity
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Mountain Fold SAINT LOUIS ART FAIR BRAND
Associations
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Mountain Fold SAINT LOUIS ART FAIR BRAND
Revamp the sponsorship program.
Seek more dollars, less sponsors
Title
Retention rate increased
Sponsor fulfillment reports
Host sponsor retreat and conversations!
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Accordion Fold SPONSORSHIP
Media – review outlets, got rid of some
Collateral –theme based
Created media stunt at least 6 weeks before the event.
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Squash Fold MARKETING AND PUBLIC RELATIONS
Media Stunt
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Squash Fold MARKETING AND PUBLIC RELATIONS
Theme
Revamp the Art Fair theme Yearly
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Squash Fold MARKETING AND PUBLIC RELATIONS
Social Media
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Squash Fold MARKETING AND PUBLIC RELATIONS
Public Relations
Changed Focus and Company
Develop Media Strategy
Pitched a certain Story to a certain media, and gave them right of refusal
Set the stage for the media.
Did their homework for them.
Started very early, Planting the seed.
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Squash Fold MARKETING AND PUBLIC RELATIONS
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Squash Fold OPERATIONS AND LOGISTICS
Set Up Plans for All
Booth addresses
Longer time to set up
Reduced the number
Comfort Stations
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Squash Fold OPERATIONS AND LOGISTICS
Directional Information
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Squash Fold OPERATIONS AND LOGISTICS
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover
Fold Over and Over STAFF AND VOLUNTEERS
Change environment, recognizable on event day.
Allow for mistakes – no public flogging!
Eliminate stress (we aren’t doing brain surgery)
One for all, all for one!
Include them in the process (ownership)
Empowered and thanked!
Fold Over and Over STAFF AND VOLUNTEERS
THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover