The Oracle Experts

Web 2.0

By Bradley D. Brown, TUSC

http://bradleydbrown.blogspot.com

Oracle Certified Advantage Partner

Bradley D. Brownhttp://bradleydbrown.blogspot.com

TUSC Founder, Author, Chairman and Chief Architect

University of Denver Graduate Class – New Venture Creation

Clients IntelliReal, OAB, EventConnex, Jepp, Sun, …

Groups YPO, OOW, IOUG, ODTUG, LAOUG, RMOUG, etc.

Oracle Fusion Middleware Director/Ace

IOUC Fusion Council

The Oracle Experts

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Agenda

Introduction

Web 1.5

Web 2.0 Components AJAX

SLATES

Development Environments Apex

WebCenter Suite

Web Versions

Web 1.0 Publish data dynamically for viewing (UI)

Web 1.5 Web Services

Machine to machine content

Web 2.0 Next generation of the Web

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Did you Miss Web 1.5?

Web Services

Good news!

Can skip right into Web 2.0…but you might want to do both…

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Top IT Challenges

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Storage

CRM

Performance management

IT architecture redesign

Security

Data integration

Data quality

Disaster recovery

Business intelligence

Data security

Application integration

Indicate top five challenges your IT organization will focus on in 2007

Current SOA use

Do you have a service-oriented architecture (SOA) in place?

16% said YES

84% said NO

SOA…soon?

Do you have plans to implement an SOA?

The Challenge with the Current Situation

Companies typically have different applications that were developed over time

Applications developed internally

Custom-built outsourced applications

COTS, ERP, etc. applications

Everything is Different

Platforms

Technologies

Programming Languages

Procedural, object-oriented, component-based

Middleware

Tiers Terminal/host,

client/server, n-tier

Databases Relational,

hierarchical, object

Ways of sharing data

EDI, XML, etc.

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Boiling Frog Theory

If I knew what I know now, would I do it again?

Problem Providing all of data to every customer wasn’t

possible (4TB, but licensing issues)

Developing a “customized UI” is expensive

Step 1 - Implemented “light-weight” SOA Web Services

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Services

Existing or new programs

Make queries, update databases, make calculations, etc.

Things you already have throughout your organization

Modular development - broken into business areas (i.e. domains)

We Created Many Services

Plenty of existing services exist Get_id_from_address

Get_perfect_value

Generate_valuation

Get_Mvi_Qtr

You have plenty of these too

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Web Services

Provides the ability to call a program on another server as if the program is on the same server

Don’t need to know what language it’s written in

Don’t need to know what platform it’s running on

Similar functionality to a remote procedure call in the Oracle world – except across programming languages

Use EXISTING (not necessarily new) code!!!

Business Benefits - Compelling

Implementation would be Low-cost

Profitable for IntelliReal (make money while you sleep)

Clients would have timely access to the critical data – no licensing issues – pay by drink

Clients can customize their “calls” or queries to their liking

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Business to Business (B2B)

Customers develop applications that perform exactly as they wish – they know best

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Goals – Core, not Context

Business Goals Valuation accuracy

High data quality

Delivery methods Web Services – B2B

Hosted UI - demos

IT Goals Better valuation

accuracy

Better performance

Lower costs

Better functionality

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BPEL

Next step is BPEL Oracle BPEL Engine Oracle BPEL designer

Orchestrating Services

Easy maintenance

Doesn’t reduce internal network latency

Provides full integration

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BPEL Orchestration & ETL

Integration of 2-100s of legacy applications

Flat file budgeting system

Point to point integrations

Applications today have Web Service “APIs”

Available

Secure

Eliminates fragility

Designer provides use case requirements and specs

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Web 2.0

Social networking and collaboration – Blogs, RSS , Wikis

Mashups (portals)

Replacing email as our business application of choice

Platform, not a “tool” – Transactive Content

Feels like a “desktop” application

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Microsoft Office Web Client

The Oracle Experts

Maps.Google.Com

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Cyberhomes

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Flickr

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Netflix

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Backend Data Services

Backend components for your apps

Google, eBay, Amazon, Zillow, Yahoo, etc – all provide Web Services for you

Most vendor APIs are now Web Services

Business to business or application to application integration – mashups

This is the whole “Web 1.5” thing…

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Web 2.0 Components

AJAX - Asynchronous JavaScript and XML

SLATES Search

Link

Authorship

Tagging

Extensions

Signaling

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AJAX - Asynchronous JavaScript and XML

Technical implementation for the browser

Responsive and interactive applications

Exchanging small amounts of data with server

Behind the scenes - async

Partial page rendering

Used to do with hidden frames

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Search

Search the content

Oracle Secure Enterprise Search - Oracle Ultra Search

Google Search Appliance

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Link

Build links to other content, users, etc.

Tracking/analyzing clicks/usage patterns is key

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Authorship

Blogging and allowing users to create their own content

Wikis

Blogspot

Forums

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Tagging

Labeling, categorization, grouping content

Google Mail Automatic

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Extensions

Web Services

Personalization components

External calls Lookups

Mapping

Connecting

Calendaring

MashupsThe Oracle Experts

Signaling

Alerts

Emails

Notifications

RSS

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Web 2.0Development Environments

Oracle Application Express (Apex)

WebCenter Suite

Ruby

Many, many more…

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Oracle Application Express

Totally free (with Oracle XE)

Rapid development environment

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Free with EVERY version of the DB!!

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AskTom

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Metalink

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Utah DOT

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Robust Apex Application (UI)

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iMVI for Property

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GeoSearch

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Custom Report

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IPR

Oracle WebCenter Suite

JDeveloper - Enterprise solution

Will become Fusion

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Web 2.0 Summary

Next generation

What’s your first Web 2.0 effort going to be?

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Questions?

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Brad’s Papers and Presentations

Java-based Oracle Web Development

Java Server Pages

JavaMail

Java for the PL/SQL Developer

Web Cache – achieving 150 the performance

9iAS Installation, Configuration, and Tuning

Wireless

Practical Portal Practices

Implementing JSP in Portal

UltraSearch

Search Engines

Utl_smtp and Utl_http

iFS

JavaScript

Top DBA scripts for Web Developers

Security

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Other TUSC Presentations and Papers

Tuning Database

SQL

Applications

Security

Migrations

Discoverer & BI

Built-in Packages

PL/SQL

New Features

Forms, Reports

Designer

Team Management

Uncommon Leaders

Workflow

DBA topics

TUSC On-Demand Presentations can be found at www.tusc.com/briefing

Save the Date!

April 13 – 17, 2008

Colorado Convention Center

Denver, Colorado

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Copyright Information

Neither TUSC nor the author guarantee this document to be error-free. Please provide comments/questions to bradley_d_brown@tusc.com.

TUSC © 2008. This document cannot be reproduced without expressed written consent from an officer of TUSC.