the open x: datajournalism& crowdsourcing datajournalism 23.11.2011
TRANSCRIPT
The Open X:The Open X:Datajournalism&Datajournalism&CrowdsourcingCrowdsourcing
Datajournalism23.11.2011
Tanja [email protected]@tanjaaitawww.tanjaaitamurto.com
Open XOpen X
Crowdsourcing
Collective Intelligence
Open Innovation
Co-Creation
Crowdfunding
Crowdsourcing
Collective IntelligenceOpen Innovation
Co-Creation
Open data?
Micro Task I
•What is crowdsourcing?
•Give an example of a crowdsourcing effort.
I Crowdsourcing
Micro Task II
•What does the participant gain?
•What does the “task provider” gain?
•.... value proposition... incentive...
The Guardian: Leeds Cutswatch
Crowdspring
Universal Subtitles
Amazon Mechanical Turk
Crowdsourcing work: MicroTask
Optical Chracter Recognition
From internal knowledge to extended knowledge
Voluntary - Paid
Intrinsic-Extrinsic motivations
Plausible promise
Bike Accident Tracker
Chicago Tribune: Census
Chicago Tribune: Nursing homes
Open data&Open innovation
Best Seller API
Internal
Outside-In
Coupled
Inside-Out
End-users
Innovationnetwork
Extended product portfolio
Open API
Open innovation processes in open APIs
Aitamurto&Lewis, 2011.
