the ongood initiative what’s next online for the global ngo community? andrew mack pir/amglobal...

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The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

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The Internet is Changing, Expanding Creating real opportunities for an Online Global NGO Community

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Page 1: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

The OnGood InitiativeWhat’s Next Online for the Global NGO Community?

Andrew MackPIR/AMGlobal Consulting

Washington dc, March 2015

Public Interest Registry

Page 2: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

About Public Interest Registry

Global not-for-profit organisation created by the Internet Society (ISOC)

Experienced running .org – a stable, trusted registry with more than 10.5 million domains in 210 countries

Dedicated to serving the global non-governmental organisation (NGO) community

Page 3: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

The Internet is Changing, Expanding

Creating real opportunities for an Online Global NGO Community

Page 4: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

How does OnGood Help NGOs?

Preserving Safety and security online

Visibility Funding

Finding Partners and creating a Web Presence

Trust

Page 5: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

A Portal for Members of the NGO Community

Page 6: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

Create an Online Presence on the Portal

Get an immediate web presence:

Showcase your cause and activities

Collect donations

Communicate with partners, funders, public

Include links to your social media channels

Page 7: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

Having a website vs. Facebook pageYour own website Facebook page

Event calendar ✔ ✔Share news, photos, videos ✔ ✔Interact with your followers ✔ ✔Your own domain name ✔ ✖Collect a data base (emails, contacts,…)

✔ ✖Personalized email addresses ✔ ✖Advertise freely ✔ ✖

Page 8: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

Self-Certification

Validation required for entry into the community

Criteria validation Documentation References

A system of checks and appeals keeps .ngo|.ong clean

Community challenge process Regular reviews

Validation

Page 9: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

Our Success, Your Success

More NGOs online

More connections between NGOs from north and south

Connection to funders around the world

Mobilizing new contributors

Follow progress and sign up for an Expression of Interest at www.globalngo.org

Page 10: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry
Page 11: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry
Page 12: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting Washington dc, March 2015 Public Interest Registry

Who is an NGO?

The 7 characteristics used to define an NGO for .ngo|.ong validation: 1. Focused on acting in the public interest

2. Non-profit making/non-profit-focused entities

3. Limited government influence

4. NGO staff/members are independent actors

5. Active Organizations

6. Structured

7. Lawful