SEPTEMBER 28TH - 30TH 2018

The number 1 Exhibition in the world

for high quality musical instruments

Cremona Exhibition Centre

www.cremonamusica.com

• OKTOBERFEST •

ACCORDION SHOW

302 52% 28% +4,000 18117,057International

ExhibitorsExhibitors

from 30 CountriesNew exhibitors Products

on display Events

such as concerts, seminars,

masterclasses, workshops,

presentations

and historical exhibitions

Visitorsamong whom 18%

from abroad (from 55 Countries)

THE LARGEST MARKETPLACE IN THE WORLD FOR HIGH QUALITY MUSICAL INSTRUMENTS

THE MUSIC WORLD MEETS IN CREMONA

THE LARGEST AND MOST COMPLETE EXHIBITION IN THE WORLD FOR HIGH QUALITY MUSICAL INSTRUMENTS:

Since CremonaFiere first organized Mondomusica, in 2002, the Exhibition has been growing and expanding its scope thus becoming the largest marketplace in the world for high quality musical instruments.

Cremona Musica involves 5 sectors: strings, music publishing, pianos, guitars and wind instruments. A wide-ranging exhibit offer confir-ms Cremona as the world capital of music. From this year’s edition a new sector will be included: the accordion. This instrument boasts a well-established and world recognized tradition but lacks in an exhibit reference point.

Thanks to its enlargement and the involvement of other sectors, Cremona Musica is the ideal environment to do business, create sy-nergies and establish new cooperation projects.

25% 32,5%

2%3%

6,5% 1%

30%

Publishers

Suppliers and accessories

Piano makersand tuners

Trade

String instrument makersand bow makers

Professional and amateurmusicians and music lovers

A CONTINUOUSLY DEVELOPING EXHIBITION Not only a high number of regular visitors (69%) , but also a high share of new visitors (31%) attended Cremona Musica Internatio-nal Exhibitions 2017, thus demonstrating an excellent audience turnover: a tendency that proves Cremona Musica to be a strong attraction for a very wide audience.

69%

31%

new

The excellent results achieved at international level, in terms of Exhibitors, Visitors and Buyers’ participation, are due to the intense activity developed and promoted by CremonaFiere on the major international markets.

In 2017 as well, a large group of German Exhibitors participated in Cremona Musica. The exhibitors’ delegation from Bavaria (already a key presence in several past editions) confirmed its participation once again after a successful debut in 2015.

Thanks to our communication campaigns and tools, we managed to create a dense and extensive international network of contacts involving both professionals and amateurs of great music and violin-making. We increasingly use our social networks to keep in touch with our partners and to have real time feedback on our communication activities.

The great interest for the Exhibition is further confirmed by figures related to one of the most important visitors category: musicians.

PROFESSIONAL AND AMATEUR MUSICIANS FIND IN CREMONATHE PERFECT INSTRUMENT

AMATEUR MUSICIANSPROFESSIONAL MUSICIANS

INTERNATIONALIZATION RANKS FIRSTCremona Musica is a highly international Exhibition, as figures show: in 2017, 18% of visitors and 52% of exhibitors came from abroad. Figures confirm that international visitors from the 3 Continents that are most significant for the musical instruments market gather in Cremona,. since Cremona Musica is recognized by professionals of the sector as the most important marketplace in the world.

Italy

18%

82%

Rest of the worldAmerica

Asia

Europe

3%5%

12%

80%

Winds

String instruments

Pianos and other keyboards instruments

Guitars26%

28,5%

21%

24,5%

String instruments

Pianos and other keyboards instruments

Winds

Guitars 52,5%

18%

15,5%

14%

ForeignCountries

“Gewa Young Contest”The competition for violinists, violists and cellists aged between 6 and 14 years old organized in cooperation with CremonaFiere consisting of five regional selections and a national grand finale that took place within Cremona Musica 2017

Cremona Musica Gala Concertthe inaugural concert of the Exhibition starring Tuck and Patty, Diane Ponzio and Finaz took place in the charming setting of Ponchielli Theatre.

The winners of Cremona Musica Awards 2017Carlo Fabiano, Sonig Tchakerian, Stuart Isacoff, Giovanni Sollima, Ivry Gitlis

2nd Meeting with Italian Music RetailersA precious opportunity for Italian music retailers to meet and share ideas

Red Room – Italian Contemporary MasterpiecesAn initiative launched in 2015 to highlight Italian masterpieces, involving in its last edition 17 violin and bow making Masters

Historcial Exhibitions“Strings and Blues” e “Guitar over the centuries”Every year we organize exhibitions of historical instruments from museums or pivate collections that played a key role in the de-velopment of guitar.

Cremona Musica hosted 181 artistic and cultural events such as concerts, masterclasses, presentations, workshops, competitions and historical exhibitions. These initiatives are extremely important to attract a qualified audience.

A UNIQUE EVENTS PROGRAMME WITH 181 HIGH-LEVEL EVENTS IN 3 DAYS

SPECIALI EVENTS

Santa Cecilia National Academy Professors: Benedetto Lupo, Carlo Fabiano e Sonig Tchake-rian;

AN INTERNATIONAL FESTIVAL STARRING THE BIG NAMES OF THE MUSIC SCENARIO

Ivry Gitlis, the greatest living violinist

Giovanni Sollima, worldwide famous composer

Gilles Apap, the violinist who well combines classical repertoires with jazz and folks music

The Big Names of guitar-making: Jason Kostal, Richard Hoover, Steve Klein and of guitar-teaching: Micki Piperno, Eric Lugosh, Paolo Bonfanti

Wind instrument artists performing and holding masterclasses: Matteo Evangelisti, Hyumin Yoon, Maarten Vonk, David Brutti, Gary Schoker, Corrado e Andrea Giuffredi, Jean Claude Gèrard, Alessandro Visintini, Marcio Pereira, Andrea Manco, Cho Sunghyun,

International artists involved in the Piano Festivals: Itamar Golan e Natsuko Inue, Enrico Pompili, Ramin Bahrami, Enrico Pieranunzi, Inna Faliks, Maurizio Baglini, Alessandra Ammara, Danilo Rea, Ariadna Castellanos, Valentina Lisitsa, Paolo Alderighi e Stephanie Trick, Roberto Giordano, Ernesto Noce, Gloria D’Atri, Clara Murnig, Massimiliano Genot, Umberto Petrin.

The protagonists of our 181 events were more than 400!

THE ENTIRE WORLD SPEAKS ABOUT CREMONA MUSICA

The media lounge is a new entry in Cremona Musica. This initiative brought to Cremona 30 journalists from the major international media channels. Following the Exhibition they will publish their reports on several media channels:

• Kirsten Beasty – The Strad (UK)• Federico Capitoni, Repubblica (Italy)• Sandro Cappelletto, La Stampa (Italy)• Nicola Cattò – Musica (Italy)• Luca Ciammarughi, Musica, Radio Classica (Italy)• Giulio Cinelli – Pianosolo.it (Italy)• Geoffrey John Davis – TheViolinChannel.com (UK)• Carsten Dürer – Piano News (Germany)• Christoph Hiller – BR-Klassik (Germany)• Stuart Isacoff – Wall Street Journal, Musical America (USA)• Patrick Jovell – Pianostreet.com (Sweden)• Andreas Kern, conceiver of the Media Lounge (Germany)• Luca Iavarone – Fanpage (Italy)• Massimo Lombardi – Venice Classic Radio (Italy)• Christian Lloyd – The Strad (UK)

• Valentina Lo Surdo – RAI Radio3 (Italy)• Juan Lucas, Revista Scherzo (Spain)• Luca Lucibello – Archi Magazine (Italy)• Filippo Michelangeli, Suonare News (Italy)• Jeremy Nicholas – BBC, Gramophone (UK)• Paola Parri, pianosolo.it (Italy)• Cecile Prakken – Brava TV– Stingray Group (Holland – Canada)• Christian Salerno – pianosolo.it (Italy)• Gaetano Santangelo – Amadeus (Italy)• Tohru Sase, Sarasate (Japan)• Eric Schoones – Pianist and Luister (Holland)• Alessandro Tommasi – Amadeus online (Italy)• Matti Tuomisto – Rondo Classic (Finlandia)• Erica Worth, Pianist Magazine (UK)

Cremona Musica really captured Italian and international media attention, thus reaching the result (up to November 28th, 2017) of 789 issues on 211 media channels,

32

11

5

32

16

354

333

8

4

2

9

6

129

53

MEDIA CHANNELS nr of ISSUES nr of headingsNewspaper

Agencies

TV

Magazines

Specialized Press Magazine

Web ITALIA media channels

Web INTERNATIONAL media channels

Total ISSUES 783 media channels 211

s

s

Piazza Zelioli Lanzini,1 - 26100 Cremona - Italy | Tel. +39 0372 598 011 - Fax: +39 0372 598 222 | info@cremonamusica.com

www.cremonamusica.com

AN INTENSE COMMUNICATION ACTIVITY

• 18 press releases to a mailing list of 1,835 Italian and international journalists

• 121 published news

• 128 posts on Facebook

• Cremona Musica: 6.502 fan • Piano Experience: 1.685 fan

• Acoustic Guitar Village: 3410 fan • Cremona Winds: 352 fan

• Cremona Musica: 227 post and 1094 follower

• 195 follower

• 91.953 sessions (+32.68% vs 2016)

• 70.470 web visitors (+42.74% vs 2016)

• 174.892 displays (+0.29% vs 2016)

• A national and international advertising campaign reaching about 680,000 contacts

Cremona Musica website

Use of the social networks

Before, during, and after Cremona Musica, CremonaFiere press office produced:

Facebook

Instagram

TwitterInstagram

2.705 public group users

• Piano Experience: 310 post and 1183 follower