the numb3rs of oztv

The Numb3rs of OzTV Jeff Tan-Ang

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Jeff Tan-Ang of Apps Perhaps discusses their experience releasing OzTV to the iTunes App Store

TRANSCRIPT

The Numb3rs of OzTVJeff Tan-Ang

• About Us

• OzTV Demo

• Numbers

• Questions

Outline

• Alex Johnston - UX Designer

• Jeff Tan-Ang - Developer

About Us

• Flow View

• Grid View

• Reminders

• Sharing

• Show Info

OzTV Demo

• Idea Inception - December 2009

• Development Start - March 2010

• Server Infrastructure ~1-2 months

• Client ~5-6 months

• App Submission - 15 August 2010

• Version 1.0 Release - 26 August 2010

Timeline

Sales

• First day sales -161

Top Paid Lifestyle

• Peak day sales - 991

#6 Top Paid Overall

Ranking History

• Social Media

• Banner Ads

• eBroadcast Website

• MacTalk

• Press Release

• MacTalk Video Podcast

Marketing

Updates

• Evening (60%), Afternoon (21%), Morning (11%), Late Night (8%)

• Today (88%), Tomorrow (7%), Day After (2%)

• Flow View (58%), Grid View (42%)

• Median Session Length - 1 minute 6 seconds

• Median Session Frequency - 2 sessions per day

• Jailbroken Devices - 1.7%

Analytics (Flurry)

User Retention

• Release near weekend

• Connect with Customers

• Social Media

• Support Email

• User Ratings and Reviews

• Minimise distractions

Tips

• Facebook: http://www.facebook.com/oztv

• Twitter: @oztvapp @appsperhaps

• Email: [email protected]

• Website: http://www.appsperhaps.com

Questions

http://www.appsperhaps.com

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