the now generation

8/14/2019 The Now Generation

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What Does It Mean

To Be A Millennial?

We cant live without our mobile devices. They enable us to constantly

work and play at the same time, in real time, without pause. The first thingwe do in the morning is look at our Smartphone. Do I have a new email?Did she BBM (BlackBerry Message) me last night after I fell asleep? Whatdid I miss in the few hours I was asleep? Whether were sitting in our dorms,studying abroad in Prague or sitting in a caf in Tel Aviv, we need to know

whats going on with our friends and we need to know now.

follow us on twitter @NatanTV

Natan Edelsburg is theFounder of Natan.TV a teaexpert students who speciain social marketing, designvideo services. Natan.TV wformed to offer millennialexpertise on new media toosuch as Facebook, Twitter YouTube combined withfluency in Adobe Photoshodesign and Final Cut videoediting.

Natan is currently at NYU

studying Media, Culture anCommunications at theSteinhardt School with a min Producing from the TischSchool of the Arts. He lovewatching every (good) TV swhile refusing to let networand cable channels decidewhen he has to watch them

Natan is a staff writer forNYULocal.com(bit.ly/natanwritinsample),where he covers entertainmtechnology and new mediais also the New York Socia

Media Examiner forExaminer.com(bit.ly/socialmediaexamineand a guest blogger forJewneric.com, a new platfofor the Jewish voice.

Natan's work has been in TNew York Times, New YorkPost and MediaPost's Just Online Minute.

Natan is the Vice Presidenthe Communications Clubwhere he helped establish partnership with the Social

Media Society. Throughouttime at NYU he has hadexperiences with the followorganizations:

HopStop.comFameGame.comMASA Israel JourneyMr. YouthJetBlueProcter & GambleQuinn & Co. Public RelatioBain & Co.Sawhorse MediaMAXIM Style GuyBrickunderground.com

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NATAN EDELSBURG 1

We dont have time for long emails and probably wont read them if we

see that theyre more than one paragraph. The reason we constantly texteach other, without pause, is because we want to stay connected to everythingwhile functioning everyday - whether in class, at jobs or at internships. When weget long emails, especially from our universities, we ignore them not becausewe dont care and not because were apathetic. We simply have the tools andtechnology today to accomplish so much. We take in so much information.We need everyone to start recognizing that and provide us with shorterntroductions to the topics you are talking about. Then, give us a hyperlink enablingthose that want to engage in the topic to go to the internet to learn more.

We want to be challenged and we want to be treated like adults. Millennialsoften complain that theyre not having a good experience at their internship orthat they hate going to work everyday. It may be time to retire the wordinternship. The connotations behind the word are often synonymous withslave. We dont think we should be handed a job. We dont even think weshouldnt have to do intern work like preparing documents or proofreadingor filing, etc. On the contrary these small and simple tasks give us an insiders

view to the details of the business. All we ask is that you create programs,whether in a small or large company, to give us the opportunity to use what weove to do to help your business, whether that be art, music, TV, etc.


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TV Cant Rot A KidsBrain if They Arent Watching

Never trust anyone over 20. We grew up relying on editors to tell us whatmatters. Whatever was on the front page of a newspaper, cover of amagazine or top of the news hour seemed to be what mattered most.

The Now Generation doesn't care about pages, digital or print. They starttheir day with feeds -- in Facebook or maybe even Twitter. Their friends tellthem what matters by posting links, short messages and photos. That linkmight lead to a New York Times article, or a Gawker post, or some blogwe've never heard of before. But doesit really matter what it goes to? If it's

bull or boring, it'll be called out in comments. If it matters, it will be "liked"(Facebook's term for a thumbs up vote).

These kids with their inane status updates are doomed, right? I'm of thelater part of what was called the MTV Generation. As the name implies, wewatched a lot of TV. The rise of cable TV had social commentatorsdeclaring that we were headed for disaster. Who's reading anymore? Theyhad a point. TV is a one-way medium. It doesn't make you a better readeror writer. And most of it doesn't make you a wiser person either.

Now, to the horror of television executives everywhere, young people arespending most of their time online rather than in front of the TV. It's easy toforget most of what we do on the web is reading and writing. It's interactive.And it can be transcendent. The worst of the web is worse than the worstof TV. But the best of the web is far better than the best of television.

Wikipedia provides more knowledge to even the poorest kid with internetaccess than Britannica did to the few who could afford it. Blogs and Twitterprovide a platform for self-expression previously reserved for a select few.Facebook provides a window into the diverse lives of classmates, friends

and colleagues. Who would have thought in the '80s that reading andwriting would make a comeback in the '00s?

The Now Generation is no more ignorant than any generation that'spreceded them. They're definitely savvier and better communicators. Ihope they turn out wiser too. But that doesn't make understanding themany easier. Good luck!


Gregory Galant is the Cof Sawhorse Media, whruns a network of propeties that make shortcontent useful includingShorty Awards, Listorioand Muck Rack. TheShorty Awards recognizthe best producers of sform content on Twitterbased on votes from tenof thousands of Twitter

users. Muck Rack makeeasy to follow whatjournalists are tweetingabout. Sawhorse alsopowers sites in partnerswith Conde Nast Style.cand Technorati.

Greg hosts Venture Voithe leading podcast aboentrepreneurship. Prevously, Greg was anassociate producer at

CNN.com where heanalyzed the latest trenin citizens' media. Greghas worked at NewlightManagement, a $120Mtechnology venture capfirm. In 1996, Gregfounded Halenet, anaward-winning Internetstrategy firm while in higschool.

Greg has been featuredThe New York Times,Financial Times, TheVenture Capital JournaThe New York Daily Neand XM Radio. The SufNassau Chamber ofCommerce named him 2003 "Entrepreneur of tYear".

Companies worked for:CNN.com; NewlightVentures

GREGORY GALANT 2


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Social Media

and Politics

Is it possible to use social media to reach millennials and get them

interested in politics?

For me there are two basic words which describe the activity on social media:Serendipity and Relevancy, when both terms can make millennials benterested in politics. Only if political messages are going to be spread accordingto social media rules short, straight to the point and interesting, the millennialswill listen to them.

How has social media changed the way political messages are spread?

Social media, which has penetrated large segments of our society, has become atool that allows political people to spread their message directly--unmediated bythe press. Furthermore, their messages can also be spread by their supporters

around the world. If in the past they needed the media in order to spread themessage, today they can use social media as a media outlet.


David Saranga is a carediplomat who has recenended a four year-term The Consul for Media aPublic Affairs at theConsulate of Israel in NYork. In this capacity hewas responsible for Israimage in the United Staand was the main Israecontact person for natioAmerican media outlets

based in New York.

Prior to joining the Conate in New York, Mr.Saranga served as DepSpokesperson at theMinistry of Foreign Affain Jerusalem and wasresponsible for all contawith the foreign media

based in Israel. DavidSaranga has also serveas the First Secretary fo

Media and Public Affairthe Israel Embassy inSpain and as deputyambassador at the IsraEmbassy in Romania. Hprepared for public servin the Israel Ministry ofForeign Affairs, where hstudied Diplomacy andPolitical Economy.

David Saranga has anMBA from the HebrewUniversity in Jerusalemis on a leave of absencfrom the Israeli ForeignMinistry and he is a facmember of the AsperInstitute for New MediaDiplomacy at the SammOfer School of Commucations at the interdici-plinary Center (IDC)Herzliya.

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A key element of Saranga's tenure as Consul for Media and Public Affairs at the

Consulate of Israel in New York was the development and implementation ofcomprehensive New Media and Social Media initiatives in the field of publicdiplomacy. He successfully launched numerous programs in this arena whichwere widely covered in the American and international media (The New YorkTimes, Newsweek, Le Figaro, the Guardian and others).

Saranga's policy methods in public diplomacy are anchored around a clutch ofcore principles: Social Media, conventional media, marketing and public relations.As an example of Mr. Saranga's interdisciplinary approach to Public Diplomacy,

consider his "Citizen's Press Conference" on Twitter, the first governmental pressconference ever which took place on Twitter platform.

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Sarangas social media activity was widely explored as a case-study in two recentbooks on the field of Social Media published in the last year: Weinberg, Tamar.The New Community Rules. Sebastopol: O'Reilly Media, Inc, 2009. Shel, Israel.Twitterville: How Business Can Thrive in the New Media Global Neighborhoods.Penguin Group USA, 2009

DAVID SARANGA 3


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Who Owns

Social Media?

What do millennials not know about social media? What do they know

reallywell? What could they use improvement on?

Many will argue that millennials "own" social media. And in fact,there's a fairly reasonable case to be made in support of this. Afterall, isn't the king of all social media channels -- Facebook -- run(and overrun) by millennials? Yet, weren't/aren't millennials slow tohop on the Twitter bandwagon, and frankly I wonder if SMS and BBM

remain their true calling - for the moment.

Still, millennials have a leg up on Generation X, Y and boomers. Theyhave the available personal bandwidth to more fully engage the socialgraph, since their careers probably have yet to hit peak demands. Andsecondly they grew up with the digital acumen and openness on whichsocial media thrives, i.e., they're comfortable with new media andhave relatively fewer qualms about sharing personal data or tagging acompromising photo.

In my profession -- the business of communications -- and inparticular, reputation management, millennials' curiosity andwillingness to experiment coupled with the honed instincts of more

seasoned practitioners make a formidable pairing. Also, there doesn'tseem to be the same tension that existed between boomers and Gen X andY'ers -- at least not in the eyes of this boomer.


Peter Himler, FoundingPrincipal, Flatiron Commnications LLC

Peter Himler heads a NYork-based PR/mediaconsulting firm thatprovides media and socnetworking strategiesdesigned to helpcorporations, institutionnon-profits and start-up

companies build apositive presence -- botonline and off. An awawinning industryveteran, he straddles thworlds of traditional PRand social media,frequently lecturing on tnexus of the two.

Prior to forming Flatiron2005, he served as thesenior media

relations executive forseveral of the world'slargest publicrelations firms. In additPeter is president of thePublicityClub of New York. He isinvolved with the CenteCommunication,PRSA, and the SocialMedia Collective. He alsits on theCommunications Commtees for United Way of NYork City and theAmerican Cancer Socieas well as on the BoardAdvisors for theCommunications andMedia Studies ProgramTufts University fromwhich he holds a B.A.degree in Political Scienand French.

PETER HIMLER 4


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Social Mediaand Technology

The landscape of media, marketing and technology is changing and the

millennial generation is poised to spark a new multi-disciplinary

renaissance of creativity and discovery. Using ubiquitous web tools to track

conversations, spread messages and grow audiences, digital natives will

transform our cultural landscape. This shift will also vast new economic

inputs & scientific breakthroughs. At HootSuite, we regularly notice these

cataclysmic changes bubbling up from the grassroots of bedrooms andclassrooms as much as boardrooms.


Ryan Holmes is theCEO of HootSuite

Media, Inc. and alsoco-founded InvokeMedia in 2000. Holmfrequently appears i

media interviews,speaks at conferencand participates in

industry panels abou

the future of the socweb.

Ryans experiencecombines diversemanagement skills wsolid industry and

technical knowledgeaddition to academicknowledge through t

University of VictoriaSchool of Business

Okanagan College phands-on entrepre-

neurial experiencethrough several starup ventures includin

restaurant chain, atourist adventurebusiness, and ane-commerce store w

3m+/year revenues.

RYAN HOLMES 5


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Publisher: Natan Edelsburg Design by: Maziar Azizi

Please contact [email protected] if you haveany questions about millennials, what werethinking, what we like to do and how were

innovating with all the technology and infor-mation that is constantly being fed to us.Wed be happy to connect you with talented

individuals from around the globe.

bit.ly/natanpress

Download the guide @ millennials.natan.tv

the now generation

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