“ The Nitty Gritty of Content & Web Analytics

CAPE TOWN Date: 31 March, 2017 Cost: R2 650 Duration: 1 day Location: Workshop 17, V&A Waterfront

JOHANNESBURG Date: 24 March, 2017 Cost: R2 650 Duration: 1 day Location: Open, Maboneng

* Book early to guarantee a spot. Seats are limited.

I found the workshop very educational and would certainly recommend it to anyone with an interest in creating content online.

Very impressed with the venue, how the workshop was handled and the content.

The course content was well presented and delivered by Neil with ample time for questions, feedback and even "focus" dogging :) Everything proceeded very smoothly and was well received by all attendees. Thank you Webgrowth.

Very impressed with the overall experience. From the location to the knowledge learnt. I could do it full time! Also, the many breaks in between were very good - kept the mind fresh.

“ Neil’s approachable manner to lectures and

course topics is highly effective, relatable and

leaves the students with real-life knowledge of

how the topic can be used in their personal

environment.

Warren Harding, Cape Town

Facilitator and head lecturer, IAB / AAA: Digital

Media & Marketing course.

Leading Marketers Start With Business Objectives First

95% of leading marketers agree that "to truly matter, marketing analytics' KPIs must be tied to broader business goals.”

- Google & Econsultancy

#PressurePoints We Address

‣ An objectives framework to present to clients and internal internal marketing teams

‣ Aligning short and long-term strategies to meet business objectives

‣ A reporting template to continuously challenge performance

Adaptability is more vital to success than ever

Change is going to happen whether you pursue it or not

“ We’re lifting the lid and presenting our growth framework ”

We’ll Introduce Our 5 Penny Drop Moments

Reporting formulaClickability X Shareability X Distribution

URL structure and meta dataOne competitor comment

Content repurposingDonut marketing

Getting focusTraction model

Have an opinionWe need to “live out loud”

#1

#2

#3

#4

#5

Executing on data insights has taken us to #1

Strategist Content Optimisation

We teach what works

We show you how to gather user data to improve performance

What Is Our Common Thread?

We Want Your Growth Strategy To Come From Data

KPI’s Planning Execution Reporting

COURSE CONVENER

A thought-leader in the digital marketing space, having spoken at

conferences like Wordcamp and top Institutions in South Africa. He

was also fortunate enough to be one of five co-founding members to

the GROW Academy, an NGO focused on providing digital marketing

training to over 1000 of South Africa’s under-resourced youth.

He has 10 years experience in search marketing and has taken a small

startup, Webgrowth, to become one of the leading digital marketing

training companies in South Africa.

He brings knowledge and skills transfer to every teaching session.

Guiding you through the myriad of digital marketing jargon, keeping it

simple - yet effective for all levels of digital marketers.

NEIL PURSEY

From our decade of experience we have seen time and time again that with no strategy, your campaign is destined for failure. A digital

marketer with only technical skills and no understanding of how to apply them, won’t be equipped to manage and execute on client projects. A lack of strategy is a common problem we are seeing in the

digital industry - this workshop is aimed at addressing this problem, which will equip the attendees and enable them to become better digital marketers.

- Neil Pursey, Founder of Webgrowth

“

The Workshop Outline

CAPE TOWN Date: 31 March, 2017 Cost: R2 650 Duration: 1 day Location: Workshop 17, V&A Waterfront

JOHANNESBURG Date: 24 March, 2017 Cost: R2 650 Duration: 1 day Location: Open, Maboneng

* Book early to guarantee a spot. Seats are limited.

9am Sign-in & Welcome

9:15am Our Methodology An introduction to our winning formula

9:45am Business Objectives Matching strategy & KPI’s

10:15am The New SEO Making content the hero

11:30am Discussion #1: Website structure Developing a framework for success

12:00pm Discussion #2: Deep linking & content pillars The value of page authority

12:20pm Break for lunch

10:45am Break for tea

1:30pm Discussion #3: On-site optimisation The balance between SEO and Social

2:15pm Discussion #4: Content promotion Using paid advertising the right way

3:00pm Discussion #5: Reporting Bringing everything together, showing the value

4:00pm Goodbyes Served with refreshments

Neil’s role as a mentor was vital for my career. It marked the beginning of a professional career

in SEO for me. I had no idea how valuable these

skills would be.

Shu-aib Benjamin, Cape Town

Freelance Digital Marketer, 6 years experience

“

Thank you for your time

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If you have any questions, please email

support@webgrowth.co.za

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