The Nikkei Online Edition

September, 2011

Nikkei America, Inc.

www.nikkei.com

JAPAN’S PREMIER BUSINESS NEWS SITE

• The first major paid news site in Japan – Web version of The Nikkei, Japan’s premier business

newspaper – Launched on March 23, 2010 – Readers charged for full access to newspaper content

• Increased contact points for real cross media integration

– Newspapers (home/ commuting) + PCs (home/office) + mobile devices (commuting / on the move)

• Current Numbers (8/2011) – Over 140,000 paid subscribers – Over 1,000,000 registered users

Japan’s Online Source for Business News

Web edition Breaking news and commentaries with detailed information updated 24 hours a day.

Morning & Afternoon editions All of the information published over the past seven days from our flagship newspaper, the Nikkei Morning edition and Afternoon edition.

Business Leader

Money

Technology News relating to IT and technology. This will also include information from the specialized magazines published by Nikkei Business Publications.

Life Lifestyle stories including topics such as household finances, fine dining, art, music ,culture, and the environment.

Sports

Subsites

Property Search Property Search

Project-site finder

Study with Nikkei

Careers Education Career college

Qualification Guide

Course Finder

University Search

MBA & Business professionals

Job search

Free Time C-Style Web CG

Nikkei Golf Guide

Iki-iki – Healthy living Web GOETHE & Marisol

Restaurant Guide

Sections and Subsites

Sections

Information on recent trends and leading businesses ,including long-form analysis and commentary.

News and market data, including stock information geared for the individual investor.

Market News and market data for advanced, professional, and institutional investors. Includes coverage of commodities markets and new financial products with a special focus on Asia and emerging markets..

Free ・Registered users

Paid Subscribers

Free ・ Unregistered users

Nikkei ID

1 million+ 120,000 The Nikkei Online Edition’s metered

paywall model offers advertisers both the breadth to reach the wider Japanese business community, along with ID targeting to focus on specific segments and industries. In addition to display advertising, advertisers can reach registered users through targeted email campaigns.

Paywall Structure

Online Edition + Subsites

Site Statistics

※1 Web page top includes news, specials, serialized columns and ranking surveys ※2 User set-up pages, registration pages etc.

Online Edition Subsite

Web Edition News※1 80,000,000 C-Style 400,000

Business 3,500,000 WEB GOETHE 700,000

Money 75,000,000 marisol@NIKKEI 800,000

Technology 5,000,000 Health 400,000

Life 3,000,000 Career College 300,000

Sports 3,500,000 web CG 15,000,000

Subtotal 170,000,000

Morning / Evening Edition 3,000,000 MY Nikkei 500,000

Total no. of page views

Approx. monthly totals

200,000,000

Homepage PVs 45,000,000

Total unique users 12,000,000

Total no. of page views Total no. of Page Views

Other Other sub-sites, etc. ※2 12,000,000

Total no. of Page Views

Segment Attributes / Browsing History

Tier 1 (200% of standard

CPM rates)

Large Enterprise Executives

Over 1,000 employees Department head & above

Small & Medium Enterprise Top Executives

Less than 1,000 employees Management

High Income Group

Annual household income exceeding JPY 10 million OR doctors, lawyers, accountants, etc.

Department Head, General Manager & above

Department head, general manager & above

IT Procurement Manager, executive, corporate planning, information system division

Future Generation Leader

Business leader, age 20-30 (browses sites on work skills, overseas media, management blog)

Active Senior

Above 60 years old and not working. (browses Money, Market pages)

Home Buyer Browses Property Search page (past 3 months)

Luxury Product Buyer Browses WEB GOETHE (fashion, business Item page)

Location (120% of standard

CPM rates)

Tokyo

Tokyo incl. Kanagawa

Kanto (Greater Tokyo metropolitan area)

Chubu (Greater Nagoya metropolitan area)

Kansai (Greater Osaka metropolitan area)

Female (120% of standard

CPM rates)

Female

Age (120% of standard

CPM rates)

20s

30s

40s

50s

60 and above

Tier 2 (150% of standard

CPM rates)

Top News Biz & Tech (B2B) Life & Sports (B2C) Money & Market（M&M）

Homepage Morning & Afternoon Edition

(Only Upper Rectangle) My NIKKEI (Only Upper Rectangle)

Inside News Pages Business Leader Technology

Life, Sports, Movies,

Entertainment, Golf Guide

Market Money

Entrance Ad (HP takeover) Not Applicable Not Applicable Not Applicable Not Applicable

Billboard (952 x 250 expand) Not Applicable Not Applicable Not Applicable Not Applicable

Push Down (940 x 400 expand)

Welcome Banner (640 x 480) Not Applicable Not Applicable

Half Page Ad (300 x 600)

Top Banner (300 x 60)

Upper Rectangle (300 x 250)

Lower Rectangle (300 x 250)

Premium Text Not Applicable

Upper Text Ad

Lower Text Ad

Submarine

Premium Display Ad

Standard Display Ad

Text Ad

CPM 8000 Run of CPM 5000 | Designated CPM 6000

CPC 120

Flat Rate 4,800,000

1,200,000 imps

500,000 Uniques (estimated)

Limited to

1 advertiser per weekday

Double Rect. + JPY600,0000

Expanding Ad + JPY1,500,000

Entrance Ad

+ JPY5,000,000

Top CPM 1000 News CPM 600

Top & News CPM 500 Top, News, Sports & Life CPM 400

Money (max 4 advertisers) 400,000 per week

Market (max 8 advertisers) 800,000 per week

Run of CPM 500

Designated CPM 600

CPM 3000 CPM 2000 Run of CPM 2500 Designated CPM

3000

Run of CPM 800 Designated CPM

960

Run of CPM 800 Designated Section Top CPM 1500 Company/Stock Pages CPM 300

Upper & Lower CPM 1800

Upper & Lower CPM 1100

Run of Upper & Lower

CPM 1400

Designated Upper & Lower CPM 1800

Run of Upper & Lower

CPM 500

Designated Upper & Lower CPM 600

Run of Upper & Lower CPM 500

ROS Lower Rectangle CPM 300 Top Designated CPM 600 | Section Designated CPM 400

2,000,000 per week (Max 4 advertisers)

1,800,000 per week (max 5 advertisers)

1,500,000 per week (max 5 advertisers)

450,000 per week (max 5 advertisers

per section)

M&M Text Market Top 600,000 per week Money Top 400,000 per week

(max 6 advertisers)

Market Content Pages 600,000 per week

Money Content Pages 300,000 per week

(max 5 advertisers)

1,200,000 per week (max 4 advertisers)

1,000,000 per week (max 3 advertisers

300,000 per week (max 3 advertisers

per section)

CPM 4500 CPM 3000 Run of CPM 3750 Designated CPM

4500

CPM 1200 (content pages only) Company/Stock Pages CPM 450

CPM 10000 ( Section homepages only, designation available)

Rates effective from 1 Sep 2011

Rates (Gross, JPY)

CPM 8000

CPM 9000

Exclusive area for paid subscribers (Morning & Afternoon Edition, MY NIKKEI)

Premium Rectangle CPM 4000 Wide Display CPM 5000

•Large Capacity Mega Banner (300 x 250, 5MB max): +1000 to standard CPM rate. •Time targeting: 130% of standard CPM rate. •Behavioral targeting using ASI (Audience Science): 130% of standard CPM rates.

Run of CPM 1200 Designated CPM

1440

CPM 400 (Runs on Top, News, Sports

& Life)

1,800,000 per week (max 5 advertisers,

shares inventory with Top )

1,200,000 per week (max 5 advertisers,

shares inventory with Top )

Targeting

•Targeting available for standard display ads within the Top, News, and Money & Market sections.

Advertising Rates

Nikkei America, Inc. (New York) 1325 Avenue of the Americas, Suite 2500, New York, NY 10019, U.S.A.

Phone: +1-212-261-6224 Fax: +1-212-261-6208

E-mail: advertising@nikkei.com

Contact Information