www.adyen.com

users to paying customers from all over the world means

removing all possible barriers to making a payment. Adyen

worked with Travian to deliver a smoother payment flow and

increase conversion in two key ways:

1. Local payment methods

Credit cards are not the primary payment method in many key

markets around the world. Therefore, it was crucial for Travian

to accept targeted local payment methods – which Adyen is

able to offer through its single, unified payments platform.

“Adyen makes offering local payment methods much easier.

With them we support iDEAL in the Netherlands, which accounts

for approximately 60% of all online payments in the market, and

paysafecard, which has increased our volume of young gamers

and helped drive business in Czech Republic, Romania and

Slovakia.” Tanja Wenger.

2. One-click payments

Every extra step in the payment flow has an impact on

the conversion rate. To provide the smoothest payment

f low possible, Travian collaborated with Adyen to offer

“one-click” payments for repeat shoppers, using Adyen’s

tokenization service.

Travian Games unlocks the next payments

level with Adyen

With 150 million registered users across 200 countries and

territories worldwide, Travian is one of the world’s leading

online gaming companies. However, as it grew into a global

gaming powerhouse, its payments operations became

increasingly unwieldy. As it embarked on a search for a new

payments technology provider, it needed to streamline and

consolidate its payments operations, and improve conver-

sion rates at the checkout.

Reducing PCI scope with Hosted Payment Pages

Travian partnered with Adyen to integrate Adyen’s Hosted

Payments Page (HPP) solution. An immediate advantage of

this implementation was the massive reduction of the scope

of PCI Compliance for Travian. This is because with Adyen HPP,

all payment data is encrypted and stored on Adyen’s servers.

“Adyen managing our PCI compliance is a huge advantage for

us. We have freed up 10% of our internal resources, allowing our

team to focus on more strategic activities,” Tanja Wenger, Senior

Payment Manager, Travian Games.

Removing barriers to conversion

As a gaming company, Travian is not limited by geography

when it comes to adding new players. But to convert registered

www.adyen.com

certain markets, and make data-driven decisions to increase

authorization rates.

“With Adyen we have access to data which helps drive strategic

decisions. Following an A/B test we switched to Adyen local

acquiring in Spain, resulting in a 2% uplift in authorization

rates.” Tanja Wenger.

Growing globally

With Adyen as a partner, Travian’s payments operations are

a revenue generator for the company. And as it continues to

expand globally, the Adyen platform will provide the tools and

data needed to incrementally improve authorization rates,

deliver a seamless payment flow to gamers, and streamline

internal processes.

With this feature, a gamer enters their payment details only

once, after which this data is captured and securely stored on

Adyen’s server. From this data, Adyen generates a token, which

Travian Games then uses to charge subsequent purchases.

“Adyen enabled us to offer one-click payments to our customers,

making the checkout process much easier and faster. Following

the launch in October 2014, our credit card conversions went up

by 6%.” Tanja Wenger.

Increased authorizations through smart acquiring

Sometimes, it can be difficult for merchants to truly understand

whether a local or cross-border acquiring solution delivers

higher authorization rates. With Adyen, Travian was able

to A/B test local acquiring against cross border acquiring in

"After switching all credit card traffic over to Adyen, an evaluation revealed that in 9 out of 10 countries, Adyen's authorization

rates are higher, ranging from 1% to 3% in most EU countries and up to 9% higher in key markets such as Turkey. I can only

welcome this additional free revenue that Adyen has brought our business."

Tanja Wenger, Senior Payment Manager, Travian Games.