the next generation of social business: unleashing the power of your employees
TRANSCRIPT
The next generation of social businessunleashing the power of your employees
employee advocacy?
Marketing is too important to be left to marketing people
“”David Packard
why moose? why me?
So what is social media?
Most social media for business is like shouting at motorway traffic
“”
Graham Campbell (Chief Moose)
Most social media for business is like shouting at motorway traffic
“”
Graham Campbell (Chief Moose)
some say, use a
some say, use a
Better social businesses
think in colour
*social media advertising and marketing
Better still
*be in the car with them! Targeted content marketing - definitely NOT SPAM
Better still
*be in the car with them! Targeted content marketing - definitely NOT SPAM
networkingsocial media is
but
ars
Brands are from
people are from
enus
Awkward audience participation bit
Awkward audience participation bit
learn to speak venutian
or
use an interpreter
employee advocacy
2 questions
what do you actually do?
what’s the ROI on social media?
what’s the ROI of trust & loyalty?
only 15% of people trust recommendations from brands
Gartner April 2015
84% of people trust recommendations from people they know
Gartner April 2015
Advocacy Trust Reach
= +
WIDGETS R US
WIDGETS R US
reach
IBM used 7 sales staff in an employee advocacy trial on LinkedIn.
Gartner April 2015
Reach grew from 54K to 1.3M. Sales grew by over 400%
Susan Emerick
reach
power
networks
communities
= =
the age of influence
trust
culture eats strategy for breakfast
“”Peter Drucker
culture eats strategy for breakfast
“”Peter Drucker
Fake quote alert
culture eats strategy for breakfast
“”Peter Drucker
&
-v-risk reward
-v-
culture
Real Trumps Perfect
Real Trumps Perfect
every time
26th March 8.30am-12.30pm
Ziferblat Edge St
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An introduction to employee advocacy
Marketing is too important to be left to marketing people
“”David Packard
The next generation of social businessunleashing the power of your employees