CLOUD COMPUTINGWEST 2012Revolutionizing Entertainment Delivery,

Network Infrastructure & Investing in the Cloud

The Next Generation of BI

Bruce ClevelandGeneral Partner, InterWest Partners

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Keynote Address—Siebel Customer World 2005

“Applications must deliver real-time insight at the moment of each customer interaction and guide organizations and their customer-facing employees and applications.”

The next generation of BI solutions will be analytically-based applications targeted to optimize the Revenue Supply Chain

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REVENUE PERFORMANCE MANAGEMENT

The Evolution of Enterprise ApplicationsBack Office Front Office

TransactionalSystems

Business Intelligence

Performance Management

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Front Office vs. Back Office

Back Office

• Finance & Admin / IT

• Cost Containment

• Static

• Batch

• Objective Data

Front Office

• Line of Business

• Revenue Attainment

• Dynamic

• Realtime

• Subjective Data

SaaS

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REPORTS DASHBOARDS ANALYTICS

ETL ETL ETL

ERP OTHER

DATAWAREHOUSE

DATAMARTS

Traditional BI

CRM

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REPORTS DASHBOARDS ANALYTICS

ETL ETL ETL

ERP OTHER

DATAWAREHOUSE

DATAMARTS

CRM

Current Cloud BI Solutions

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Next Generation of BI

Feature Requirement

Data ManagementCollect all the data I might ever need automatically. Keep it updated in real-time. Never throw any of it away.

AnalyticsShow me how we have performed historically, how we are performing now and how we are likely to perform in the future.

Intelligent Notification

Automatically alert me when something important happens. Show me why it is important. Show me details if I want.

Analytic Applications

Give me a “business analyst in a box” that learns my models and guides my employees to follow them. Provide rich visualizations of important patterns.

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Cloud9 Analytics ArchitectureCustom

ApplicationCustom

ApplicationC9 AnalyticApplication

C9 AnalyticApplication

C9 AnalyticApplication

Cloud9 Analytic Platform

Cloud9 Application PlatformAnalytic

ApplicationsReports &

DashboardsAlerts &

Notifications Collaboration ProcessManagerPlatform

AnalyticApplications

Configuration

Cloud9 Performance Center

User ExperienceFram

ework

Replication VersionedDatabase

DimensionalAnalysis

DimensionalModeling

BusinessRules

Home Page &Personalization Administration Bookmarks

& Sharing Security Mobile &MS Excel

Competitive Overview

Cloud9 Birst GoodData Domo

Replication

Versioning

Real-time

Distributed Query

Federation

ETL

Federation

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C9 Products

C9 Analytic Applications Pipeline Accelerator, Forecast Accelerator

C9 Reports Watch list notification report, scheduled reports, change analysis notification, forecast judgment

C9 Query Builder Ad Hoc Analysis

Benefits: pipeline optimization, rep coaching, deal prioritization and resource allocation

Status: Global Roll-Out

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Summary

• The next generation of BI will be based upon Analytic Applications

• The next generation of BI must be cloud-based AND support:– Automatic data collection and data management to reduce

the physical and logical costs associated with BI– Actively deliver information at the moment of value– Support analytic applications in addition to

reports/dashboards