The Next Generation era and

“The Changes we need”By Surapon KiattiyossakunTrue Corp.29 Jan.09

TCT & TTA Seminar :NGN Broadband

DevelopmentBangkok, 29 January 2009

Question

“Why do we need to go NGN ?”

Behind the scene “How difficult it is without the

NGN ?”

Behind the scene “How difficult it is without the

NGN ?”

Behind the scene “How difficult it is without the

NGN ?”

See “How good it is with NGN ?”

See “How good it is with NGN ?”

Prediction “Traffic on world’s networks will increase

46% annually from 2007 to 2012. As a result, there will be an annual bandwidth demand of approx. 522 exabytes, or more than half a zettabyte !”

1 2

Telecommunications &the Multi-Storeys Model

The 1st Storey

Conventional Telco Model - 10 years ago

Fix Line

Mobile ITUE.164

International Gateways

Country

A

Country

A

Country

B

Country

B

Country

C

Country

C

Voice Communicationhas dominated telecommunication

since 1877 until Now .

Telecom

Service Provider

Consumer

Old Eco-System : Telecom Service

Business

ISP

Int’lGateway

Government

ContentProvider

NetworkSuppliers

1,2051,1701,092

1,045983

907844793743692

646

1,388

1,773

1,593

1,132

1,146

936730

478

308206

1368655

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003e 2004f 2005fYear

Mai

n L

ines

/Mo

bile

Su

bsc

rib

ers

(mill

ion

s)

Main Telephone Lines

Mobile Subscribers

World’s Mainlines vs Mobile Sub.

Telecom Market has changed

Mobile has surpassed Fixline since 2002

How should we adapt ?

The 2nd Storey

Fix Line

Mobile

Broadband

Search Web 1.0

Email Web 2.0

Internet Protocol

Internet has kicked off rapid growth inData Communication – the IP protocol

DNS

BroadbandAccess

Internet

PtP

e-Commerce

Internet

LegacyPSTN/Mobile

SBC

Soft-SWSIP-I

Service Provider ‘A’

InternetUser

VoIP Boom … the start of NGN Model

SBC

Soft-SW

Service Provider ‘B’

LegacyPSTN/Mobile

MGMG

IPPABX

IPPABX

MG AGAG MG

Fix Line

Mobile

Broadband

Search Web 1.0

PtP Email Web 2.0

e-Commerce InternetServers

Access

Internet Backbone

New Business comes ‘Over The Top’

Competition on

Coverage

Competition on

Innovative&TTM

Since 1993 (Mosaic), millions of data & applications. are served

to the Global Communities over Internet.

Big Change come with the Internet

How can we exploit out of it ?

Internet Growth (million users)

1,100 Mat end of 2006

Internet users by continent

1,319 Mat end of 2007

Internet Users by country (Q1/2008)

US = 218 MChina = 210 MJapan = 94 M

Most popular language on Internet

Estimated 1,463 M users in Q2/2008

Demand for Internet Bandwidth

The New York Times report in Mar.08

Global Internet traffic could

quadruple by 2011.

Voice Trend : Changes in Usage

100

90

80

70

60

50

40

30

20

10

2007 2012 2017

% of Total Mobile Voice Minutes, Europe

Traditional Telephony (Circuit or IP Equivalent)

Enhanced Carrier Voice

(Presence, Wideband Audio)

Private Voice Apps & Handsets (eg. Skype, Google)

Others (eg. Click-to-Call, Social Networking, Game with voice)

Source :

Fragmentation of the ‘Service Transport’

80

70

60

50

40

30

20

10

PSTN& Broadband OtherMSC Internet

Proportion of end-user value that flow to each major service/content transport system

PSTN & SMSC NGN Broadband Internet Others (incl. internet app.)

Source :

Today(2007)

2012 2017

80

70

60

50

40

30

20

10

PSTN& Broadband OtherMSC Internet

80

70

60

50

40

30

20

10

PSTN& Broadband OtherMSC Internet

% % %

Now Eco-System : Digital Delivery & Community

Email, Messaging & Search

e-Commerce & Logistics

Peer-to-Peer

Digital Contents

Web 2.0

OnlineCommunity

Geography Positioning

Broadband AccessBy Telcos

- Social Network- Blogs- Wikipedia- Virtual Reality

Person of the year 2006 You ! (Times New Year 2007)

New Era of the Industry, Convergence to come

Brokers may be required to deliver SLA to various Service Providers from various Network Providers in each

country.

Convergence has come cross industries

How we’ll prepare for new environment ?

DevicesEnd User ServicesService

ProvidersNetworks/

Technologies(suppliers)

ConsumersHouseholdsYouthProfessionalSeniorsetcBusinessSMECorporateHomesAutomobiles

Fixed phoneMobile phoneDesktop PCLaptopPDASmartphonePersonal GWCameraMP3 playerGames

console

VoiceEmailIMSMS/TextMMSGamesVideo confVideo

streamingeCommerceBrowsingEnterprise appsTrackingTelemetryPush-to-Talk

Pure fixedBTPure mobile.VodafoneMVNOsVirginTescoTele2Fixed/MobileVerizonOrange

Fixed voice PSTNCellularGSM/GPRS/W-CDMA/

HSDPACDMA/1x/EVDOFixed Wireless802.11802.16802.20Smart antennasSoftware defined radioSoft switchesBluetooth/UWBDAB, DVB-H/TCompression…

NewsCNNNews CorpImages & VideoTime WarnerSonyDisneyMusicEMISonyiTunes

Industry Convergence

Media/ Content

The 3rd Storey

Devices become more Intelligence,Powerful,Convergence and Application Rich

Communication

“Voice”

Fix Line

Mobile

OtO, OtM

“Internet”

Broadband

iPhoneAppStore

MSoftSkyMarket

AndroidMarket

Different OS Environment

App. Partnership

ApplicationStores

Access

Bit&Pipe Telco

AtP“Online Market

Place”Symbian Window

MobileiPhone Android

NokiaMarket

Next Evolution will be towards Application Delivery

MobileBroadband

Convergence in view of network operator means to open your network to various new business opportunities from various new applications that serve lifestyles of the Internet Communities (may not just your country)

What is Convergence ?

( in a smart way that could keep your

business growing. )

What coming next ?

Darwin’s Theory

How do we Change ?

and

FixlineNGN

Internet = Global Backbone

Country ‘A’

IMS Service Provider

New IMS Model

IMSTer.

AG

HSS

MobileNGN

Country ‘B’

New IntelligentUser Devices

AG

VoIP Service Provider

SIPTer.

NetPC

FixlineNGN

MobileNGN

SIP-I

SIP

AG

VoIPServer

SIP AS

DigitalContents

HSS

MGMG

SIP

SIP

PPC

MC@home

IPTV

S/W basedIP agent

SIP SIP SIP

SIP

SIP

Distribution(Wholesale& Retails)

Printing &Publishing

OthersFinancialservice

GovernmentEducation

Identity, Authentication & Security

Marketing, Customer Service & Business Intelligence

Sales & Distributions

Order Fulfillment - Offline

Order Fulfillment – Online (electronic content)

Billing & Payments

Serv

ice

Cap

abili

tiesIndustries

Telco’s Core Competencies which can be used across multiple Verticals

Source : www.stlpartners.com

Fix Line

Mobile

Broadband

Banking Mobile OfficeInteractive

media

Email Web 2.0 RT-MM

Telco’s Core Competencies

App. Server

Access

Billing, CM, D&S

HostedApp.

Service Exchange Framework

Leverage # Mobile

Sub.

LeverageHandset Intelligent

Outsourced IT Service

ASPGlobal

Partners ASP

MobileConsumer

Telcos

Find where you’ll be fitted in the New Eco-System

Mobile Payments

Digital Delivery

Distribution Ch.

MarketMarket

OHA “Open Handset Alliance”

PIPE

““SkymarketSkymarket””

3

Wireless Broadband

500 millions !500 millions !milestone iPhone app.milestone iPhone app. is reached recently.is reached recently.

NetworkOperator

InfrastructureWholesaler

ConvergenceProvider

AllianceValue Chain Partners

ApplicationProvider

Each operator will need its own roadmap

1. “How big is the overall market for specific

or combined service capabilities ?

2. “Which are the most attractive industries to

target first ?

Key Questions to identify your roadmap

Voice +Data

VAS focus on the supplements on voice call and data

services.

Simple CPE, no intelligence.

Network and Operation focus on capacity and reliability.

Legacy NGN

Voice service is provided by leverage on data network layer.VAS are in the form of multimedia

and new value chains. Advanced and many varieties of

CPEs w/ intelligences. Network and Operation has to focus furthermore on response time and security.

“Changes” We need to prepare.

SUMMARY

Thank You