October 11–13, 2012

The next big thing!

Pioneering industry advancements

Panel Format / AgendaEach technical leader will spend 10 minutes to:

• Share self-introduction • Discuss advancements in industries involved in

30 minutes • Romelia Flores• Naghmana Majed

Moderator / panel discussion 15 minutes

Audience / panel discussion 25 minutes

Romelia H. FloresIBM Distinguished Engineer

IBM Master Inventor

IBM Smarter Cities Challenge – New Orleans, Louisiana

2012 - 2013 technology advancements

Cognitive & Scale In Systems

1. Social Business

2. Mobile Computing

3. Human / Computer Interaction

4. Big Data

5. Analytics

6. IBM Watson (Deep Q&A)

7. Virtualization

8. Cloud Computing

8. Security

9. Sustainability & Green IT

IBM Smarter Cities Challenge Grant

DashboardingScorecardingReportingQuery

AnalysisPlanning

Launched in 2010, the Smarter Cities Challenge is a competitive grant program led by IBM Corporate Citizenship. The focus of the initiative is to enable 100 cities around the world to become more vibrant and livable places for their

citizens over the next three years.

New Orleans - Data Warehousing & Performance Management Project

Information Supply Chain, Mayoral Dashboards, Citizen Portal

IBM Summit Architect Program

In 2012, Ginni Rometty, IBM CEO challenged IBM employees to be essential to our clients by addressing their business challenges through the implementation of smarter industry solutions which bring to life the new era of computing and

strengthen our IBM skills.

• Created in 2011 • Targeted 20 new IBM hires• Accelerating Architecture skills

through experiential learningResults:• Architects with foundational

knowledge and experience• New accelerated asset creation

approach enabling technical field personnel with industry oriented assets for the rapid creation of presentations, documents, and architecture models!

Naghmana is an Open Group Certified Sr. IT Architect. She is the Lead for Automotive and Aerospace & Defense (A&D) industries in the IBM Global Solution Center (GSC). GSC is one of a kind of Global Industry Solution Center of Competency in IBM. Naghmana is also the BAO (Business Analytics and Optimization) Lead for IndustrIal sector at GSC.

Naghmana is currently responsible for high-value complex solution technical sales support for Automotive and A&D industry clients. She serves as a technical leader for projects across the center. Today, she leads projects associated with a $1.5 billion dollar annual revenue stream influenced by the industry solutions developed in the GSC. Naghmana has successfully led many high impact BAO initiatives for IBM in the Automotive and A&D industries.

Naghmana has been actively giving back to communities by participating as well as leading in several programs including the Engineers Week and the GIGA WOT (Girls Inspired Greatly About the World of Technology) camp. She is a member of multiple Women in Technology groups and serves on the board for Education for the City of Coppell Chamber of Commerce. Naghmana has shared her expertise and experience by mentoring ibmers as well as customers in both technical and professional development capacity.

From sophisticated in-vehicle software, to complex “system of systems” ecosystems, cars are getting smarter every day

8© Copyright IBM Corporation 2012

Sophisticated consumers are changing the Automotive industry marketplace

9 Transforming Retail: Engaging customers through information,iInfluencers and interactions | IBM IBV Study

Individualsare changing..

One of “many”

Many “Ones”

…while Information sources are growing…

Fixed and general Open and unrestrained

…and Influencers are expanding…

Direct personal relations

Far-reaching social connections

…making Interactions much more complex

Through dealerships

Multi-channel, multi-directional

Need for new product and service offerings that disrupt traditional buying options for consumers

10

Transforming Retail: Engaging customers through information,iInfluencers and interactions

Highly Efficient Vehicles

Embedded and Connected Services

Mobility Services

New or Different Products New or Different Services

Source: IBM IBV Analysis.

Consumer data from online sources at the speed of conversation

Volume Velocity Variety

24x7

Big Data presents a huge new opportunity

Analyze consumer insights data to improve product

features and profitability by eliminating unnecessary,

costly features and adding those that are of higher value.

Analyze terabytes of equipment sensor data to analyze systems conditions and to understand

causal relationships of equipment performance

variance.

Integrate real-time, highly granular data from equipment

sensors with structured and unstructured data in the

production process to reduce waste and maximize yield or

throughput.

Various data sources spanning sesmic data, sensor data, digital images, documents…

80%Unstructured data

10 TB of sensor data every 30 minutes

10 terabytes

Imagine the Possibilities of Analyzing All Available Data

Real-time preventive

maintenanceFraud & risk

detection

Accurate operational intelligence

Predict and act on intent to purchase

Faster, More Comprehensive, Less Expensive

Understand and act on customer

sentiment

Quickly identify critical safety defects.

Panel DiscussionModerator / panel discussion 15 minutes

Audience / panel discussion 25 minutes