The New USB

Susan Luke, Staff LeadCommunications Coordination

• Top-Down Review– 50+ directors past and

present, USSEC, ASA, QSSBS, etc.

– Silos– “Board of Committees”

• Increasing the value of soy meal and soy oil

• Focusing on the needs of our customers

• Ensuring our industry and customers have freedom and infrastructure to operate

United Soybean Board69 Members

Executive Committee

Domestic Marketing

New Uses

Production

Audit & Evaluation

International Marketing

Communication

Global Opportunities

Aquaculture

BioTech

Industry Partnership

Sustainablity

Strategic Planning

Financial Audit

Special Initiatives

Task Force

Support

Current Committee Structure

Primary

Organizational Assessment

United Soybean Board(69 farmer-directors)

Executive Committee

Strategic ManagementCommittee

Audit & EvaluationOil

FinancialAudit

Freedom to Operate

CustomerFocus

Meal

Implementation Task Force

Value Task Force

Sunsets: 3/2013 Sunsets: 3/2014

MEAL OIL FREEDOM TO OPERATE

CUSTOMER FOCUS

DOMESTIC OPPORTUNITIES

INTERNATIONALOPPORTUNITIES

SUPPLY

COMMUNICATIONS

Action Teams

TargetAreas

What it means….

• Subcontractors still work with primary contractors as you do now.

• All reporting and funding goes to Action Teams rather than committees.

• If you do multiple projects, you may report to more than one Action Team.

• Every project should relate to the Long-Range Strategic Plan.

What it means…

• Strategic Management Committee diving into details of LRSP to ensure all projects relate to it.

• Meeting KPIs/quantitative results more important than ever.

Header• Body copy here

QUESTIONS?