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INDEX

AAcademia, 6, 42, 43, 138, 266Ad Marginem, 224, 259, 266, 268,

270, 271, 273, 275, 277, 278,279, 283, 284, 286, 306

Advertisement, 17, 41, 161, 172, 182,189, 206, 207, 209, 225, 231,233, 295, 305

Akunin, Boris, 94, 129, 254, 281Akvilon, 39Aleksandrov, Iurii, 72, 73, 74, 75,

77, 78, 86, 87, 170, 171, 224,268, 205

Alkonost, 39All-Soviet Graphic Arts Exhibition in

Moscow, 42Amfora, 74, 88, 89, 94, 97, 203Anatoliia, 100, 256Anikst, Mikhail, 219, 236, 239, 240,

242, 244, 250Annual Russian Book Art

Competition, 50, 81Aranov, Vladimir, 236AST, 86, 90, 94, 97, 134, 203,

204, 205, 210, 281, 283,288, 301, 303

August coup, 68Avant-garde, 2, 5, 6, 18, 23, 25,

28, 33, 40, 46, 52, 72, 218,

230, 235, 242, 257, 261,273, 307

Azbuka, 87, 94, 136, 138, 281

BBarbie, 74, 129, 131, 143, 194, 195,

196, 197, 213Bestseller, 130, 172, 181, 182, 202,

203, 303Biblioteka “Ogonek,” 115Biblioteka poeta, 43Biblioteka vsemirnoi literatury, 118,

130, 134, 208, 282Binding material, 39, 42, 47, 57, 79,

134, 266Bitov, Andrei, 186Bondarenko, Andrei, 4, 134, 208,

217, 219, 224, 259–264, 266,268, 270, 271, 274, 275,277–278, 281–286, 289, 295,296, 306

Book artist, 3, 18, 25, 26, 33, 39,40, 44, 49, 50, 57, 62, 69, 71,72, 98, 99, 100, 118, 139, 199,219, 222, 223, 226, 227, 229,235, 239, 244, 249, 250, 261,262, 274, 275, 300, 305,306, 307

© The Author(s) 2017B.B. Pristed, The New Russian Book, New Directions in Book History,DOI 10.1007/978-3-319-50708-8

335

Book cover, 1–10, 12–19, 21–24, 26,27, 33, 39, 41, 42, 48, 49, 51, 53,55, 61, 67, 74, 75, 83–86, 89, 90,93, 101, 105, 107, 129, 131,143, 149, 150, 166, 167, 182,183, 189, 191, 197, 217,224–227, 229, 235, 259, 271,273–275, 277, 278, 281, 284,285, 288, 295, 299, 301–307

Book culture“decline of book culture,” 30,

74, 170Soviet book culture, 33, 43, 64, 88,

115, 156Book designer, 4, 5, 12, 23, 26, 44,

51, 56, 57, 65, 70–72, 74, 78, 85,86, 92, 93, 136, 217–220,223–227, 233, 244, 246, 250,259, 261, 271, 274, 277, 279,305, 306

Book distribution, 71, 99Book format, 34, 39, 48, 77, 89, 166Book market

Western book market, 53, 54, 225Russian book market, 1, 4, 73, 78,

80, 84, 85, 95–98, 100, 126,130, 133, 143, 150, 166, 167,173, 175, 179, 181, 191, 205,255, 277, 303

Book object, 5, 72, 76Book spine, 91, 101, 193Brezhnev, Leonid, 55, 157, 180, 206,

210, 219, 235The British Higher School of Art and

Design in Moscow, 223

CCanonization, 42, 105, 114, 119, 142,

302, 304de-canonization, 87, 101, 142

Capitalist realism, 97, 100, 102, 138,139, 202, 301, 306

Censorship, 36, 41, 48, 62, 63, 65,67, 72, 75, 122, 164, 225,244, 257

self-censorship, 52, 307Central Institute of Technical

Drawing, 221Centralization, 35, 41, 48, 87, 89,

90, 101Chase, James Hadley, 3, 4, 35, 52,

80, 91, 123, 149, 150–175,181, 193, 210, 217, 291,302–304

Chekhov, Anton, 1, 3, 4, 35, 100,105–109, 112, 114, 115, 116,180, 119, 122–123, 126, 129,130, 131–134, 136–139,141–143, 149, 151, 152, 173,181, 197, 199, 208, 210, 217,252, 282, 288, 292, 293, 296,302–304

Chernogaev, Dmitrii, 219, 226,277, 283

Classics, 3, 4, 8, 9, 14, 34, 35, 42, 43,48, 55, 63, 65, 66, 70, 76, 87, 94,97, 99, 105, 106, 112, 115, 122,126, 134, 138, 139, 143, 149,155, 156, 166, 167, 169, 172,173, 186, 208, 242, 252, 256,260, 264, 271, 282, 283, 288,296, 299, 302–304

classic series, 80, 130, 307Cliché, 15, 72, 74, 75, 163, 191,

195–197, 252, 279, 288, 291,306, 307

Computerization, 69–71, 220Copyright, 90, 91, 102, 126,

150, 173, 190, 266, 273,286, 303

Corporate style, 75, 88, 223

336 INDEX

Crime fiction, 73, 78, 94, 95, 123,150, 151, 153, 155, 156, 158,160, 161, 163, 164, 166, 186,264, 281, 289

Cyrillic, 152, 183, 189, 200,207, 230

DDanilov, Nikolai, 126, 129Deich, 100, 256, 283Dekorativnoe iskusstvo SSSR, 24,

239, 244DEM, 164–166, 169, 174Democratization, 34, 69, 81, 96, 97,

109, 252, 300, 301Desktop publishing, 68, 69, 220,

248, 300Detskaia literatura, 118, 259, 261,

263, 306Digital natives, 220, 307Dinershtein, Efim, 56, 108, 109Dostoevsky, Fyodor, 124, 240Dotsenko, Viktor, 186Dubossarsky, Vladimir, 194–197,

204, 303Dust jacket, 7, 14, 16, 17, 41,

43, 49–51, 86, 94, 96,118, 134, 153, 199,208, 281

EEidel’man, Natan, 235, 245Eksmo, 90, 94, 97, 130, 134, 172,

173, 197, 202–210, 259, 282,283, 288, 301

Elitism, 187El Lissitzky, 40, 42, 50, 54Ezhenedel’nyi zhurnal, 254,

258, 306

FFavorskii, Vladimir, 18–23, 29, 40, 41,

44, 50, 51, 54, 139, 149, 150,222, 233, 284, 299, 306

Florenskii, Pavel, 18–23, 30, 40, 44,51, 139, 284

Freelancer, 225, 226, 295Functionalism, 50, 57, 219,

235, 257

GGallimard, 153, 155Generation, 13, 23, 28, 57, 62, 86,

90, 118, 129, 174, 189, 194,196, 197, 203, 205, 208, 210,217, 218–220, 223, 227, 229,242, 251, 255, 260, 261, 263,295, 296, 297, 303–307

generational split, 296Genette, Gérard, 9–11, 14, 21, 149,

150, 285, 299Gerchuk, Iurii, 28Gershkovich, Iurii, 118Gift editions, 49, 85, 97, 99, 100, 129,

199, 202, 225, 256, 301GIKhL, 114–116, 148Glavlit, 48, 52Glazychev, Viacheslav, 24, 52,

53–54, 66Gnozis, 259, 264, 266Gogol, Nikolai, 92, 108, 124, 240,

242, 288, 289, 293, 295, 296Gorbachev, Mikhail, 61, 62, 68Gorky, Maxim, 43, 82, 114, 124,

136, 187Gosizdat, 35, 39–41, 51Goskomizdat, 63, 65, 81, 235, 244,

245, 248, 249Goskompechat’, 244Grigor’ev, Vladimir, 185, 204, 205

INDEX 337

Guevara, Che, 184, 188–193, 203,207, 209, 304

Gusev, Anatolii, 219

HHale, 149, 184Hardback, 1, 2, 7, 21, 22, 29, 33, 34,

36, 37, 38, 41–43, 45, 46, 47, 49,51–58, 62, 73, 78–83, 94–96,101, 102, 112, 114, 115, 118,126, 130, 134, 138, 143, 163,166, 167, 172–174, 185, 186,191, 193, 194, 196, 199,202–204, 206, 207, 209, 264,288, 299–302, 304

Higher Academic School of GraphicDesign, VAShGD, 223

IIcon, 16, 18, 20–22, 51, 133, 143,

173, 188, 190–192, 196, 233,289, 292, 303, 304

Illustration, 1, 9, 15, 16, 21, 22, 26, 34,39, 43–46, 49, 52–54, 57, 70, 71,96, 109, 116, 118, 119, 121, 126,134, 136, 138, 139, 143, 155,157, 158, 161, 173, 188, 194,196, 197, 204, 220, 221, 223,225, 233, 236, 239, 241, 242,243, 245, 250, 263, 264, 266,268, 275, 278, 279, 281, 284,288, 289, 292, 293, 295, 305

Soviet book illustration, 115–122,300, 302

Il’nitskii, Andrei, 84, 167, 184Inostranka, 259, 279, 281Inostrannaia literatura, 277, 281Institute of Painting, Sculpture, and

Architecture, named after IlyaRepin, 221

International Association of Detectiveand Political Novels, The(IADPN), 164

International Book Art Exhibition inLeipzig, 50, 72

International Congress for the Defenseof the Book, 76

International Council ofCommunication Design,ICOGRADA, 250

Internationalization, 92Internet, 5, 129, 184, 207, 208, 251,

252, 255, 257, 295, 303ISBN, 79, 90–92, 101, 167, 172,

181, 278Iskusstvo, 57, 233, 235, 240–242, 254,

257, 262, 305ISO, 77, 93, 101Itogi, 250–252, 254, 306Ivanov, Aleksandr, 266, 273,

277, 278

JJoint venture, 65, 150, 164–166,

175, 248

KKandinsky, Vassily, 119, 121Kedrov, Konstantin, 261, 263, 284Kholodenko, Aleksandr (Sasha

Svet), 187, 188, 190, 191–193,200, 203, 205, 207, 303

Khrushchev, Nikita, 49, 51, 271Khudozhestvennaia literatura, 36, 46,

47, 71, 95, 118, 126, 263Kismelov, Dmitrii, 260, 261Klassiki i sovremenniki, 118, 134Kniga, 7, 27, 43, 50, 57, 138, 224,

235, 236, 244–246, 248, 249,254, 257, 262, 305, 306

338 INDEX

Korytov, Oleg, 26, 27, 86, 92,222, 225

Kravchenko, Vladimir, 244, 245, 248Kruzhkov, Grigorii, 263, 284Kukryniksy, 116, 118, 136

LLatin, 11, 64, 138, 158, 169, 189,

230, 266, 281Lavrov, Dmitrii, 199, 200, 202Lebedev, Artemii, 93, 126, 129, 168,

220, 226, 251, 252Lebedev, Valentin, 26, 56, 66, 67, 70,

77, 81, 85Leipzig Book Fair, 72, 73Leningrad Higher Institute of

Industrial Arts, named after theSoviet sculptor VeraMukhina, 221

Lenin, Vladimir, 35, 39, 157,275, 277

Lenskii, Boris, 63, 123, 166Lessing, G. E., 8, 15, 19, 274Library

home library, 49, 56, 93, 108,172, 304

Library-Bibliographic Classification,BBK, 91–92

public library, 44, 56, 57Lipskerov, Dmitrii, 282Literary journal, 4, 53, 55, 58, 62, 63,

84, 108, 141, 151, 157, 158,160, 163, 175, 184, 209, 252,264, 277, 301

Literaturnaia gazeta, 24, 52, 66, 158,160, 256

Litvinets, Nina, 80, 84Logo, 85, 94, 134, 138, 167, 169,

182, 186, 188, 189, 190, 199,200, 203, 205, 207, 226, 244,252, 256, 266, 295

Logos, 264, 268, 282Lunacharskii, Anatolii, 114

MMakanin, Vladimir, 186Margin, 19, 36, 53, 67, 75, 77, 89,

230, 232, 268Marketing, 17, 24, 81, 89, 184, 191,

197, 220, 224, 225Marks, Adol’f, 108, 109, 112, 115,

138, 139, 142, 143, 302, 304Mass culture, see Popular cultureMaxim Gorky Institute of Literature,

the, 43, 82, 114McGann, Jerome, 11, 12, 14, 23Migunov, Evgenii, 122Mil’chin, Arkadii, 235, 245Minimalism, 255Mir iskusstva, 39, 49, 50Mir knigi, 136, 138Mitchell, W. J. T., 14, 15, 16, 23, 274Modernism, 219, 240Molodaia gvardiia, 39, 118Monopolization, 35, 83, 90, 101,

172, 205, 226, 281, 283, 303Monumentalism, 26, 255Moscow Biennale of Graphic

Design, 250Moscow International Book Fair

(MIBF), 66, 70, 82, 99Moscow Poligraphic Institute,

MPI, 221, 222, 229Moscow State Academic Art Institute,

named after Vasilii Surikov, 221Moscow State Institute of

International Relations, The,164, 174

Moscow State Stroganov IndustrialArts Academy, The, 187

Moscow State University of PrintingArts, MGUP, 7, 20

INDEX 339

Mrożek, Sławomir, 260Narkompros, 35, 112

NNash sovremennik, 141, 157Nauka, 115, 123Neman, 159Nenashev, Mikhail, 63, 65, 248NEP, 39, 41Nezavisimaia gazeta, 277Niva, 108, 109Non-conformism, 229–257,

268, 305Northwestern Institute of Printing

Arts, 222NTV, 251, 252, 254

OOblozhka, see PaperbackOlma-Press, 90Organic unity, 21, 87, 306

integral organism, 18–23, 27, 40,44, 50, 54, 101, 224, 262, 284

Orwell, George, 153, 164, 165, 169,175, 304

PPaper

paper quality, 9, 43, 49, 65, 151,174, 209

paper shortage, 39, 112, 114, 166paper size, 77

Paperback, 2, 3, 7, 21, 29, 39, 41, 42,44, 45, 47, 54, 57, 62, 66, 67, 75,78–85, 88, 94, 95–97, 101, 102,112, 115, 118, 130, 134, 143,151, 153, 155, 156, 163, 166,

172–174, 176, 185, 194, 202,204, 206, 209, 230, 263, 264

paperback revolution, 33, 34, 36,37, 49, 52, 58, 69, 96,299, 301

Paratext, 9, 10, 11, 21, 85, 149, 190,268, 285

Parkhomenko, Sergei, 250, 251,254, 281

Patriarch of All Russia, Alexy II, 174Pelevin, Viktor, 3, 4, 90, 181, 182,

183, 184, 186, 187, 188,189–191, 194, 195, 197, 198,199, 200, 201, 202, 203, 204,205, 207, 208, 209, 210, 217,282, 302–304

Penguin, 33, 66, 94, 206, 207Pereplet, see HardbackPerestroika, 2, 3, 19, 22, 25, 33, 55,

61, 62, 63, 64, 65, 66, 68, 84,105, 109, 123, 143, 163, 165,169, 175, 183, 219, 222, 246,248, 256, 287, 300,302, 304

Petropolis, 39Petrushevskaia, Liudmila, 86, 122,

123, 186Photograph, author’s, 85, 199Pirosmani, Niko, 246Pocket book fight, 34, 35, 69,

84, 301Poliakov, Mark, 240Pop Art, 191, 199, 289Popular culture, 35, 75, 81, 195,

196, 300Popular fiction, 17, 73, 84, 86, 106,

126, 151, 182, 291, 302Western popular fiction, 3, 4, 149,

157, 166Populiarnaia biblioteka, 64, 163Postmodernism, 70, 71, 235

340 INDEX

PR, 133, 220, 254, 304Prestizh kniga, 138Printing

printing houses, 47, 56, 57, 68,97, 167

printing quality, 53, 66, 75, 79, 97,205, 209

Print-run, 35, 36, 41, 42, 48–50,54, 55, 56, 57, 62–65, 76,78, 81, 82, 84, 89, 90, 95,108, 123, 125, 131, 134,139, 143, 144, 157, 158,163, 166, 172, 174, 184,202, 206, 208, 210, 249,257, 270, 273, 282,301, 302

Private publishing house, 41, 73, 84,150, 295

Profit Publishers, 169, 175Prokhanov, Aleksandr, 270,

275, 277Prostor, 158PROZAiK, 141, 204Publisher

private publishers, 4, 35, 39, 41,48, 67, 69, 71, 72, 74, 75,77, 78, 79, 80, 91, 126,130, 131, 143, 150, 166,167, 169, 171, 172, 186,259, 302

self-publishers, 51, 52, 306 (see alsoSamizdat)

state-run publishers, 71, 115, 163,210, 244, 262, 302

Pushkin, Aleksandr, 21, 99, 106,141, 187, 242–245, 250,252, 254, 266,270, 289

Putin, Vladimir, 209, 223, 252,254, 271, 275, 303,304, 306

RRaduga, 80, 84, 179Rassadin, Stanislav, 235, 242, 243Reader, 1, 3, 8, 10, 21, 22, 24, 34, 35,

36, 42, 43–45, 49, 51, 53–56, 64,67, 71, 74–80, 83–90, 93–96,101, 107, 108, 109, 112, 114,118, 122, 126, 129, 131, 133,134, 139, 142, 143, 149–153,156, 157, 160, 161, 163, 164,166–169, 172–175, 182, 184,193, 197, 199, 207, 210, 225,239, 246, 252, 255, 257, 268,273, 278, 279, 281, 285, 288,296, 299–302, 306, 307

reader survey, 25, 37, 40, 64, 77,78, 83, 84, 150

Reprint, 39, 50, 67, 71, 90, 99, 112,114, 118, 122, 123, 130, 134,136, 138, 143, 148, 155, 161,166, 174, 175, 179, 181, 184,186, 193, 203, 204, 206, 210,236, 273, 277, 278, 301,303, 307

Ripol klassik, 94, 130, 131, 138Rodchenko, Alexander, 40Rosmen-Press, 255Royalties, 202, 203, 204, 263, 303Russian Association of Book

Publishers, 76Russian Book Chamber, The, 7, 26,

29, 36, 59, 63, 64, 76–78, 89, 90,93, 95, 123, 210, 248

SSadur, Nina, 283Salamashenko, Egor, 89, 220Samizdat, 4, 51, 52, 55, 58, 65, 68,

69, 72, 161, 163, 175, 260Satire, 202

INDEX 341

Semidesiatniki, 219Serialization, 90, 101, 277Série noire, 153, 155Severo-Zapad, 87Shestidesiatniki, 62, 219Shock therapy, 71, 166Smena, 116, 157Socialist Realism, 42, 44, 45, 100,

143, 168, 196Sorokin, Vladimir, 262, 270, 271,

273, 274, 283, 286Sots Art, 193, 196, 197,

262, 277Sovetskii khudozhnik, 244Sovetskii pisatel’, 43, 54, 66, 230, 259,

261, 262Stalin, Joseph, 20, 45, 46, 49, 51, 52,

57, 62, 98, 100, 102, 114, 116,118, 204, 218, 271

Standardization, 75, 93, 101State publishing house, 50, 63, 65, 67,

71, 75, 126, 150, 166Superoblozhka, see Dust jacketSurrealism, 182Svet, Sasha, see Kholodenko, AleksandrSvobodin, Aleksandr, 241Symposium, 259, 279, 281

TTanselle, G. Thomas, 16, 17, 18Tekst, 259, 264Telingater, Solomon, 40, 42, 230Terra, 90, 99, 100, 130, 134,

172, 288Thaw, the, 20, 49–51, 57, 62, 233,

242, 260Title output, 35, 42, 73, 78, 79, 90,

91, 95, 97, 102, 210, 279Title page, 40, 43, 85, 92, 115, 116,

191, 230, 236, 239, 262

Tiunin, Sergei, 118, 119, 121Translated fiction, 80, 151, 203Trivialization, 105, 130,

203, 206Trofimov, Boris, 219, 244, 250Troianker, Arkadii, 4, 25, 57, 100,

217, 219, 223, 224, 229, 230,232, 235, 236, 239–242,244–246, 249–252, 254–257,262, 266, 283, 292, 295,305, 306

Tsentrpoligraf, 90, 172–175Tynianov, Iurii, 46Typography, 8, 9, 21, 133, 184, 229,

230, 292

UUlitskaia, Liudmila, 186Underground, 21, 51, 62, 72, 219,

260, 262, 268, 271, 307Uspenskii, Gleb, 185, 186, 204Utkin, Aleksandr, 4, 217, 220, 287,

288, 289, 291, 292, 293, 295,296, 297, 307

VVagrius, 86, 184, 185–187, 191,

193, 194, 196, 199–200,202–205, 303

Vasil’ev, Oleg, 185Velichko, Ivan, 220Vinogradov, Alexander, 194–197,

204, 303Vita Nova, 100, 138, 139VKhUTEMAS, 18, 20,

40, 221Voprosy filosofii, 268Voskresen’e, 131, 133, 292Vysotsky, Vladimir, 246, 247, 249

342 INDEX

WWalt Disney, 287World War II, 34, 47, 221, 271

YYeltsin, Boris, 68, 69, 71, 77, 99, 130,

166, 185, 202, 206, 209, 275

ZZakharchenko, Aleksandr, 126Zemlia i fabrika, 39,

42, 288Zhukov, Maksim, 219, 229, 230,

244, 250Zvezda, 157, 160,

173, 302

INDEX 343