the new paradigm combining crm and erp to accelerate visibility and revenue
DESCRIPTION
Companies looking to maximize efficiency between sales and operations are integrating CRM and ERP to reduce data entry duplication, empower employees with the right information at the right time, automate time consuming data entry processes, and improve overall visibility of customer interactions. This roundtable will feature several Socius customers who will share their experiences, challenges, best practices and benefits in linking CRM and ERP togetherTRANSCRIPT
Lisa Steinhart
Age of ManufacturingAge of DistributionAge of Information
Started by the explosion of social
and mobile technology
>1.7 billionsocial users
>400 milliontweets per day about product, services,
and brands
150average number of times a person
checks their phone each day
>6.8 billionon mobile
Companies that deliver amazing customer experiences win
S&P 500 index
+14.5%
Customer Experience Laggards
-33.9%
Customer Experience Leaders
+43.0%
5-year stock performance of Customer Experience leaders vs. laggards vs. S&P 500 (2007-2012) Showing cumulative total return.Watermark Consulting, “The Watermark Consulting 2013 Customer Experience ROI Study”, 2012, www.watermarkconsult.net
Customers are
57%through the buying process before they talk to you
-CEB, The New High Performer Playbook
9 of 10business buyers say when they are ready to buy, they will find you
-IDG Enterprise
“”
Originally created for
reporting purposes
Not designed for a
social/mobile world
Lack productivity
capabilities
7
A modern experience will help you sell effectively
Outcome-driven user
experience promotes
adoption
Embedded business
and insights
Collaborative selling wherever you are
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Customer Trackinginfo in CRM
Accounting in MAS90
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