the new news media-scape lee rainie – director pew internet project public broadcasters –...
TRANSCRIPT
THE NEW NEWS MEDIA-SCAPE
Lee Rainie – Director Pew Internet ProjectPublic Broadcasters – Atlanta February 17, 2009
2.17.2009 2News media-scape
New information ecosystem: Then and Now
Industrial Age
Info was:
Scarce
Expensive
Institutionally oriented
Designed for consumption
Information Age
Info is:
Abundant
Cheap
Personally oriented
Designed for participation
2.17.2009 3News media-scape
2000
46% of adults use internet
5% with broadband at home
50% own a cell phone
0% connect to internet wirelessly
<10% use “cloud”
= slow, stationary connections built around
my computer
The internet is the asteroid: Then and now
2008
74% of adults use internet
58% with broadband at home
82% own a cell phone
62% connect to internet wirelessly
>53% use “cloud”
= fast, mobile connections built around outside servers
and storage
2.17.2009 4News media-scape
Media ecology – thenProduct Route to home Display Local storage
TV stations phone TV Cassette/ 8-track
broadcast TV radio
broadcast radio stereo Vinyl album
News mail
Advertising newspaper delivery phone
paper
Radio Stations non-electronic
Tom Wolzien, Sanford C. Bernstein & Co
2.17.2009 5News media-scape
Media ecology – nowProduct Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content iPod /MP3server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery phone cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio non-electronic storage sticks/disks
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
Ecosystem change – 1
Volume of information grows
… and the “long tail” becomes more important
-- Chris Anderson
Tra
ffic
Content
20%-40% of traffic or salesin the “long tail”
Amazon, Rhapsody/iTunes, Netflix
Ecosystem change – 2
Variety of information and sources of information grow
… and people have more options for their passions-- Markus Prior and Cass Sunstein
Ecosystem change – 3
Velocity of information increases and smart mobs emerge
-- Howard Rheingold
Clay Shirky
Ecosystem change – 4
Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are
-- Nielsen Company
Ecosystem change – 5
People’s vigilance for information changes in two directions:
1) attention is truncated (Linda Stone)
2) attention is elongated (Andrew Keen; Terry Fisher)
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
1) Virtual Worlds
Ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
2) Mirror Worlds
Ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
3) Augmented Reality
Ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
4) Life-logging-- Gordon Bell
Ecosystem change – 7
Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte
Ecosystem change – 8
The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change.
-- William Dutton
Ecosystem change – 9
Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself
-- Henry JenkinsDavid Weinberger
Ecosystem change – 10
Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold.
-- Barry Wellman
2.17.2009 23News media-scape
64% of online teens have created their own profile on a social network site like MySpace or Facebook
----35% of online adults
have such profiles
Content creation
2.17.2009 24News media-scape
33% of college students keep blogs and regularly post
54% read blogs----13% of online adults
have a blog36% read them
Content creation
2.17.2009 25News media-scape
Content creation
20% of online young adults say they remix content they find online into their own artistic creations
----
11% of online adults have done this
2.17.2009 26News media-scape
Behold Homo Connectus
Different species with a different sense of … • Expectation about access to information • Place and distance• Presence with others• Social networking possibilities• Capacity to build community• Possibilities of play• Time use • Personal efficacy
2.17.2009 27News media-scape
A new pattern of communication and influence
• attention
• acquisition
• assessment
• action
2.17.2009 28News media-scape
How do you….
• get his/her attention?
– leverage your traditional platform
– offer alerts, updates, feeds
– be available in relevant places
– find pathways through his/her social network
2.17.2009 29News media-scape
How do you….
• help him/her acquire information?– be findable in a “long tail” world– pursue new distribution methods– offer “link love” for selfish
reasons– participate in the conversation
about your work
2.17.2009 30News media-scape
How do you….
• help him/her assess information?– honor the ethics of your kind of story
telling– be transparent, link-friendly, and
archive everything– aggregate the best related work– when you make mistakes seek
forgiveness
2.17.2009 31News media-scape
How do you….
• assist him/her act on information?
– offer opportunities for feedback
– offer opportunities for remixing
– offer opportunities for community building
– be open to the wisdom of crowds
2.17.2009 32News media-scape
Thank you!
Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
202-419-4500