the new microsoft comic strip: innovating content and ... · karen dayan founder & digital...
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The New Microsoft Comic Strip: Innovating Content and Design that Resonates in Business Marketing
Karen Dayan
Founder & Digital Marketing Expert
Kindle Marketing Strategies
Tuesday, March 17, 2009
Reaching customer is difficult
Inundated Inboxes
Push marketing to customer One way
communication
It can be done
Breakthrough theclutter
Peer story-telling
Drive bi-directional interaction
Converting Customers through Comics
• Break through the clutter with innovative design
• Create a personality customers relate to
• Adopt the customer’s perspective
• Drive more & deeper interactions
It’s more than just a single email
Email campaign
Resource Center
Banners
Newsletters
External placements
FacebookDigg
Delicious
Blog
PR
Event integration
Viral Print Comic Book
Search (Paid /
Organic)
On Portal
Newsletters
Social Media
Search
Off-lineGrassroots
E-mail Campaign
On Portal
Newsletter Series
Social Media
Grassroots & Off-line
• Leverage as event content and marketing
• Explore relevant off-line viral opportunities
• Don’t under estimate PR value
Search
Optimize to be where customers are looking
5 Campaign Tips from Margie
1. Build a marketing campaign that stands-out
2. Utilize a personality customers can relate to
3. Enable a variety of avenues to acquire information
4. Give your customers opportunities for interaction
5. Provide a clear call-to-action
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Karen Dayan
Founder & Digital Marketing Expert,
Kindle Marketing Strategies
Credits/Thank You