the new itunes connect - apple inc. · ios toca hair salon 1.2.4 ready for sale ios toca mini 1.0.2...

© 2014 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.

#WWDC14

The New iTunes Connect

Session 302 Dave Van Tassell Engineering Manager—iTunes Store, iTunes Connect

Services


All-new design


All-new designApp previews


All-new designApp previewsApp bundles


All-new designApp previewsApp bundlesApp analytics


All-new designApp previewsApp bundlesApp analyticsTestFlight beta testing

iTunes Connect My Apps Jane Appleseed Apple Inc.

Copyright © 2014 Apple Inc.

iTunes Connect Jane Appleseed Toca Boca AB

Analytics Sales and Trends Payments and Financial Reports

My Apps

iAd Agreements, Tax and Banking

Users and Roles Resources and Help

iTunes Connect My Apps Jane Appleseed Toca Boca AB

Toca Lab1.0.1 Ready for Sale

iOS

1.0.1 Prepare for Upload

Toca Cars1.0 Ready for Sale

iOS Toca Builders1.0.3 Ready for Sale

iOS Toca Hair Salon1.2.4 Ready for Sale

iOS

Toca Mini1.0.2 Ready for Sale

iOS Toca Tailor1.0.5 Ready for Sale

iOS Toca Band1.0.4 Ready for Sale

iOS Toca Train1.0.3 Ready for Sale

iOS

All Types All StatusesSearch

iTunes Connect My Apps

Toca Builders1.0.3 Ready for Sale


iOS





iOS


Jane Appleseed Toca Boca AB


iOS



iOS


Search



iOS





iOS

All Types All Statuses



iOS



iOS




iOS





iOS

hair salon All Types All Statuses



iOS



iOS


Toca Hair Salon1.2.4 Ready for Sale

iOS Toca Hair Salon Me

1.0 Ready for Sale

iOS Toca Hair Salon 2

1.1.1 Ready for Sale

iOS Toca Hair Salon - Christmas Gift


iOS

All Types All Statuseshair salon




iOS Toca Hair Salon Me

1.0 Ready for Sale

iOS Toca Hair Salon 2


iOS Toca Hair Salon - Christmas Gift


iOS





iOS





iOS





iOS



iOS



iOS





iOS




iOS



iOS

23Ready for Sale

24

Prepare for Upload 1

All Statuses


iOS



iOS





iOS




iOS



iOS




iOS





iOS




iOS



iOS


Toca Lab Ready for SaleiOS

Toca CarsPrepare for UploadReady for SaleiOS

Toca Builders Ready for SaleiOS

Toca Hair Salon Ready for SaleiOS

Toca Mini Ready for SaleiOS

Toca Tailor Ready for SaleiOS

Toca Band Ready for SaleiOS

Toca Train Ready for SaleiOS


Dec 12, 2013

Dec 12, 2013

Nov 19, 2013

Nov 19, 2013

Nov 19, 2013

Oct 3, 2013

Sep 10, 2013

Sep 10, 2013

1.0.1

1.0.1

1.0.3

1.2.4

1.0.2

1.0.5

1.0.4

1.0.3

Name Type Version Status Last Modified

1.0




iOS





iOS




iOS



iOS

English (U.S.)Version Information

Video Preview and Screenshots ?

3.5-Inch iPad4-Inch


My Apps


Toca Lab iOS

Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More

Sales and TrendsAnalytics


Name ? What’s New in This Version ?

1.0.1 Save New Version



3.5-Inch iPad4-Inch


My Apps


Toca Lab iOS





1.0.1 Save New Version

New Version

Store Version Number ?

1.0.2

Cancel Create



3.5-Inch iPad4-Inch


My Apps


Toca Lab iOS






Save Submit for Review1.0.1 1.0.2




Toca Lab iOS



Name ?

Toca Lab

Description ?

Calling all future scientists!Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools!

Keywords ?

toca boca, toca lab, game, science, periodic table, elements

What’s New in This Version ?

More entertaining! !!

2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch

Save Submit for Review




Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch

Save Submit for ReviewToca Lab 1.0.2

Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! * Take your element for a spin in the centrifuge.* Warm them up in the Bunsen burner. * Put the element on ice with the cooling agent! * Add a drop or two of mysterious liquids from the test tubes.* Change their voltage and make them magnetic with the oscilloscope. Each element has it's own personality. In Toca Lab, what does Neon sound like? Is Gold heavy or light? Is Nitrogen squishy or light? Is Nitrogen squishy or hard? Explore, inspect, and study

2403

Keywords ?


Privacy Policy URL ?

Support URL ?

http://tocaboca.desk.com

Marketing URL ?

http://tocaboca.com/game/toca-lab

http://tocaboca.com/privacy

General App Information

Display Trade Representative Contact Information on the Korean App Store.Version ?

1.0.2

Rating Edit

Ages 4+, Made for Ages 6–8 Additional Ratings

License Agreement Edit

Apple’s Standard License Agreement

Category ?

Entertainment

Choose Secondary

App Icon ?

Copyright ?

Toca Boca

Trade Representative Contact Information ?

Jane

25 Taylor St

Apt., suite, bldg.

Appleseed

San Francisco California

94102 United States

+1 415 314 1759 [email protected]





Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch





Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch4-Inch iPad





Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

!!!!

Drag video preview here. !

Optional !!!

Choose File

!!!!

Drag video preview and up to 5 screenshots here. !

Required for Universal Apps !!!

Choose File






Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2 Save Submit for ReviewToca Lab 1.0.2





Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch





Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch


Edit Poster Frame

Toca Lab 1.0.2




Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch

Toca Lab 1.0.2 Save Submit for Review

Edit Poster Frame

Video Preview

Cancel Done

Restore DefaultSet as Poster Frame

Poster Frame

Change the poster frame by selecting a still image from the video preview.




Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch


Edit Poster Frame

Video Preview


Poster Frame


Cancel Done

00:00 -00:30




Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch


Edit Poster Frame

Video Preview

Cancel Done


Poster Frame





Toca Lab iOS



Name ?

Toca Lab

Description ?


Keywords ?




2500

1.0.1 1.0.2

3.5-Inch iPad4-Inch


UI walkthrough, not an ad


Capture from iOS 8 on OS X Yosemite



Up to 30 seconds



Up to 30 seconds

Deliver in H.264 or ProRes

App Bundles

More value

More value

Single install

More value

Single install

Complete my Bundle

Bundle

Name

Description

Price

SKU

Marketing URL

Bundle

Name

Description

Price

SKU

Marketing URL

First App

First screenshot

First app preview

Categories

App Store contact

Privacy URL

Bundle

Name

Description

Price

SKU

Marketing URL

First App

First screenshot

First app preview

Categories

App Store contact

Privacy URL

All Apps

Rating

Made for Kids

Screenshot

App preview

Keywords


Toca Lab1.0.1 Ready for Sale1.0.2 Prepare for Upload



iOS





iOS




iOS


Toca Lab1.0.1 Ready for Sale1.0.2 Prepare for Upload



iOS





iOS

Search

New iOS App

New Mac App

New App Bundle


All Types All Statuses



iOS


Cancel Create

New App Bundle

Search

!!

Drag up to 10 apps here. !

The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings.

Toca BandiOS

Toca Hair SaloniOS

Toca Hair Salon MeiOS

Toca Hair Salon 2iOS

Apps in This Bundle ?

Name ?


Toca BuildersiOS

Toca CarsiOS


Cancel Create

New App Bundle

Search

!!



Toca BandiOS

Toca Hair SaloniOS



Toca Toy Box


Name ?


Toca BuildersiOS

Toca CarsiOS


New App Bundle

Search

!!



Toca BandiOS

Toca Hair SaloniOS



Toca Toy Box


Name ?


Toca BuildersiOS

Toca CarsiOS

Cancel Create


New App Bundle

Search

!!



1Toca BandiOS

Toca Hair SaloniOS



Toca Hair Salon - Christmas GiftiOS

Toca Toy Box


Name ?


Toca CarsiOS

Toca BuildersiOS

Cancel Create


New App Bundle

Search

!!



Toca BandiOS

Toca Hair SaloniOS




Toca Toy Box


Name ?


Toca BuildersiOS

Toca CarsiOS

iOS (iPhone and iPad)

Cancel Create


New App Bundle

Search

!!



Toca CarsiOS

Toca BandiOS

Toca Hair SaloniOS




Toca Toy Box


Name ?



Toca BuildersiOS

Cancel Create


New App Bundle

Search

!!



Toca BandiOS

Toca Hair SaloniOS




Toca LabiOS

Toca Toy Box


Name ?


Toca CarsiOS


Toca BuildersiOS

2

Cancel Create


New App Bundle

Search

!!



Toca BandiOS

Toca Hair SaloniOS




Toca LabiOS

Toca Toy Box


Name ?


Toca CarsiOS


Toca BuildersiOS

Cancel Create


New App Bundle

Search

!!



Toca CarsiOS

Toca BuildersiOS

Toca BandiOS




Toca LabiOS

Toca Toy Box


Name ?



Toca Hair SaloniOS

Cancel Create


New App Bundle

Search

!!



Toca BandiOS




Toca LabiOS

Toca MiniiOS

Toca Toy Box


Name ?


Toca CarsiOS


Toca BuildersiOS

3

Toca Hair SaloniOS

Cancel Create

!!



Toca Hair SaloniOS


New App Bundle

Search

Toca BandiOS




Toca LabiOS

Toca MiniiOS

Toca Toy Box


Name ?


Toca CarsiOS


Toca BuildersiOS

Cancel Create

!!



Toca Hair SaloniOS


New App Bundle

Search

Toca BandiOS




Toca MiniiOS

Toca Toy Box


Name ?


Toca CarsiOS


Toca BuildersiOS

Toca LabiOS

Cancel Create

!!



1

Toca CarsiOS

Toca BuildersiOS

Toca Hair SaloniOS


New App Bundle

Search

Toca BandiOS




Toca MiniiOS

Toca Toy Box


Name ?



Toca LabiOS

Cancel Create

!!




New App Bundle

Search

Name ?

Toca BandiOS




Toca MiniiOS

Toca Toy Box



Toca LabiOS

Toca CarsiOS

Toca BuildersiOS

Toca Hair SaloniOS


Cancel Create

My Apps

Prepare for Submission

Toca Toy Box iOS

Save


Apps in This Bundle

Bundle Information

English (U.S) Primary

Chinese (Simplified)

Danish

Dutch

Finnish

French

German

Greek

Indonesian

Italian

Japanese


3.5-Inch iPad4-Inch

Edit


Toca LabiOS

Toca CarsiOS

Toca BuildersiOS

Toca Hair SaloniOS

Submit for Review


Toca Toy Box iOS

Apps in This Bundle

Bundle Information



Danish

Dutch

Finnish

French

German

Greek

Indonesian

Italian

Japanese

Korean

Malay

Norwegian

Portuguese

Russian

Spanish

Swedish


3.5-Inch iPad4-Inch

Edit

Toca LabiOS

Toca CarsiOS

Toca BuildersiOS

Toca Hair SaloniOS



Toca Toy Box iOS

Apps in This Bundle

Bundle Information



Danish

Dutch

Finnish

French

German

Greek

Indonesian

Italian

Japanese

Korean

Malay

Norwegian

Portuguese

Russian

Spanish

Swedish


3.5-Inch iPad4-Inch

Edit

Toca LabiOS

Toca CarsiOS

Toca BuildersiOS

Toca Hair SaloniOS

Save Submit for ReviewToca Toy Box

Bundle Information



Danish

Dutch

Finnish

French

German

Greek

Indonesian

Italian

Japanese

Korean

Malay

Norwegian

Portuguese

Russian

Spanish

Swedish

Thai

Turkish


3.5-Inch iPad4-Inch

Name ?

Toca Toy Box

Description ?

Welcome friends! Unlock a treasure trove of fun with Toca Toy Box. Save big on this bundle, featuring four of our most popular apps. Builders, racers, scientists and stylists, there’s hours of play for everyone. What new worlds will you discover from Toca Boca? Jump in and find out! !

4000

Marketing URL ?

http://tocaboca.com/toca-toy-box



Availability and Price



Bundle Information


3.5-Inch iPad4-Inch

Name ?

Toca Toy Box

Description ?

Welcome friends! Unlock a treasure trove of fun with Toca Toy Box. Save big on this bundle, featuring four of our most popular apps. Builders, racers, scientists and stylists, there’s hours of play for everyone. What new worlds will you discover from Toca Boca? Jump in and find out! !

3717

Marketing URL ?







Danish

Dutch

Finnish

French

German

Greek

Indonesian

Italian

Japanese

Korean

Malay

Norwegian

Portuguese

Russian

Spanish

Swedish

Thai

Turkish


!3717

Marketing URL ?





Cleared for Sale

Price ?

Choose

SKU ?

24

General Information

Category ?

Entertainment

Rating ?


License Agreement ?


Copyright ?

Toca Boca


Toca Boca AB Jane Appleseed !25 Taylor St San Francisco CA 94102 United States !+1 415 314 1759 [email protected]

Apple ID ?

012122013


!3717

Marketing URL ?





Cleared for Sale

Price ?

Tier 7 Currency Conversion

SKU ?

24

General Information

Category ?

Entertainment

Rating ?


License Agreement ?


Copyright ?

Toca Boca


Toca Boca AB Jane Appleseed !25 Taylor St San Francisco CA 94102 United States !+1 415 314 1759 [email protected]

Apple ID ?

012122013


Up to 10 paid apps

Up to 10 paid apps

Discounted price

Up to 10 paid apps

Discounted price

Uses first preview or screenshot

Up to 10 paid apps

Discounted price


Links to bundle from each app

Up to 10 paid apps

Discounted price


Links to bundle from each app

Complete My Bundle

App Analytics

Trystan Kosmynka Engineering Manager—iTunes Store, App Analytics

Building a Great App

Great idea


Great idea

Thoughtful design


Great idea

Thoughtful design

Bug-free code


Great idea

Thoughtful design

Bug-free code

Test, test, and test


Great idea

Thoughtful design

Bug-free code


Submit to App Store


Great idea

Thoughtful design

Bug-free code


Submit to App Store

All done?


After Launch

Dow

nloa

ds

Time

After Launch

Dow

nloa

ds

Time

App Store presence

After Launch

Dow

nloa

ds

Time

App Store presence

Marketing

After Launch

Dow

nloa

ds

Time

App Store presence

Marketing

New updates

After Launch

Dow

nloa

ds

Time

App Store presence

Marketing

New updates

Advertising

After Launch

Dow

nloa

ds

Time

App Store presence

Marketing

New updates

Advertising

Analytics

After Launch

Why Analytics

Provides AnswersAnalytics

How’s my app doing?

Are people returning to my app?

Are people converting on In-App Purchases?

Advertising?

Reveal missed opportunities

Build a better app

That’s Analytics

Acquisition to Engagement

Trip GuiderApp Co

Top Charts

My Trips

Kauai San Francisco

NapaAustria

Augu2014

Offers In-App Purchases

Top Charts

Trip GuiderApp Co

Top Charts

My Trips

Kauai San Francisco

NapaAustria

Augu2014


App Store views

Top Charts

$2.99+

Trip GuiderApp Co

Top Charts

My Trips

Kauai San Francisco

NapaAustria

Augu2014


Top Charts

App Store views

App units

Sales

TriATo

M

K Sa

NA A

Offers

To

!

!

!

Installs

TestFlight Toca Lab

Phone Mail Safari Music

testing.

Trip Guider


App Store views

App units

Sales

Trip Planner

!

!

!

Installs

App Store views

App units

Sales

!

!

!

!

Sessions

Active devices

Retention

Stickiness

Trip Planner

Welcome Back!

How was San Francisco?

!

!

!

Installs

App Store views

App units

Sales

!

!

!

!

Sessions

Active devices

Retention

Stickiness

Trip Planner

!

!

!

Installs

App Store views

App units

Sales

!

!

!

!

Sessions

Active devices

Retention

Stickiness

!

!

!

Installs

App Store views

App units

Sales

!

!

!

!

Sessions

Active devices

Retention

Stickiness

!

!

!

!

!

!

!

!

In-App Purchases

Average sales

!

!

!

!

Sessions

Active devices

Retention

Stickiness

!

!

!

Installs

App Store views

App units

Sales

!

!

!

!

!

!

!

!

In-App Purchases

Average sales

!

!

!

!

Sessions

Active devices

Retention

Stickiness

≥

Confirm Your In-App PurchaseDo you want to buy a map of

San Francisco for $0.99?

Cancel Buy

!

!

!

Installs

App Store views

App units

Sales

Customer Lifecycle

App Store Views App Units Active Devices Retention In-App Purchases


Platform

Customer Lifecycle


Platform

iPhone

Customer Lifecycle

iPadiPod touch


Customer Lifecycle

Region

USA and CanadaAsiaEurope

iTunes ConnectAnalytics

iTunes Connect My Apps Jane Appleseed Apple Inc.


iTunes Connect Jane Appleseed Toca Boca AB

Sales and Trends Payments and Financial Reports

My Apps



iTunes Connect Analytics Jane Appleseed App Co.

Apps Search

Tide Minder

Goal Keeper

Track Runner

Name

Closet Finder

Bike Fixer

App Store Views Sales Sessions

Nutri Counter

Trip Guider

May 2014

App Units

25,644 $10,664 42,7408,548

43,371 0 72,28514,457

25,368 0 42,2808,456

24,702 $10,272 41,1708,234

19,170 $7,972 31,9506,390

16,701 $6,945 27,8355,567

9% 9%11%

12% 12%17%

6% 11%8%

8% 4% 8%6%

11% 10%10%

14% 14%12%

Task Lister10,035 $4,173 16,7253,345

12% 14%12%

8%

5%

18%

12%

203,071 $52,860 371,78554,3574% 4%5% 3%

Trip Guider 203,071 $52,860 371,78554,357

4% 4%5% 3%


Apps Search

Tide Minder

Goal Keeper

Track Runner

Name

Closet Finder

Bike Fixer


Nutri Counter

Trip Guider

May 2014

App Units

25,644 $10,664 42,7408,548

43,371 0 72,28514,457

25,368 0 42,2808,456

24,702 $10,272 41,1708,234

19,170 $7,972 31,9506,390

16,701 $6,945 27,8355,567

9% 9%11%

12% 12%17%

6% 11%8%

8% 4% 8%6%

11% 10%10%

14% 14%12%

Task Lister10,035 $4,173 16,7253,345

12% 14%12%

8%

5%

18%

12%

203,071 $52,860 371,78554,3574% 4%5% 3%

iTunes Connect AnalyticsJane Appleseed

App Co.

Apps Search

Tide Minder

Goal Keeper

Track Runner

Name

Closet Finder

Bike Fixer


Nutri Counter

Trip Guider

May 2014

App Units

25,644 $10,664 42,7408,548

43,371 0 72,28514,457

25,368 0 42,2808,456

24,702 $10,272 41,1708,234

19,170 $7,972 31,9506,390

16,701 $6,945 27,8355,567

9% 9%11%

12% 12%17%

6% 11%8%

8% 4% 8%6%

11% 10%10%

14% 14%12%

Task Lister10,035 $4,173 16,7253,345

12% 14%12%

8%

5%

18%

12%

203,071 $52,860 371,78554,357

4% 4%5% 3%

203,071 $52,860 371,78554,3574% 4%5% 3%


Apps

Trip GuiderMetrics Sources Retention

Sales and TrendsApp Details

Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

App Store Views

SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Date

05/31/2014

05/30/2014

05/29/2014

Previous Day

5K

10K

1K

2K

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LineView By

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05 07 09 11 13 15 17 19 21 23 25 27 29 310301

9,768

9,258

8,797

App Store Views

MonthsWeeksDays


App Co.

Apps

Metrics Sources Retention

Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

App Store Views

SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Date

05/31/2014

05/30/2014

05/29/2014

5K

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4K

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05 07 09 11 13 15 17 19 21 23 25 27 29 310301

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App Store Views Previous Day

Trip Guider

MonthsWeeksDays



App Co.

Apps


Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

App Store Views

SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Date

05/31/2014

05/30/2014

05/29/2014

5K

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05 07 09 11 13 15 17 19 21 23 25 27 29 310301

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Trip Guider

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05 07 09 11 13 15 17 19 21 23 25 27 29 310301

Apps


Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

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SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Date

05/31/2014

05/30/2014

05/29/2014

5K

10K

1K

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Trip Guider

MonthsWeeksDays


Date

App Version

OS Version

VIEW BY

Territory

Platform


Apps


Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

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SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Platforms

iPhone

iPad

iPod touch

Previous Month

Platform Line

5K

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05 07 09 11 13 15 17 19 21 23 25 27 29 310301

91,382

71,075

40,614

App Store Views

MonthsWeeksDays

Trip GuiderSales and TrendsApp Details


05 07 09 11 13 15 17 19 21 23 25 27 29 310301

Apps


Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

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Installations

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COMPARE TO

None

ENGAGEMENT

Filter May 2014

Platforms

iPhone

iPad

iPod touch

Platform Line

5K

10K

1K

2K

3K

4K

6K

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9K

0

4%

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4%

Previous Month

91,382

71,075

40,614

App Store Views

MonthsWeeksDays


Line

CHART TYPE

Bar

Stacked Area


Apps


Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

App Store Views

SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Platforms

iPhone

iPad

iPod touch

Platform Stacked Area

5K

10K

1K

2K

3K

4K

6K

7K

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9K

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4%

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4%

05 07 09 11 13 15 17 19 21 23 25 27 29 310301

Previous Month

91,382

71,075

40,614

App Store Views

MonthsWeeksDays



Apps


Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

App Store Views

SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Platforms

iPhone

iPad

iPod touch


4%

24,461

19,023

10,871

App Units Previous Month

4%

4%

1250

2500

250

500

750

1000

1500

1750

2000

2250

005 07 09 11 13 15 17 19 21 23 25 27 29 310301

MonthsWeeksDays



Apps


Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

App Store Views

SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Platforms

iPhone

iPad

iPod touch


4%

18,715

14,556

8,318

In-App Purchases

4%

3%

1250

2500

250

500

750

1000

1500

1750

2000

2250

005 07 09 11 13 15 17 19 21 23 25 27 29 310301

Previous Month

MonthsWeeksDays



Apps


Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

App Store Views

SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Platforms

iPhone

iPad

iPod touch


4%

18,715

14,556

8,318

In-App Purchases

4%

3%

1250

2500

250

500

750

1000

1500

1750

2000

2250

005 07 09 11 13 15 17 19 21 23 25 27 29 310301

Previous Month

MonthsWeeksDays

Trip Guider

Sessions

Stickiness

Average Sales

Sales

App Units

In-App Purchases

Installations

App Store Views

Active Devices



Apps

Trip GuiderMetrics Sources Retention

Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

App Store Views

SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Measure

Active Devices

In-App Purchases

View By Stacked Area

18,715

14,556

Totals

4%

3%

1250

2500

250

500

750

1000

1500

1750

2000

2250

005 07 09 11 13 15 17 19 21 23 25 27 29 310301

Previous Month

Active Devices

2500

5000

500

1000

1500

2000

3000

3500

4000

4500

0

MonthsWeeksDays


How do people find my app?

Two types of sources

WebsitesCampaigns

WebsitesCampaigns

Link to your App Store page

WebsitesCampaigns

Link to your App Store page

Link with Campaign ID

Campaign ID

iAd Campaign IDs are automatic


Trip GuiderApps


Sessions

Stickiness

Average Sales

Sales

App Units

Active Devices

In-App Purchases

Installations

App Store Views

SALES

COMPARE TO

None

ENGAGEMENT

Filter May 2014

Measure

Active Devices

In-App Purchases

View By Stacked Area

18,715

14,556

Totals

4%

3%

1250

2500

250

500

750

1000

1500

1750

2000

2250

005 07 09 11 13 15 17 19 21 23 25 27 29 310301

Previous Month

Active Devices

2500

5000

500

1000

1500

2000

3000

3500

4000

4500

0

MonthsWeeksDays



May 2014

Apps

RetentionMetrics Sources

Top Websites Top Campaigns

Top Websites (50) Search

1,367 $789 2,356678

1,567 $1,134 3,452763

2,356 $1,345 4,564932

1,145 3,245563

1,424 $548 3,429456

1,546 $546 2,853367

4% 4%5%

9% 9%11%

12% 12%17%

6% 11%8%

8% 4% 8%6%

11% 10%10%

3%

8%

5%

Domain App Store Views Sales SessionsApp Units

mashable.com

nytimes.com

time.com

espn.com

techcrunch.com

apple.com

3%

3%$589



May 2014

Apps


Top Campaigns (50) Search

Campaigns

Home Page Newest Copy

Tide Minder Cross App

iAd April Campaign

Mashable Home Page

All Campaigns


Sales SessionsApp Units

$2,210

$1,234

$745

1,247

1,648

467

4,555

3,852

2,456

$546 2,984

$9,3275,508 17,510

2% 2% 2%

3492% 2% 2%

4% 4% 4%

4% 4% 4%

App Store Views

3,042

4,510

2,457

2,093

12,920

4%

2%

2%

4%


Spring Email Blast $1,9382,146 7,5651% 1% 1%

2,6841%


May 2014

Apps



Campaigns



iAd April Campaign

Mashable Home Page

All Campaigns



$2,210

$1,234

$745

1,247

1,648

467

4,555

3,852

2,456

$546 2,984

$9,3275,508 17,510

2% 2% 2%

3492% 2% 2%

4% 4% 4%

4% 4% 4%

App Store Views

3,042

4,510

2,457

2,093

12,920

4%

2%

2%

4%


xSpring Email Blast $1,9382,146 7,5651% 1% 1%

2,6841%


Apps

Spring Email BlastTrip Guider Sources

Key Measures May 2014

App Store Views by Region

Europe20%

USA and Canada35%

Asia Pacific37%

Latin America and The Caribbean6%

Africa, The Middle East, and India2%

App Store Views by Platform

iPod touch20%

iPad35%

iPhone45%

$1.32Average Sales

+62%

2,684App Store Views

+1% 733In-App Purchases

+120% $1,938Sales

+1%

Installations1,368 +2%

Active Devices1,459 +4%

Sessions7,565 +2%

2,146App Units

+1%

App Store Views by Territory

China10%

Japan27%

United States33%

Other30%



May 2014

Apps



Campaigns

Spring Email Blast



iAd April Campaign

Mashable Home Page

All Campaigns



$1,938

$2,210

$1,234

$745

2,146

1,247

1,648

467

4,555

3,852

7,565

2,456

$546 2,984

$9,3275,508 17,510

2% 2% 2%

3492% 2% 2%

4% 4% 4%

4% 4% 4%

1% 1% 1%

App Store Views

2,684

3,042

4,510

2,457

2,093

12,920

4%

2%

2%

4%

1%


25%

50%

75%

100%

Purchase Date Day 2 Day 7 Day 30

Retention

25%

50%

75%

100%


100%

Retention

25%

50%

75%

100%


20%

35%

45%

100%

Retention


May 2014

Apps



Campaigns

Spring Email Blast



iAd April Campaign

Mashable Home Page

All Campaigns



$1,938

$2,210

$1,234

$745

2,146

1,247

1,648

467

4,555

3,852

7,565

2,456

$546 2,984

$9,3275,508 17,510

2% 2% 2%

3492% 2% 2%

4% 4% 4%

4% 4% 4%

1% 1% 1%

App Store Views

2,684

3,042

4,510

2,457

2,093

12,920

4%

2%

2%

4%

1%



Apps


Filter Daily

Date Installs 1 2 3 4 5 6 7 8 9 10 11 12

May 26

May 27

May 28

May 29

May 30

May 31

Jun 1

10,021

1364

1091

1132

1481

1843

1555

1672

1901

1987

43% 42% 31% 28% 26% 22% 18% 16% 9% 7%

42% 41% 36% 34% 27% 24% 17% 14%

45% 41% 34% 32% 29% 23% 19% 13%

43% 40% 35%

31%

22% 18% 16%

41% 38% 33%

30%

29% 22%

45% 42% 35% 33% 24%

46% 43% 37% 34%

42% 40% 33%

46% 41%

51%

May 23

May 24

May 25

8%

Jun 2

Jun 3

2001

2144

5% 3%

53%

50%

40%

41%

33%

35%

32%

31%

26%

27%

24%

23%

17%

19%

16%

14%

10%

9%

7%

8%

6%



Apps


Filter Daily

Date Installs 1 2 3 4 5 6 7 8 9 10 11 12

May 26

May 27

May 28

May 29

May 30

May 31

Jun 1

10,021

1364

1091

1132

1481

1843

1555

1672

1901

1987

43% 42% 31% 28% 26% 22% 18% 16% 9% 7%

42% 41% 36% 34% 27% 24% 17% 14%

45% 41% 34% 32% 29% 23% 19% 13%

43% 40% 35%

31%

22% 18% 16%

41% 38% 33%

30%

29% 22%

45% 42% 35% 33% 24%

46% 43% 37% 34%

42% 40% 33%

46% 41%

51%

May 23

May 24

May 25

8%

Jun 2

Jun 3

2001

2144

5% 3%

53%

50%

40%

41%

33%

35%

32%

31%

26%

27%

24%

23%

17%

19%

16%

14%

10%

9%

7%

8%

6%


Of the 10,021 active devices that installed the app on May 23, 1,804

(18%) were active 7 days later.


Apps


Filter Daily

Date Installs 1 2 3 4 5 6 7 8 9 10 11 12

May 26

May 27

May 28

May 29

May 30

May 31

Jun 1

10,021

1364

10,091

1132

1481

1843

1555

1672

1901

1987

43% 42% 31% 28% 26% 22% 18% 16% 9% 7%

42% 41% 36% 34% 27% 24% 17% 14%

45% 41% 34% 32% 29% 23% 19% 13%

43% 40% 35%

31%

22% 18% 16%

41% 38% 33%

30%

29% 22%

45% 42% 35% 33% 24%

46% 43% 37% 34%

42% 40% 33%

46% 41%

51%

May 23

May 24

May 25

8%

Jun 2

Jun 3

2001

2144

5% 3%

53%

50%

40%

41%

33%

35%

32%

31%

26%

27%

24%

23%

17%

19%

16%

14%

10%

9%

7%

8%

6%



Apps


Filter Daily

Date Installs 1 2 3 4 5 6 7 8 9 10 11 12

May 26

May 27

May 28

May 29

May 30

May 31

Jun 1

10,021

13,164

10,091

11,232

14,081

18,243

15,755

16,072

19,001

19,587

43% 42% 31% 28% 26% 22% 18% 16% 9% 7%

42% 41% 36% 34% 27% 24% 17% 14%

45% 41% 34% 32% 29% 23% 19% 13%

43% 40% 35%

31%

22% 18% 16%

41% 38% 33%

30%

29% 22%

45% 42% 35% 33% 24%

46% 43% 37% 34%

42% 40% 33%

46% 41%

51%

May 23

May 24

May 25

8%

Jun 2

Jun 3

20,201

21,444

5% 3%

53%

50%

40%

41%

33%

35%

32%

31%

26%

27%

24%

23%

17%

19%

16%

14%

10%

9%

7%

8%

6%



Date Installs 1 2 3 4 5 6 7 8 9 10 11 12

May 26

May 27

May 28

May 29

May 30

May 31

Jun 1

10,021

13,164

10,091

11,232

14,081

18,243

15,755

16,072

19,001

19,587

43% 42% 31% 28% 26% 22% 18% 16% 9% 7%

42% 41% 36% 34% 27% 24% 17% 14%

45% 41% 34% 32% 29% 23% 19% 13%

43% 40% 35%

31%

22% 18% 16%

41% 38% 33%

30%

29% 22%

45% 42% 35% 33% 24%

46% 43% 37% 34%

42% 40% 33%

46% 41%

51%

May 23

May 24

May 25

8%

Jun 2

Jun 3

20,201

21,444

5% 3%

53%

50%

40%

41%

33%

35%

32%

31%

26%

27%

24%

23%

17%

19%

16%

14%

10%

9%

7%

8%

6%

Apps


Filter Daily

Date


What do you need to do?

Nothing

No code

No app updates required

App Store and iOS 8

Privacy Matters

Analytics

TestFlight Beta Testing

Daniel Miao Sr. Software Engineer—iTunes Store, iTunes Connect

Better apps through better tools

Beta Distribution

Email Invitation

iTunes Connect

Upload pre-release builds


Distribute pre-releases to testers


Distribute pre-releases to testers

Insight into tester activity

Manage beta apps

Manage beta apps

One-tap install or update

Manage beta apps


Send feedback

Internal Testers Beta Testers


iTunes Connect users


iTunes Connect users Anyone with email



25 people



25 people 1,000 people




Available on upload




Available on upload Beta app review

Sandbox Accounts



3.5-Inch iPad4-Inch


My Apps


Toca Lab iOS






Save Submit for Review1.0.1 1.0.2

121


My Apps


Toca Lab iOS




Builds Internal Testers Beta Testers

Build Upload Date Internal Beta Installations

Testing

??

1.0.2


Jun 2, 2014

Build History ?

Jun 1, 2014

May 30, 2014

103

102

101

13

9

5

121


Toca Lab 1.0.2 (103)

What to Test ?

English (U.S.)

Buy two or more In-App Purchases Switch between landscape and portrait mode Local multiplayer support with Game Center AirPlay from iPad mini with Retina display

Calling all future scientists!Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! * Take your element for a spin in the centrifuge.* Warm them up in the Bunsen burner.

Test Information Testers Build Details

Internal Testing Beta Testing Expiration Date ?

Save

My Apps Toca Lab Builds

612

122

Beta App Information

Beta App Description ?


121


My Apps


Toca Lab iOS






Testing

??

1.0.2


Jun 2, 2014

Build History ?

Jun 1, 2014

May 30, 2014

103

102

101

13

9

5

121Jun 2, 2014

Build History ?

Jun 1, 2014

May 30, 2014

103

102

101

13

9

5

Testing


My Apps


Toca Lab iOS





Build Upload Date Internal Beta Installations??

1.0.2


121Jun 2, 2014

Build History ?

Jun 1, 2014

May 30, 2014

103

102

101

13

9

5


My Apps


Toca Lab iOS






Testing

??

1.0.2


Inactive

Inactive

Submit

Submit

Submit

121


My Apps


Toca Lab iOS






Testing

??

1.0.2


Build History ?

Jun 1, 2014

May 30, 2014

102

101

9

5

Inactive

Inactive

Submit

Submit

Jun 2, 2014103 13Submit

121


My Apps


Toca Lab iOS






Testing

??

1.0.2


104 Jun 3, 2014 0Submit

Build History ?

Jun 1, 2014

May 30, 2014

102

101

9

5

Inactive

Inactive

Submit

Submit

Jun 2, 2014103 13SubmitInactive

121


My Apps


Toca Lab iOS






Testing

??

1.0.2


104 Jun 3, 2014 2Submit

Build History ?

Jun 1, 2014

May 30, 2014

102

101

9

5

Inactive

Inactive

Submit

Submit


121


My Apps


Toca Lab iOS






Testing

??

1.0.2


105 Jun 4, 2014 Submit 0

104 Jun 3, 2014 2Submit

Build History ?

Jun 1, 2014

May 30, 2014

102

101

9

5

Inactive

Inactive

Submit

Submit


Inactive

121


My Apps


Toca Lab iOS




Builds Internal Testers


Testing

??

1.0.2


105 Jun 4, 2014 In Review 1

104 Jun 3, 2014 2Inactive

Build History ?

Jun 1, 2014

May 30, 2014

102

101

9

5

Inactive

Inactive

Inactive

Inactive

Jun 2, 2014103 13InactiveInactive

Inactive

Beta Testers

121


My Apps


Toca Lab iOS






Testing

??

1.0.2


105 Jun 4, 2014 (Expires in 30 Days) 223


Build History ?

Jun 1, 2014

May 30, 2014

102

101

9

5

Inactive

Inactive

Inactive

Inactive


Inactive

121


My Apps


Toca Lab iOS






Testing

??

1.0.2


105 Jun 4, 2014 (Expires in 30 Days) 223


Build History ?

Jun 1, 2014

May 30, 2014

102

101

9

5

Inactive

Inactive

Inactive

Inactive


Inactive

Beta Testers

121


My Apps


Toca Lab iOS





Testers (421 of 1000 Added) Edit

Name

Chris DelVillagio

Chris Duggan

Daniel Esch

Arnold Freidling

Aurelio Guzman

Brian Leitner

Andreas Lindemann

Anita Meier

Damian Millea

Eunice Park

Brian Schmitt

Status Latest Build

Testing

Testing

Testing

Testing

Testing

Testing

Accepted

Accepted

Invited

Invited

Invited

2.1 (112)

2.1 (112)

2.1 (110)

2.1 (112)

2.1 (110)

2.1 (106)

Search


121

12


Toca Lab

Invite Beta Testers

InviteCancel

Invite0 ?

|


You agree you have the right, and the recipient’s consent, to send emails to these address in accordance with applicable law. You also agree that you are the initiator and sender of all emails to these recipients.

of 529 Available

121


Toca Lab

Invite

[email protected]@icloud.com


[email protected]@icloud.com [email protected]

[email protected]

[email protected]@icloud.com

[email protected] [email protected]@icloud.com [email protected]

You agree you have the right, and the recipient’s consent, to send emails to these address in accordance with applicable law. You also agree that you are the initiator and sender of all emails to these recipients.

InviteCancel

Invite Beta Testers

12 ?of 529 Available


hi

TestFlight

Toca Toca Boca Version

INSTALL

Descriptio Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118

more

InformatioToca Boca ABMay 21, 20141.0.257.9 MB30 DaysRequires iOS 5.0 or later.Compatible with iPhone, iPad, oriPod touch. This app is optimized

DeveloperRelease Date

VersionSize

Expires inCompatibility

What To Updated May 21, 2014 * Buy two or more In-App Purchases * Switch between landscape and portrait

more

Privacy

To: [email protected]

From: Toca Boca AB

May 21, 2014 at 9:41 AM

TestFlight: You’re invited to test Toca Lab 1.0.2.

Hide

Inbox (10)

Toca Lab 1.0.2Jane Appleseed invited you to test

Toca Lab 1.0.2 for iOS.

Open in TestFlight

hi

TestFlight

Toca LabToca Boca ABVersion 1.0.2

INSTALL

Description Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover el… more

InformationToca Boca ABMay 21, 20141.0.257.9 MB30 DaysRequires iOS 5.0 or later.Compatible with iPhone, iPad, oriPod touch. This app is optimizedfor iPhone 5.


VersionSize


What to Test Updated May 21, 2014 * Buy two or more In-App Purchases * Switch between landscape and portrait mode* Local multiplayer support with Game Cente… more

To: From: Toca Boca

May 21, 2014 at 9:41

TestFlight: You’re invited to test Toca

Hid

Inbox (10)

Toca Lab Jane Appleseed invited you to

Open in

hi

TestFlight

Toca LabToca Boca ABVersion 1.0.2




VersionSize



To: Emily From:

May 21, 2014 at 9:41

TestFlight: You’re invited to test Toca

Hid

Inbox (10)

Toca Lab Jane Appleseed invited you to

Open in

hi

TestFlight

OPEN

Toca Lab




VersionSize



Send Feedback

Toca Boca ABVersion 1.0.2

hi

TestFlight

OPEN

Toca Lab

Send Feedback





VersionSize



hi

TestFlight

OPEN

Toca Lab




VersionSize



Send Feedback


hi

TestFlight

OPEN

Toca Lab

Send Feedback





VersionSize



Terms and Conditions

Apple ID: [email protected]

Testing 4

Toca LabVersion 1.0.2What to Test

Monument ValleyVersion 1.0.3What to Test

Trip GuiderVersion 3.0What to Test

Touch Fighter 3Version 2.3What to Test

OPENExpires in 30 days




hi



Testing 4









OPEN

Toca Lab

Send Feedback





VersionSize


What To Test Updated May 21, 2014 * Take your element for a spin in the centrifuge.* Warm them up in the Bunsen burner. * Put the element on ice with the cooling age… more

TestFlightTestFlight

TestFlight Toca Lab

hi OEOE

OEOE

TestFlight Toca Lab


testing.

TestFlight Toca Lab


TestFlightToca Lab 1.0.3 is now available fortesting.

now

TestFlight Toca Lab

TestFlight Toca Lab

hi

Updates 1


UPDATEExpires in 30 days









TestFlight

Testing 3

hi









Updates 1


TestFlight

Testing 3

hi











Testing 4

TestFlight

hi











Testing 4

TestFlight

Up to 1,000 testers per app

hi











Testing 4

TestFlight


No UDIDs or profiles

hi











Testing 4

TestFlight




hi











Testing 4

TestFlight




In-App Purchase Sandbox

hi











Testing 4

TestFlight




In-App Purchase Sandbox

TestFlight app for iOS

Wrap Up

App Review Tips

App Review Tips

App name vs. keywords

App Review Tips

App name vs. keywordsIDFA—If you “serve ads,” ads must be present

App Review Tips

App name vs. keywordsIDFA—If you “serve ads,” ads must be presentDescription and screenshots must match your app

App Review Tips

App name vs. keywordsIDFA—If you “serve ads,” ads must be presentDescription and screenshots must match your appIn-App Purchases accessible at submission

App Review Tips

App name vs. keywordsIDFA—If you “serve ads,” ads must be presentDescription and screenshots must match your appIn-App Purchases accessible at submissionMetadata Rejection re-submission

App Review Tips

App name vs. keywordsIDFA—If you “serve ads,” ads must be presentDescription and screenshots must match your appIn-App Purchases accessible at submissionMetadata Rejection re-submissionHave rights for your content and your keywords

App Review Tips

App name vs. keywordsIDFA—If you “serve ads,” ads must be presentDescription and screenshots must match your appIn-App Purchases accessible at submissionMetadata Rejection re-submissionHave rights for your content and your keywordsTest! test! test!—targeted hardware is key

App Submission Tips

App Submission Tips

IDFA—Answer correctly in iTunes Connect

App Submission Tips


Missing icons—Make sure you have all required icons

App Submission Tips



Toolchains—Use the correct version of Xcode

App Submission Tips




Bad Signature—Use Xcode on OS X

App Submission Tips




Bad Signature—Use Xcode on OS X

Mac App Sandboxing—Select the checkbox in Xcode

iTunes Connect for iOS

Trip GuideriOS

Trip Guider

23

All-New Design

App Previews

App Bundles

App Analytics


iTunes Connect


iTunes Connect Jane AppleseedToca Boca AB

Analytics Sales and Trends Payments and Financial Reports

My Apps



All-New Design

App Previews

App Bundles

App Analytics


`

All-New Design

App Previews

App Bundles

App Analytics


All-New Design

App Previews

App Bundles

App Analytics


This Fall

More Information

Evangelism [email protected]

Contact Developer Technical Support http://www.apple.com/itunes/go/itunesconnect/contactus

Documentation iTunes Connect Developer Guide http://developer.apple.com/library/ios/iTunesConnectGuide

Apple Developer Forums http://devforums.apple.com

http://devforums.apple.com

Related Sessions

• Optimizing In-App Purchases Nob Hill Wednesday 3:15PM

• What’s New in iAd Workbench Russian Hill Thursday 9:00AM

• User Privacy in iOS and OS X Nob Hill Thursday 2:00PM

• Advanced User Interfaces with Collection Views Marina Thursday 3:15PM

• Creating Great App Previews Russian Hill Thursday 3:15PM

• Core OS Location Sunday 0:00PM

• Special Events Location Sunday 0:00PM

Labs

• iTunes Connect Services Lab A Wednesday 11:30AM

• iTunes Connect Services Lab A Thursday 3:15PM

• App Store App Store Lab Daily

• Media Location Sunday 0:00PM

• Graphics and Games Location Sunday 0:00PM

• Core OS Location Sunday 0:00PM

• Special Events Location Sunday 0:00PM

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