the new invisibles — a look into the changing face of design

— a look into the changing face of design

THE NEW INVISIBLES

#thenewinvisiblesSami NiemeläFounding partner, designer @ Nordkapp

@samin

DesignConsulting

Tech

Marketing

PeopleNumbers

Systems

Attention

Design gets people.

“the new agency”

NOT selling OUR way of doingThis is not the design process you are looking for

Design competence mostly as an external asset

Design competence internalized from a design

department

Design competence owned by every end to end product

team

Design is embedded throughout the whole

organisation

TIME +1 Years +2 Years +3 Years

Degrees of Maturity

WATERFALL

PROFIT

HIERARCHIES

CONTROL

PLANNING

PRIVACY

AGILE

PURPOSE

NETWORKS

RESPONSIVITY

EXPERIMENTATION

TRANSPARENCY

Agility is about flexibility and the ability of an organization to rapidly adapt and steer itself in a new direction. It’s about minimizing handovers and bureaucracy, and empowering people.

Bart Schlatmann, ING

https://www.ing.jobs/Netherlands/Why-ING/What-we-offer/Agile-working.htm












































Efficiency Empathy

Transparency

"When you are a good coach, winning or losing is secondary to you. You care more about the morale of your team," said Daniel, 13. Most of you respect coaches who put winning in perspective and teach players it's just one part of the game.

http://kidshealth.org/en/teens/good-coach.html

https://www.competitivedge.com/special-what-makes-good-coachChange is a leap of faith.

SAFETY

VisionProof

FRICTIONPOSITIVE

— a look into the changing face of design

THANK YOU#thenewinvisiblesSami Niemelä

Founding partner, designer @ Nordkapp @samin