the new facebook - social media success for funeral homes & cemeteries (iccfa 2015)
TRANSCRIPT
Facebook Success
Branding
Engaging Content
Growth Ads
Boosted Posts
Top of Mind Awareness
Targeting
Email Marketing
Why Facebook?
Change
Funnel Strategy
• Grow your audience
• Engage to build loyalty and reach
• Target Your Messaging
• Convert Your Leads (Your Secret Marketing Weapon)
Making it easy
Free Stuff & Questions
Boulder, CO
100+ United States Patents
Marketing Automation
for Funeral Homes &
Cemeteries
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
Facebook Ads
Create Campaign
Target Your Audience
Add Graphics
Add Your Copy
Positive CTA
Local
Budget & Reach
Watch Results Closely
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
Audience
Targeting
Budget
Reach
BOOST Your Post
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
Move down the funnel
Informational Guide or eBook
Webinar
Service Discounts
Promotional Giveaways
T-shirts, Calendars and more!
Sweeten the Pot
Trigger
Here’s the offer
Week 2 Testimonials
Week 1 Benefits: “Did you know…”
Week 3 Next steps & CTA
“When can I call?Week 4
Drip Marketing Email Campaign
Responsive Design
Social Media Email
Marketing Automation
Social Media Email
Marketing Automation
The Copilot
Why Facebook?
Change
Funnel Strategy
• Grow your audience
• Engage to build loyalty and reach
• Target Your Messaging
• Convert Your Leads (Your Secret Marketing Weapon)
Making it easy
Increase your revenue
Free Stuff & Questions
1. Full Presentation
2. Facebook Ad Tutorial
3. 5 Custom Posts!
4. First to Market Advantage